Chapter 2677 Everyone Is Grabbing the Market
Of course, it’s not just Lee Kun-hee’s Samsung family who have this mentality of seizing the opportunity to occupy the market.
The decline of Motorola and Nokia can be seen by some ordinary market experts, let alone cunning industry insiders.
In the Android camp, there are not only Nokia and Motorola, but SONY and LG are also giants in the industry. They say that mobile phones are definitely inferior to Motorola and Nokia, but compared to their overall strength, Nokia and Motorola can’t keep up with them.
Especially making mobile phones now is different from before.
Now to make a mobile phone, you have to fight two things: hardware and software.
In terms of software, everyone is using the Android system, and there is not much difference.
In terms of hardware, LG and SONY are definitely better than Nokia and Motorola. Their cameras, LCD screens, flash memory, etc., are all snapped up by fairies, Apple and Samsung.
Although LG's FY1 and SONY's ST38 are currently selling at a tepid three to five million units per month, this is just the beginning after all.
With the strong research and development capabilities of their two companies, the mobile phones produced in the future will definitely get better and better, and more and more suitable for the market.
It can be said that since the first smartphone was produced, LG and SONY have continued to conduct a large number of technology research and development and patent purchases, and their attitudes are much more active than Nokia and Motorola.
When Samsung launched the Galaxy P9, Xiao Qi had already received the news that in February and March at the latest, LG's second smartphone will also be released, and SONY's third smartphone will also be released. They are all aimed at The most is the high-end market.
At that time, not only the mid-range market where Galaxy P9 and Dream Snow are located, but also the mid-to-high-end market between Dream Snow and Dream Stars is also what they are looking for.
Thinking that SONY and LG had clearer goals and greater ambitions than in previous lives, Xiao Qi felt that he could not ignore the enemy on the smartphone, not only to surpass the IPHONE, but also other possible potential opponents. It must also be suppressed.
There is no guarantee that Fairy Company's smartphones will be number one for decades, but within at least ten years, it must be number one in the world, otherwise the foundation will weaken before it is firmly established. The business empire of the Xiao family is likely to weaken.
Although Xiao Qi has other industries that are enough for future generations to enjoy a prosperous life, losing the leading position in the high-tech smart electronics industry is also a blow to the reputation and influence of the Xiao family.
Xiao Qi is also very confident about this.
Although his previous life memory only reached the end of 2013. However, in the two years since 2012, there has been an information explosion in smart electronic phones.
Not only a dozen smart electronics companies have launched dozens of smart phones, but many concepts about smart phones have also been proposed.
Whether these concepts will be successful in the end, Xiao Qi does not know, but he now has ample capital, enough to support him to try all these concepts, even if five out of ten are successful, it will be a big profit for Fairy Company made money.
That is to say, relying on these future smart electronics concepts that he has focused on research and development since 2008, Xiao Qi has sufficient confidence that he can lead the trend of smart electronics in the next ten years.
For mid-range phones. Xiao Qi had a clear understanding from the very beginning.
The most popular mobile phones in the previous life were Apple's IPHONE and Samsung's Galaxy series, but Huaguo's mid-range mobile phones, such as Xiaomi, Huawei, ZTE, and Meizu, etc., also had very good shipments.
Moreover, in less affluent countries, the sales of mid-range and low-end mobile phones have always been very large, and the profits have also increased. Even Apple has to release an IPHONE 5C to seize the mid-range mobile phone market.
However, this hastily released IPHONE 5C has many deficiencies in it, according to rumors. After all, it still failed to continue into the IPHONE6 product camp.
But this also represents a kind of thinking, representing a smartphone company, even if you are Apple, you only make high-end mobile phones. In the long run, it's not an option.
Xiao Qi learned from Apple's experience and lessons, so shortly after launching Dream Stars, he officially launched his mid-range flagship mobile phone Dream Snow, and then achieved the great success he expected.
However, after the success of Dream Snow, Xiao Qi's choice was not to adopt Samsung's machine sea tactics. Instead, I turned around and learned from Apple, concentrating on making the smallest style of mobile phones, and making each mobile phone very fine and perfect.
Therefore, the smart phone camp of Fairy Company in the future, namely Dream Stars and Dream Snow, will not do more.
