Chapter 2686 Do Business Properly

In the eyes of many people, Disneyland is crowded with people all day long, so it should be very profitable.

Therefore, many of them are very confused about Hong Kong Disneyland's losses for many years.

In fact, the reason is very simple, that is, the construction cost and maintenance cost of Disneyland are too high.

On the one hand, taking Hong Kong as an example, the land purchase cost of 126 hectares and 1,890 mu of land is an astronomical figure. This part is included in the shares of Hong Kong Disneyland by the government in the form of land investment, and then it is paid to Disney. The construction invested more than 23 billion Hong Kong dollars to build a Disneyland that is not very magnificent.

For the Disneyland and DisneySea parks built in Japan, the construction cost alone cost more than 8 billion U.S. dollars, and if the land cost was added, it would cost more than 10 billion U.S. dollars.

Japan's Disneyland covers an area of ​​more than 4,000 mu. It has been continuously expanding and adding new projects for more than 20 years. Coupled with Japan's high consumption, Japan's Disneyland can make money.

But Hong Kong Disneyland is different. Due to geographical and site restrictions, as well as the lack of business philosophy, Hong Kong Disneyland has not been able to attract more tourists to visit.

In addition, on the other hand, the management cost of Disneyland is too high. Not only do thousands of people work there regularly, but also the staff who come from other Disneylands from time to time will cost a lot of money. Great salary and benefits to hire.

Such high operating costs are the main reason why Hong Kong Disneyland is losing money.

Of course, on the other hand, it is precisely because their Disneyland is not big enough, the programs have not changed for many years, and they cannot attract more people, so the operating costs have not been diluted.

Because Rongcheng is an inland city, it is impossible for Disneyland to create a sea park like Japan, but it has a huge area of ​​10,000 mu. Enough to offset so many weaknesses.

Among other things, if it is just a five-star hotel in Disneyland, it cannot be a time when there are a lot of vacancies!

In addition, there is a Universal Studios to be built next to it, so they will naturally promote each other. There are more people coming.

Neither Disneyland nor Universal Studios can be visited in one or two days. If you want to have a good time, you need at least three or five days, and a week is not too much.

With so much time, tourists will not stay away. Instead, they are all consuming in the surrounding areas. It is conceivable how much it will drive the surrounding businesses.

With such a good expectation of an "entertainment town", Xiannv Company will of course have more advantages when negotiating with the Chengdu Municipal Government, and can enjoy more preferential policies.

It's just that Xiao Qi is not willing to take advantage of the government, he will only negotiate fairly, enjoy the rights and interests of foreign investment, and will not deliberately suppress the government, so that the government is equivalent to giving the fairy company for free in all aspects.

For example, if the 1,000 mu of land is a black-hearted capitalist. It is very likely that he will settle in Rongcheng as a condition, so that the government can sell the land at a low price as much as possible, and the total price may be 100 million yuan or less.

On the one hand, the government wants to let Disneyland increase the employment rate and tourist population. On the other hand, it also wants to stimulate consumption. The third aspect can also drive the economic development of the surrounding sectors. The greater benefit is to increase the city's popularity, so Submission is highly likely.

Then there are water, electricity, taxation and other preferential treatment, it is possible to complete the construction of 10 billion yuan.

But Xiao Qi has always divided business very clearly, doing business must follow the rules, not because of acquaintances he knows in Huaguo. You can take advantage of it, such a habit is very bad.

You can be treated generously in China, but you can only behave in a well-behaved manner abroad. This is a gap in business. Will it make me less and less want to do business abroad in the future, and only want to do a good job of one-third of an acre of land in China?

How many big companies are ridiculed by everyone because of this fear of going abroad for development and hard work?

So from the very beginning, we should do business formally, everywhere we work hard and abide by the laws and regulations, so that we can cultivate our sense of normalcy. In order to go further.

The land on the outside of the third ring road opposite to Fairy Sports City was only 200,000 acres when Fairy Real Estate bought it, but now the price has already increased to 1 million acres, and the government has directly frozen it because Fairy Company is doing a lot of construction here. After making a deal, he was ready to wait until the truth came to light before raising the price to make money.

Now that the privatization of Disney has been settled, smart people would think that Xiao Qi will definitely build a Disneyland in his hometown - Shuchuan.

