Chapter 2632 Powerful Superstar Effect
Van der Sel not only approached Xiao Qi because of Qatar Airways, but also because of several other large brand sponsors who requested to revise the contract.
"According to my calculations, basically the money-making effect brought about by the brand power of the past few years is not much different from their current contract." Van der Seymour said, "We don't just want to make a fortune and leave. It is about running the club for a long time, so it is very important to have some loyal partners. So I suggest that in order to maintain a good cooperative relationship, we should change the contract with them in advance.”
Looking at the new contract brought by Van der Sel, in the next three years, these sponsors alone will bring 500 million yuan in sponsorship funds to the Shuchuan Fairy Team, which is really a lot.
Seeing this, Xiao Qi nodded, "You are the CEO of the club, you can negotiate the specific contract. But one thing, in the next season, I still need Fairy Farm to deepen the public's brand image, so Qatar Airways , we can’t sign with them for the time being. But you can tell them that you can sign a contract for the next few years first, and the price will be as they said.”
Van der Sel's face turned from cloudy to clear, "So, they have taken advantage of the five-year contract starting from the 2011 season."
"Hehe, if you want these local tyrants to spend money on sponsorship, you can't just rely on gimmicks." Xiao Qi said, "You have to worry about the team's brand building, as well as the construction of the base and the new stadium."
"It's okay. Compared with my previous work at Pepsi, my current job is much more relaxed. I wish I could be busier!" Van der Sze laughed, "I now go to Fairy Sports City once a week and watch With so many workers building the entire sports city project little by little, my heart feels surging. I really want to see that day sooner, and lead the Fairy Sports Group forward sooner until it becomes a world-class sports center. group!"
Xiao Qi had already promised Van der Sek before. In the future, his position will not only be the CEO of Shuchuan Fairy Football Club, but the entire Fairy Sports Group will be a place for him to flex his muscles. That's why the former general manager of PepsiCo Greater China is willing to come to work.
Xiao Qi nodded, "Trust me, in the future you will be more popular than the chairman of Real Madrid, and more prestigious than the general manager of the New York Yankees, but our base is in Asia, Europe and the United States. It might be close."
"It's not bad in Asia." Van der Sek laughed. "My wife has long been accustomed to living in Huaguo. My two sons and daughters are also studying in the East. Compared with my hometown, there are more enthusiastic people and a bigger stage here. We like Huaguo very much. country!"
Regardless of whether Van der Sze said polite words or not, foreigners, especially people in Europe and America. They are still very welcome and respected in China. This feeling makes them feel better than in their own country, especially in super big cities like Beijing, Shanghai, Guangzhou and Shenzhen. It is not much worse than New York, Tokyo and London, so it is more favored by foreigners.
"According to our investigation. Now the Shuchuan Fairy team is going to an away game, and it can cause large-scale spectators, so that there is congestion." Van der Sek continued, "Most of them are here to see Kahn. And Figo, this also proves that Chinese people have crazy admiration for world superstars, so if we can introduce more superstars next season, even if we do not participate in the AFC Champions League, the entire influence will break through Huaguo and radiate to all of Asia."
Van der Sel knew Xiao Qi's entire signing list. But which one will come next year, and which one will have to wait. He doesn't know.
After all, it is Lippi's son Lippi who is in charge of the entire signing work, and so far he is operating alone, and Van der Ser has no idea how far he has reached.
However, Van der Sek has no dissatisfaction, because he knows that at this stage, Lippi is the core person of the entire team, only the world-class champion coach has come, and the Shuchuan Fairy football team has been crushed. Polished into a whole, the Shuchuan Fairy team can develop into a giant on the basis of laying a good foundation.
Just relying on the accumulation of a large number of stars, it is impossible to get results and championships. In this regard, Papa Mo's Inter Milan team is a good example.
Only an excellent coach can polish it for a long time, so that the soul of a team can be condensed, such as Ferguson, such as Lippi, such as Mourinho.
Lippi is not short of money at all, nor is he short of job opportunities.
As long as he is willing, most local tyrants are willing to spend a lot of money to ask him to coach.
In order for Lippi to coach in the football desert of China, Xiao Qi not only spent a lot of money, but also relied on the role of Lippi, so now that Lippi has such great power, Van der Ser didn't have much anger.
If you have to confront Lippi now, it will not be a good thing for the entire club.