Being able to gain an advantage in mid-range and high-end mobile phones is enough for Fairy Company. Although low-end mobile phones are good for making money, they also have some impact on the image of a company.
Although it is said that Samsung has low-end mobile phones, it will not be considered a very low-end company, but Samsung's strength is surprisingly strong, and the entire South Korean government stands behind it, and Europe and the United States do not reject them too much, so Samsung There is no problem at all for such a rich and powerful company that makes high, medium and low-end mobile phones.
However, for this reason, Samsung is not as good as Apple in the field of smartphones. Because Apple is the most expensive, many people think that the grade will be higher.
The same is true for Fairy Company. At best, it will have one more mid-range phone, otherwise it will lower the company's high-end image, which is not worth the candle.
Of course, this does not mean that Xiao Qi just ignores the low-end smart phone market. Xiaomiao Electronics Company is the company that Xiao Qi prepared to specialize in mid-to-low-end mobile phones.
Not only Xiaomiao Electronics, but also the six major companies Xiao Qi supports in terms of hardware and patents, such as Huawei and Xohua, will make great efforts in the low-end market in the future, and strive to completely occupy this market.
In fact, it was basically the same in the previous life, except that Samsung was able to sell some low-end 1,000 yuan mobile phones at once, and almost all the rest were occupied by Huaguo manufacturers.
Only those 100-300 yuan super simple smartphones are not involved in Huaguo manufacturers. Usually, local manufacturers import parts from Huaqiangbei and produce them roughly.
Speaking of which, Huaguo's manufacturers are not behind at all.
That is, the second day after Samsung released the Galaxy P9, Huawei launched its first mobile phone "Honor". 8-megapixel dual camera, TFT main screen color up to 18-megapixel LCD panel, generally quite satisfactory, worse than the A1800 and N90 on the market.
However, Huawei uses the Kirin system developed by itself, which is impressive.
In addition, the price of Huawei Honor mobile phones is also very attractive, directly setting an ultra-low price of 1999.
After the price increase of the 16GB version of the fairy company Dream Snow to 2199, the cheapest mobile phone is Samsung's C1, 266 US dollars, but the hardware and configuration of the Huawei Honor mobile phone greatly exceed the C1, which can be called the cheapest mid-range at present. cell phone.
After Huawei, the BLADE mobile phone released by ZTE will be released immediately. The configuration is similar to that of Honor. The appearance, hardware and software are also quite satisfactory, and even the price is similar, 1988 yuan.
It seems that the six major manufacturers made an appointment. In the next few days, Xoceco, Gionee, BBK and Lenovo also released their first mobile phones one after another.
In addition to the different appearance, their configuration and functional equipment have more than 70% similarity. The reporters who made the evaluation and the netizens who watched all felt that this is purely made by a company called Fairy Company. 6 mid-range phones are on the market!
This is also the point.
Among the six companies, except for Huawei, which is ambitious to use its own operating system, the other five use the Android system, and their hardware patents, such as sensor components, smart gesture processing, processors, etc., many come from fairies Therefore, the performance in operation is really not much different.
But the Big Six companies are not ashamed.
Among them, apart from Xoceco and Gionee, which are a little weaker, the rest are all big companies with deep pockets. Their first mobile phone was manufactured, on the one hand, to enter the market earlier, and on the other hand, to see the market's reaction. Through our feedback and practice, we continue to make technological innovation and progress, so as to improve our own smart phones.
Therefore, they are relatively conservative about their production and sales.
Huawei, which has the most calculations, estimates that its sales volume in 2010 is 30 million units, even if it is qualified, and 50 million units can hold a celebration party.
The rest of the five companies also used 20 million to 40 million as the standard. Such statements can be described as truly low-key.
However, the low-key sales volume does not mean that they will not work hard.
Xiao Qi knew that they not only actively built a sales network in Huaguo, but also started active contacts in several neighboring countries.
In fact, their cleverness was also pointed out by Xiao Qi. When their strength was not strong, they first occupied the middle and low-end markets of small and medium-sized countries, and relied on the money they earned from these markets to give themselves sufficient strength to continue to develop. This is the long-term way of continuous development! (~^~)