Chapter 2654 Personal Computer Market?

Of course Xiao Qi is going to the United States, and he will go at the end of the month.

On the one hand, I was thinking about my two wives and two daughters, and on the other hand, I was thinking about Disney.

Now that Disney’s stock purchase has almost come to an end, and it can enter the next stage of privatization operation at any time, Xiao Qi, who is a little worried about the character of the Americans, still decides to go to the United States to sit in the town in person to deal with various possible problems.

But before that, Xiao Qi still has a lot of affairs to do in the country.

For example, what Xiao Qi is facing now is an application for establishing a personal computer department.

Personal computers, usually speaking, are not just laptops, but also ordinary desktop computers suitable for personal use.

Needless to say, desktop computers are still widely used in units and companies, and ordinary people usually have one in their homes, so the annual market sales are very high.

Laptops are relatively weak.

In the previous life, when the IPAD was born, many people judged that after a few years, laptop computers would surely decline.

But after three years, the sales of laptop computers have not been greatly affected. This is not only because of the needs of office workers, it proves that many ordinary people still have a demand for laptop computers. Otherwise, it will not be able to replace the laptop at all.

Therefore, while Joe helped upgrade the tablet computer, he made the Macbook Air taken out of the leather envelope. This ultra-thin laptop distinguishes itself from ordinary laptops at once. became a new definition.

So many people are holding an IPAD and a Macbook Air at the same time, but they really put the ordinary laptop aside.

Seeing this situation, in a short period of time, countless laptop computer manufacturers immediately followed up and made laptops thinner and more refined. Gradually, it has become the mainstream of laptops, bringing tablets and laptops closer together again. As a result, the era of the decline of laptop computers has been delayed again.

Now it is the end of 2009, and the Macbook Air has been released for more than a year. It is more successful than the previous life, and its annual revenue reached 5.8 billion US dollars. This is an extremely dazzling achievement, if it is not because the Macbook Air is too expensive . The Apple system is not very compatible with the programs of major third-party developers. I am afraid that this number will not be a problem if it is doubled or tripled.

Therefore, other manufacturers in this life also saw the opportunity and launched ultra-thin laptops one after another. The sales volume has also increased slightly, and the saying "tablet PCs replace laptops" that also appeared in this life has also been hit. Weakened a lot.

In the Fairy Company Strategy Department, there are financial analysis experts and electronic engineering experts from various fields all over the world. Although their scale is small, there are less than 100 people. And they don't work together, most of them work part-time, but this does not hinder their professionalism.

Recently, they discussed this topic in their exclusive forum. Then unified this idea and presented it to Xiao Qi.

These strategists. It does not involve specific operational matters, they just express their ideas and judge the future trend. As for whether to accept it or not, that is the decision-making matter of the company.

Even if they don't adopt it, they will continue to make suggestions. This is their job.

Strategists think very simply, Xiannv's current products have covered many fields of smart electronic devices, as desktop computers and laptop computers that still have a huge market demand. Then you should enter even more, so as to increase the extension of your own industrial chain. And increase the intelligence of the computer, which seems to be even more promising.

In fact, Xiao Qi had thought about their plan as early as when he founded Fairy Company.

But in the end Xiao Qi still didn't implement it. Even now that Fairy Company's position has been completely stabilized, Xiao Qi still didn't think about personal computers.

The reason is simple. There are too many aspects involved in personal computers, and the patents inside are even more complicated. The most important hardware and software patents are firmly controlled by foreign companies. In addition, more parts will be restricted by foreign giants.

So when Fairy Company enters the PC market, at best, the result will be better than Dell and Lenovo, two patchwork companies, and it will make more money, but this is not what Xiao Qi is after.

Moreover, it is obvious that ordinary electronic devices are completely replaced by smart electronic devices.

Even if it is not now, it will definitely be in the future.

In terms of smart electronic mobile devices, Xiao Qi is a pioneer, so he can have an advantage, but in terms of personal computers, there are still so many patent restrictions that cannot be avoided, so Xiao Qi can only be a follower.

Xiao Qi didn't want to look at other people's faces and act like this.

