Chapter 223 Huge Profit Prospects

"Our men are amazing!"

When a big belly woman calls another big belly woman, the tone is full of love and admiration.

Shen Wuyan was also very happy when she heard Feng Kexin say this, "Of course the talent in his head is unparalleled in the world, otherwise he wouldn't be able to win the heart of a beautiful, gentle and kind-hearted beauty like you, Sister Kexin. "

"Just talk about me? Aren't you the same? Sister Xiaoyan, you are prettier than your elder sister. Time Magazine even named you one of the most beautiful CEOs in Huaguo. I don't know how many people are fascinated by you, but you are not only Do you love our common man?" Feng Kexin pursed her lips and smiled lightly.

"He just took advantage of my young age to deceive me, hehe!" Shen Wuyan deliberately said a few arrogant words, but she felt a little embarrassed to belittle her man like this.

Feng Kexin's experience is far richer than Shen Wuyan's, and she doesn't know that Shen Wuyan's words are duplicity.

A woman can be with a man because she likes it, but she will never give birth to a man just because she likes it.

Now Shen Wuyan has a big belly, isn't it the best proof of her love for Xiao Qi?

She didn't want to get to the bottom of Shen Wuyan, but just smiled, "They didn't know much about your production concept before, and thought that people from the mainland couldn't handle this kind of variety show, at least they couldn't stand it in Hong Kong. Now this group of people Everyone is convinced! It seems that your next plan, Xiaoyan, can be implemented smoothly."

"Of course!" Shen Wuyan said confidently, "Although it is Xiao Qi's idea, I still have some confidence in how to grasp the market! Sister Kexin, just watch how we can achieve a win-win situation~~"

"Okay~~"

Feng Kexin smiled softly.

Speaking of which, she never doubted whether Xiao Qi's idea could succeed from the very beginning.

Because Xiao Qi is an omnipotent man in her heart, she is not only obsessed with Xiao Qi, but also admires Xiao Qi from the bottom of her heart.

It's just that Yu Yongshan, the person in charge of TVB's variety department, doesn't think so.

In fact, Yu Yongshan is very uncomfortable with Xiaoniaowang's set.

The two companies collaborate. It stands to reason that such a giant as TVB should occupy a dominant position. But Feng Kexin asked them to cooperate with Xiaoniao.com as much as possible, and put TVB in a subordinate position.

What kind of company is TVB?

How can the overlord who has dominated the Hong Kong TV market for 40 years and has countless fans in the mainland be led by the nose by an Internet company that has only been established for more than two years?

But Yu Yongshan did not dare to disobey Feng Kexin's orders in the slightest.

Because TVB is now a private company completely owned by Feng Kexin, she has absolute authority over every employee, Yu Yongshan is unwilling to lose such a high-paying and important job.

So, I found singers from Hong Kong and Taiwan to participate in "I Am a Singer". Yu Yongshan was in charge, and the rest of the advertising investment and program recording were led by professionals from Xiaoniao.com.

With TVB's power, it's not easy to find other talented singers, but it's not too difficult.

But it was a bit difficult to find Zhang Xueyou who Shen Wuyan asked for by name to participate.

However, this is not a problem for TVB.

Although Zhang Xueyou is the God of Songs and has a very high status, he has two things he can take advantage of.

The first one is that Zhang Xueyou is very concerned about money, after all he has a large family to support. Otherwise, he wouldn't come out to accept advertisements and hold concerts often.

The second is that Zhang Xueyou is in Hong Kong, and he has to sell face to Hong Kong's giant TVB. Otherwise he will cause a lot of trouble, TVB will disgust him a little bit. He will be passive in the news media.

Conversely, if he sells TVB's face, he will get a lot of convenience. For example, the scandal that he and his wife beat and scolded the Filipino maid was exposed last time. Under TVB's suppression, it will not be exposed at all.

Therefore, under the two-pronged approach, Zhang Xueyou also agreed to participate in "I Am a Singer".

But in this way, the problem also came.

Let’s not talk about the old singers hired by Xiaoniao.com in the mainland, but the singers on Hong Kong’s Baodao. But none of them are ordinary people, this is the cost of participating in the recording of the program. It can be a little less than the market price, but not much less.

For example, Zhang Xueyou is 2 million Hong Kong dollars for the first episode, Tan Yonglin and Xu Guanjie are 1.5 million, Xin Xiaoqi and Li Keqin are 1 million, Chen Huilin and Xu Zhian are 600,000... In this way, only one episode of the show is given to the 7 stars who appeared on the stage The recording fee is about 7 million. If you add the appearance fees of several hosts and commentators, as well as filming and recording, publicity expenses, etc., it is absolutely impossible to shoot the first episode without 12 million.