Then Shuchuan's only choice is Rongcheng. No matter how extravagant the leadership team of Yuanyin City expects, they dare not say that Disneyland is located in Yuanyin City. This is simply against the leaders of the province. .

And where will Rongcheng be built?

Of course, many people think of the large enclosure of Fairy Real Estate in this area a few months ago. With a scale of 5,000 mu, it is more than enough to build 20 super football cities, so obviously there are other big cities besides Fairy Sports City. use.

After such a calculation, everyone can naturally think, will Disneyland be located here?

Since Disneyland is located in this area, the price of the land must be at least three to five times higher. If the location is better, it may be directly increased by ten times!

Under such circumstances, there is nothing wrong with the government's current financial difficulties. Even in a rich city like Rongcheng, there is often a shortage of funds due to too much infrastructure and the implementation of welfare policies.

Land sales cannot be said to be dominant, but they also play an important supplementary role.

Who doesn't like the same land area that can be sold for three to five times more?

Of course, as far as Fairy Company is concerned, of course it will not sit back and watch such a price increase.

10,000 acres of land, even at the current price of 1 million acres, is a land cost of 10 billion yuan. If it rises to three to five million yuan, wouldn't it be a cost of three to five billion yuan?

The cost of land alone is so high, plus labor, materials, etc., it takes 80 billion to build a Disneyland, how many years will it take to pay back?

And more importantly, the price of this land has increased because my Disneyland is going to be built here, so you are qualified to increase the price, otherwise you are a piece of remote land, where is there any capital to increase the price?

Because of this prerequisite, Disneyland has taken a lot of initiative. You have to lower the price and have normal and appropriate discounts for me to allow me to build Disneyland in your city of Rongcheng. Otherwise, it will be impossible to justify it anywhere!

Xiao Qi and Huo Zhuzhu discussed the location and size of the land they wanted, and the specific negotiations would be handed over to the experts in Disneyland.

Whatever the result of their discussions with the Chengdu Municipal Government, that is the result.

Naturally, it is impossible for the two parties to talk about it. After all, it is the owner of Disney's idea to build a Disneyland in Rongcheng. The major premise of the cooperation between the two parties has been set, so it is necessary to negotiate some specific conditions.

Xiao Qi will not let them bully others with the name of a world-class theme park, but he will not let himself suffer.

After all, in business, the most important thing is that everyone can benefit. There is no reason for me to sacrifice too much of my own interests to be your dowry for nothing, right?

From the beginning of the construction of Disneyland, Disneyland has been contributing jobs to Chengdu City. According to preliminary estimates, there will be more than 100,000 construction workers, and the continuous construction will last for about three years.

Then after the opening of Disneyland, the number of regular employees will reach more than 15,000, plus related companies that provide services, delivery, after-sales, etc. for them, the entire industry chain can pull 500,000 people, and let more people Get great deals.

80% of the beneficiaries of these commercial activities are the entire Shuchuan Province, so considering this point, it is also the reason why Disneyland enjoys some preferential policies as a matter of course.

Another point is, if you want to develop Disneyland well, what is the most important thing?

It's not a fairytale castle, it's not all kinds of nostalgia, it's the people who serve it.

Whether it is the staff dressed as princesses, princes, Mickey, Donald Duck, or the staff of restaurants, hotels and even cleaning, they are the core of service.

Only when you serve the customers well and are satisfied, will they come again and again, and drive their children to like Disneyland, so they will continue to come to Disneyland.

On this point, the Japanese are the best in the world.

They are not only the Disneyland with the largest number of visitors, but also the Disneyland with the highest user satisfaction, and the money-making effect is naturally the first.

The reason is that apart from their continuous introduction of new items, the most important thing is the service attitude of the Japanese. The word "feel at home" is not an exaggeration here.

Therefore, after Xiao Qi recruited employees, the first thing he did was to let them go to Japan Disneyland as an intern for one or two years, and they were recognized by the Japanese side. .

Those who are unqualified and have a bad attitude will be expelled directly without any accommodation.

Although it will cause too much waste of personnel and the loss of Disneyland, compared with the maintenance and development of the brand for decades or hundreds of years, this loss is not a problem at all.

It is very appropriate to change the face of Huaguo's service industry, starting with Disneyland!

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