And my smart phone, smart tablet, and even future smart wearable devices are all promising projects, so there is no need to spend more energy on personal computers, a project that is destined to fail to achieve great success, and focus on what you are good at. is the best behavior.

But when it comes to the personal computer market, Xiao Qi has very good components here, and he can make huge profits in this market.

That is the tenth generation of LCD technology from Sharp.

Sharp likes to play with high-tech, but because the market can't accept their high-tech at all, the price is always a constraint, so they played themselves badly.

But it absolutely cannot be said that the tenth generation of LCD technology is tasteless.

In fact, in another six or seven years, the tenth-generation LCD technology will become a popular trend in the market, and gradually become the mainstream of the market.

After Xiao Qi obtained this technology, he invested a huge amount of money, recruited a group of experts from Huaguo, and opened a laboratory at the Sharp headquarters in Osaka to continue to research and develop the practical application of the tenth generation of liquid crystal technology.

In high-end technology, the smaller the product, the more demanding it is.

The LCD screen of smart wearable devices must be more difficult than the mobile phone screen, and the difficulty of the mobile phone screen must be greater than that of the tablet computer screen.

The simplest one is naturally the LCD screen of the TV.

Of course, simple technology does not mean that the price can be cheap. The cost of the tenth-generation LCD technology has not yet come down, and the yield rate is not high, so Sharp broke itself.

Xiao Qi's plan is very simple, unless the tenth-generation LCD screen can achieve no loss, otherwise he will not apply this technology to mass production.

Yes, you read that right, as long as you don’t lose money.

The first application of a technology is no longer the era of high price return, but as long as it can bear the loss of products brought by this technology, it can be promoted to the market, and then the cost can be continuously reduced through the penetration rate of the market. Thus reaching the point of occupying the market and formulating rules, that is the most profitable time.

Xiao Qi's LCD products also have their own buyers. Whether it is Changhong, Amoi, or Xohua, they all have a good relationship with Xiao Qi. As long as Xiao Qi gives them LCD panels, they will dare to take them to the market.

Anyway, they all knew that Xiao Qi would not let them suffer.

What's more, Xiao Qi has another trump card—Little Bird TV, an online brand of LCD TV, even if it loses more money, it's still rotten in the pot, and it belongs to the family.

It's just that the price war started by Changhong back then is still vivid in my memory, but this time they can't be allowed to fight the price war again.

In fact, as Chinese people become more and more wealthy, they don't just care about the price. They also have more pursuit of good things.

For example, in the past few years, people in the mainland have bought various luxury goods in Hong Kong, such as people’s preference for high-end electronic products in the past two years, and the sales of Fairy Company and Apple’s products in China. Unexpectedly strong ability.

If it can skillfully combine the market demand with the tenth-generation LCD screen, then it is not a fantasy to defeat the opponent and completely lead the market technology.

LCD TV is actually a bit thankless, with high cost and low profit.

What Xiao Qi really wants is to use it on smart wearable devices and mobile phones after the marketization of the 10th generation LCD technology matures.

The so-called retina screen in the previous life was only the ninth generation of liquid crystal technology. If it really encountered Sharp's tenth generation of liquid crystal technology, it would definitely be defeated.

Now Apple is also developing a retina screen, which is said to be used on the third or fourth generation of Apple mobile phones, or on the first generation of Apple tablets.

According to some news from Apple, Apple's tablet computer is still called IPAD, but compared with the previous life, it must be much more advanced. It is possible to make a product that is only for making money.

And the same retina screen technology, Fairy Company has actually obtained it from Samsung, and it will be used on smart electronic devices next year at most, not to mention the 10th generation LCD technology that will be spared later.

Xiao Qi remembers that in 2013, Apple mobile phones did not use the tenth generation LCD technology, nor did Samsung.

This means that Fairy Company has been ahead until at least around 2015. Such a huge technological advantage is very important for Fairy Company's products to continue to lead the market.

To make smart electronic products, software is very important, but hardware is equally important!

Only by trying to stay ahead in all aspects and constantly researching and improving can the products of Xiannv Company continue to be successful!

(Brothers please subscribe more!) (to be continued ~^~)