Chapter 2230 Busy New Year
Just after the Spring Festival, Xiao Qi started to get busy.
The first and most important point is to discuss this year's parts supply with suppliers.
Although the work of ordinary electronics companies is to give out their own orders for one year, the rest is left to the foundry to discuss with suppliers on how to meet the order requirements.
But Xiao Qi's Fairy Company is different. He didn't delegate this authority. All the parts of Dream Pad, Dream Stars, and Dream Snow are personally designated by him.
In this way, no matter which factory makes Fairy Company's products, the quality will be the same.
There will never be a situation where Apple's IPHONE and IPAD in the previous life are the same, and the quality of the Hongqiong Daowan factory is better than that of the Honghai Rongcheng factory.
The reason for this deviation is that the two factories are managed separately, and the channels for purchasing parts and components are different, which naturally results in different quality of OEM products.
At least in 2009, Xiao Qi did not intend to launch new products.
At present, Fairy Company is in the field of intelligent communication, and only the Dream Pad Mini has not been launched.
Fairy Company has two high-end and high-end mobile phones and two large and small tablet computers, which are enough for the overall layout.
In the next step, what Xiannv Company is going to do is smart home products, such as the Dream Watch worn, the smart TV Dream TV, and so on.
It is a good thing to launch new products frequently, which will reflect the innovation ability of a company.
But we must also consider the saturation and acceptance of the market, and gradually improve the product layout, which is what a mature company should do.
This year Fairy Company will have a remodeled Dream Stars2 in June, and a redesigned Dream Pad3 in December. The parts requirements are a bit complicated.
Of course, there is not much change in the main body. For example, the size of the dream chip should not change much, and more changes in internal performance.
Even some exterior dimensions have changed. But as a supplier that Fairy Company has been cooperating with, they can also handle various problems very well.
Out of respect for the order. The bosses of these suppliers all chose to come to Fairy Company in person on the eighth day of the Lunar New Year to discuss with Xiao Qi.
Xiao Qi was also prepared.
I have been meeting suppliers continuously for two days.
For this year's Dream Pad2 and Dream Stars parts supply, Xiao Qi still followed last year's standard, asking them to prepare with 110% parts quantity.
The first is to cope with the yield rate, and the other is to produce more parts for replacement and maintenance of new machines.
Fairy Company Dream Pad2, Dream Stars, Dream Snow. The quality is very good, but no matter how good the product is, there will be flaws, and there may be various problems.
In the past one or two years, the probability of these products having problems was less than 2%, but many were damaged due to the reasons of the users themselves.
But in any case, the supply of 10% extra parts is enough to meet any needs.
There is no need to change the inventory of Dream Stars2 and Dream Pad3. It is still 13 million monthly shipments of Dream Stars2 and 12 million monthly shipments of Dream Pad3, plus 10% parts are enough.
The price negotiation is no longer the situation where Xiao Qi asked others to do things. Now it's time for them to lower prices in order to get orders. The quality will be improved beyond the requirements.
But for the components of Dream Snow, Xiao Qi directly placed an order for 500 million sets of components.
According to the 110% inventory, the total number of Dream Snow to be produced and released this year has reached 450 million units, which is a full 50% more than the previous estimate of 300 million units.
The reason lies in Xiao Qi's ambition.
The output of 25 million units a month still seems to be in short supply.
Not to mention the retail sales of Fairy's directly-operated stores, even in terms of the needs of various dealers and contract machine operators, there can be at least 20 million sales per month.
Xiao Qi is now booking an average monthly shipment of 37.5 million units. It is also a relatively conservative number.
And he will not start a large-scale increase in production in March or April.
Instead, we need to go through two more sales to analyze the specific market demand. Then it expanded on a large scale.
In terms of the production capacity of the four major Dream Snow processing factories, it is natural for them to increase production by 50%, because Xiao Qi had told them that the current shipments were far from the limit, so they all moved ahead of schedule. If you are prepared, you won't be in a hurry when it's time to increase production.
If the sales situation is optimistic, mass production will start in late April, and the produced Dream Snow will not go to the terminal of the fairy directly-operated store, but will be handed over to dealers and contract machine operators.