The production cost of a variety show is as high as 12 million, which has never been seen in TVB or even variety shows in China so far.

And how much was the advertising fee for the first three periods?

Each issue is only 16 million!

Don't think that 16 million is too little. This is an advertisement for only three episodes. After the three episodes, each advertiser will add up to about 1 minute, and they will have to pay a total of 48 million! !

Being able to pay so much advertising fees is partly due to the strong alliance between Xiaoniao.com and TVB, and the other half is also due to the superstars such as Zhang Xueyou and Tan Yonglin. Otherwise, no one can give so much.

Ok.

The advertising fee of 16 million minus the production cost of 12 million, 4 million is gross profit.

Xiaoniao.com and TVB signed a 50-50 split, that is to say, after the first episode of the program, TVB can only earn 2 million Hong Kong dollars.

The variety show on Wednesday before "I Am a Singer" was not aired, and there was a fixed income of 6 million yuan, which was twice as much as this!

This is not what annoys Yu Yongshan the most. What makes her most displeased is that Xiaoniao.com’s advertising revenue on Xiaoniao.com and Xiaoniao TV is 100% in addition to the income of TVB in Eastern Guangdong. No money is given to TVB.

And this income is as high as 6 million yuan per issue!

Why?

You have to share half of my money, and I don’t get a penny of your money?

Although you have a creative and production team, the most important star is our TVB. Without us, you can invite Zhang Xueyou, Tan Yonglin, Xu Guanjie? Do not make jokes!

Not only Yu Yongshan was dissatisfied, but other TVB staff were also extremely dissatisfied with this.

But the staff of Xiaoniao.com scoffed, you can just be content, if the proprietress didn’t give in, we wouldn’t have to take this kind of risk at all. We always earn a few million for a program first, and then we have to share it with other people’s advertisements !

As for the advertising fees of Xiaoniao.com and Xiaoniao TV, that was never mentioned, we got it ourselves!

What we sold to others was the copyright of the TV station, but we have never sold the copyright of the Internet and Xiaoniao TV!

It's good now, the cost is borne together, and we have to bear all kinds of risks, instead of letting the TV station bear the risks after the sale as before, we are not very happy!

To be clear, this cooperation is not we begging you, it is your TVB begging us!

Both Feng Kexin and Shen Wuyan knew about the conflict between the two parties.

But they don't care.

First of all, they are all a family, and they won't make a fuss over this matter.

Secondly, the two women believe in Xiao Qi's ability very much, knowing that this program will be successful in the end, and it will definitely be a win-win situation, so the current conflict is only temporary, and the final great success will definitely eliminate their conflict. Singer" did better!

Now that the first episode has been aired, it turns out that the two proprietresses are right!

The highest audience rating is 40.3%, and the average audience rating is 32%. It is the highest audience rating of a variety show since the launch of Guangdong Eastern TVB, and it is also the highest audience rating of all TV stations on Guangdong Eastern Satellite TV!

This is the reason why superstars such as Zhang Xueyou and Tan Yonglin only showed up for a while at the beginning. If they all appeared one after another in the next few episodes, watching several generations of song gods compete on the same stage and sing songs against each other, it will definitely make people Excited to explode!

But even if the first episode appeared, they were only powerful singers.

But their nostalgic old songs and perfect singing skills have all been recognized by everyone. Before the show is over, it has become popular on the Internet, and the praise is overwhelming.

Everyone's hot discussion and praise are directly related to the ratings of the next issue.

Xiaoniao.com and TVB are both veterans of producing variety shows, and they know what this situation means.

Means they are about to send!

When Tan Yonglin in the second episode and Zhang Xueyou in the third episode appear, the ratings will definitely soar, breaking the 32% ratings is definitely not a problem.

Once the ratings can break through the natural moat of 40%, then the advertising fee of "I Am a Singer" will not be doubled. You are ashamed to say that you have reached the standard!

With a profit of 38 million in the first phase, even if the two companies split it, it would be 19 million!

Coupled with other peripheral interests, such as Xiaoniao.com's proposal to cooperate with TVB, taking advantage of the popularity of "I Am a Singer", let this group of stars form a group and go to various places in China to hold joint concerts Yes, how much money do you have to make?

Didn't you see that group of fledgling rookies in "The Voice of Huaguo" can earn a huge profit of more than 600 million yuan for Xiaoniao.com within half a year of their concert?

Although the appearance fee of this group of old singers is also much higher, they are not a solo concert where they sing 20 or 30 songs alone. They sing three or five songs in a concert, just like playing. Naturally, they I am also happy to make money with Xiaoniao.com and TVB!

In the face of such a huge profit prospect, is it any wonder that Xiaoniao.com and TVB let go of their prejudices, hold parties together to celebrate, and imagine the prosperous days in the future? (to be continued ~^~)