After a few years, the team gradually stabilized, and then it was time for Van der Sel to take over. At that time, he believed that even Xiao Qi would agree with his approach.
"Don't worry, we probably already have an idea." Xiao Qi said with a smile, "It's just that the contract has not been completed yet, so it's not good to start boasting."
"I'm looking forward to it, which ones you can bring." Van der Ser also smiled, "It's rare, if we can really do what we want, fans all over the world will pay attention to us!"
Xiao Qi smiled without saying a word.
He didn't keep it a secret from Van der Sek, but the signing of these football superstars involves many aspects. If there is a little carelessness, it is easy to get nothing.
For example, Ronaldinho's coming to China to play football, which was discussed well in the previous life, was very promising at first, but it was nothing in the end, which embarrasses the club that made the rumors.
As van der Sze said, the influence of a football club actually has a lot to do with the superstars it has.
Barcelona has been good enough these years, right?
With their youth training alone, they are actually already very good, but why do they still bring in superstars year after year?
It's very simple. If a team has old faces every year and no new superstars join, how can there be topicality and attention?
Also doing the same is Bayern Munich. Although they are very sensible in buying football stars in Germany, they will continue to introduce superstars, such as Peter Pan, such as the Scar, etc., which makes them play in the card. After En, Barack and others got old and left, they still maintained great influence in the world.
If your football club in Huaguo wants to become world famous, of course the best shortcut is to find superstars to join.
Real Madrid, who had been flat for many years, didn't have Galeries Lafayette's superstar policy. Who knows their previous brilliant record? Who would separate football clubs from Real Madrid?
With such a good example as Real Madrid, Xiao Qi naturally has to study hard.
Kahn and Figo are just the first step, and there are more influential superstars to be introduced in the second step.
The third step is to join Lippi, the influence of this old man is even stronger than that of a superstar.
The fourth step is to let superstars in their 30s join in, which is better than superstars over 35 years old.
With so many superstars and champion coaches, in just three to five years, the Shuchuan Fairy Team will become a giant among football fans all over the world!
At this time, the brand effect of the Shuchuan Fairy Team will become stronger than ever.
Then the Shuchuan Fairy Team will feed back to its parent company, Fairy Company, so that more people who have not used Fairy Company's products can learn about Fairy Company and gain more fans.
Don't be suspicious. There are many people in China who knew Real Madrid but didn't know about Apple mobile phones in their previous lives. Although they are only ordinary people in the third and fourth tiers, this also proves that Apple still has greater potential to tap.
Fairy Company is already very powerful now, but not as powerful as Xiao Qi imagined.
Therefore, the fame of the Shuchuan Fairy Team is very important to the Fairy Company.
"The big sponsors have taken action, and the reaction of those small and medium sponsors will be weaker. They are still observing the effect of the advertisement before deciding whether to invest more." Xiao Qi thought, Fan Desai said with some emotion, "Perhaps this is the difference between a world-class large company and these small and medium-sized companies! Vision proves everything."
"It doesn't matter, these small sponsors can do whatever they want. Maintaining a good relationship with local companies is also an important part of the club." Xiao Qi said with a smile.
There can be as many as dozens of sponsorship projects for a football club.
The Shuchuan Fairy team now has more than 20 sponsors, which are distributed in almost every link.
Of course, not everyone can pay a big price.
For example, the watch sponsors, travel partners, hotel sponsors, equipment sponsors, logistics sponsors of the Fairy Football Team, etc. These are relatively small projects, which are generally only visible when advertising, so they The annual sponsorship fee is just a few million.
As for some smaller stadium advertisements, etc., most of them are local companies.
Although these small and medium-sized sponsors know that the Shuchuan Fairy team will continue to rise, they still follow the principle of "you get what you pay for", and are prepared to talk about price increases after seeing the results.
For some weak sponsors, if the price is too high, they can only withdraw and give up the opportunity to others.
Van der Sel also thought the same as Xiao Qi. It is the CEO's responsibility to focus on the big and let go of the small. The biggest sponsors should be firmly grasped. It is very common for small and medium sponsors to come and go.
However, the basis of all of this is to build on the team's great reputation and excellent results. If there is no actual resources to support it, then it is easy to be beaten back to its original shape just by having gimmicks.
For the future of Shuchuan Fairy Team, Van der Ser is full of confidence.
The football club built with the full support of the world's richest man, if he can't run it successfully, he will be sorry for his decades of career! (to be continued ~^~)