Speaking of the dealers who cooperate with Fairy Company, it's really a bad life.
It’s not that Fairy Company’s products can’t be sold, on the contrary, Fairy Company’s products are too popular, and Fairy Company provides too few smartphones and tablets, so they see so many customers wanting to buy them, and look With so much money, there is no way to make it. I really love and hate Fairy Company.
But Xiao Qi also has no choice, his own directly-operated store is always the first goal to be satisfied, and then it will be their turn.
The teenager would not make the decision to increase production in order to sell more mobile phones and tablet PCs, completely ignoring the market.
Just as Apple's products are out of stock most of the time, that doesn't make them any less popular.
But the situation is different now. Dream Snow was originally a smart phone that was sold in mass quantities. It is only a mid-range product. It is for more people to use smart phones, so that they like smart products and join the smart electronics camp.
Therefore, Xiao Qi can produce enough Dream Snow, in addition to satisfying the Fairy directly-operated store, but also satisfying the major application dealers and contract machine operators.
12.5 million seems like a lot, but it is nothing at all if it is scattered in one or two hundred countries around the world.
And if after this year's sales, it is seen that the sales situation is indeed very good, then it is not a bad idea to double the output next year.
Nokia's annual shipments of 600 million mobile phones are still in short supply. In the era of smart electronics, mobile phones are more attractive than before. It is by no means a dream with a total market capacity of 4 billion.
In fact, Xiao Qi also saw a trend in 2013, that is, young people usually use two mobile phones, one for work and the other for personal use.
Although dual-card dual-standby mobile phones are everywhere, they still like to use different mobile phones, and they like that different style, even if it is a little bit extravagant, it doesn't matter.
If calculated according to the two mobile phones of these people, it will not be difficult for the entire smartphone market to exceed 5 billion units.
Xiao Qi's requirements are not high. As long as he can ship more than 600 million high-end mobile phones per year, it is enough to maintain Fairy's right to speak in the smart electronics market.
Money can never be earned. If you build countless enemies just to make money, this company will definitely not last long-this is one of the reasons why he wants Apple and Samsung to join the alliance.
In the future, Samsung's shipments will be larger than that of Fairy Company. Let Samsung do things that attract hatred.
Xiao Qi is busy this time. In addition to receiving various parts suppliers, there are also many parts manufacturers who are not in the fairy company's industrial chain. They also went to Rongcheng to visit Xiao Qi.
There are not only electronic manufacturers from the Mainland, but also those from Europe, America, Japan, South Korea, and Taiwan.
Fairy Company's orders are not only good for promoting fame, but also extremely profitable. Although the required quality is also very strict, the average profit margin exceeds 20%, and such a large quantity of purchases is enough for anyone feel satisfied.
The three products of Dream Pad2, Dream Stars, and Dream Snow do not have many common parts, so orders of hundreds of parts will always attract a lot of prying eyes.
But it is not so easy for Xiao Qi to change parts suppliers.
Just as he doesn't like the Japanese anymore, many parts are still produced in Japan, and they are basically important parts.
In business, the quality of the product comes first, and everything else comes second.
There are many electronic manufacturers in Huaguo, and Nanwan and Dongguan have a lot of them, and they can supply any parts you want.
But it’s okay if you don’t ask for too many of these parts. For example, the Shan Zhai phone—the Fairy Phone, can be assembled with their parts and sold to ordinary people in the countryside.
After all, this kind of mobile phone for the elderly does not have too many requirements in terms of functions, and the parts of Nanwan and Dongguan are enough to meet the requirements.
However, today's smart phones and tablet computers require too much precision, and most of these parts cannot meet the requirements, so naturally they cannot be required.
It is right for Xiao Qi to want to support the domestic electronics industry, but they must strive for their own strength and reach a level of precision, otherwise it will be a drag on Fairy Company, and there will be no win-win effect at all.
Therefore, Xiao Qi has the same attitude towards the domestic and foreign component manufacturers who came to visit. Let's talk to each other first. As for whether we want to cooperate in the future, we have to wait until Fairy Company has a plan.
For now, it is enough for everyone to get to know each other and understand. (to be continued ~^~)