Chapter 2245 This Cannot Be Called Success!

Entering March, the most popular thing for Chinese people is the two meetings held in the capital.

This year is not a new year, but there are still changes in some positions.

From the moment the two meetings were held, Niu Ruzheng and Yu Chengsheng appeared constantly in the news. There must be no problem.

Although the official appointment results will be announced at the end of the two meetings, the overall situation has been set and there is nothing to change.

Originally, there wasn’t much going on recently, so Xiao Qi planned to spend more time with his wives in Rongcheng in his free time, and then fly to Hong Kong around March 10th to welcome the birth of the babies of the two pregnant women there. , but something happened to come to the door.

The person looking for Xiao Qi was Ma Yun.

As early as the Spring Festival just passed, Ma Yun called Xiao Qi, wanting to talk to Xiao Qi about Taobao.com.

At that time, a large number of suppliers, parts factories, and assembly factories came to visit Xiao Qi. Xiao Qi was too busy to have time, so he asked him to postpone it.

As a result, Ma Yun couldn't wait any longer, so he rushed to Rongcheng first, and then called Xiao Qi.

Anyway, I'm all here, just waiting for you to come to see me when you have time, anytime.

Ok.

Xiao Qi really has nothing to do with Ma Yun, everyone is here, how can you say that there is no time?

I can only make an appointment for him to have dinner together at noon the next day.

It should be said that Ma Yun is indeed a person with great talent and crooked talent.

Ma Yun's attitude is definitely tough when facing his own subordinates and those companies that are not as good as him, far less kind than he is in news interviews and entrepreneurial programs, which can be said to be very domineering. ——Speaking of this, he doesn't look like Feng Qingyang, but rather let me do what I want.

But for those who are stronger than him, Ma Yun knows how to restrain his edge and use all kinds of means to achieve his goals.

for different people. Can have different attitudes and performances, this is the end of the shelf. If you should put down your face, let it go, and only such a person can achieve great success.

Ma Yun is from Jiangnan, and he studied in his hometown at university, so he naturally likes Hangbang cuisine, so Xiao Qi treats guests to a private restaurant with Hangbang cuisine in the suburbs.

Xiao Qi surpasses Ma Yun in terms of wealth and power, but others come to visit you. As a respect for your partner, of course you should choose the cuisine according to his taste,

Ma Yun's mind was not on eating, although he was obviously suppressing his thoughts, but after drinking for three rounds, he began to complain to Xiao Qi with a little bit of alcohol.

"Qi Shao, the development of Taobao.com last year was not smooth! Our total transaction volume last year was only more than 130 billion yuan, compared with Xiaoyao Mall's feat of more than 70 billion yuan a month. It is simply too far behind!" Ma Yun said bluntly He said: "If you don't reform. If you don't make progress, I'm afraid it won't be a few years. The Taobao.com you worked so hard to get will be swept into the dustbin of history!"

"Why do I think Taobao.com is not bad?" Xiao Qi asked in surprise. "If I remember correctly, your total transaction volume in 2007 was only about 45 billion, right? It almost tripled in one year, so you're not satisfied. Mr. Ma, aren't you too greedy?"

"If there is no strong competitor, Taobao.com will of course develop very well. But the problem is that the current B2C transaction mode of Xiaoyao Mall is developing too fast and too powerfully. If this continues, what else will Taobao.com have? Asshole?" Ma Yun shook his head.

"One is C2C. The other is B2C. I don't see any overlap between you." Xiao Qi asked rhetorically.

"There is no intersection now. It doesn't mean there will be no intersection in the future." Ma Yun said seriously, "I'm sure, if Xiaoyao Mall develops according to the current model, it will soon enter the B2B model. Taobao.com is also preparing for the next step. Take the B2B model. Once Xiaoyao Mall deploys B2B, Taobao.com will definitely not be able to catch up with its current development momentum, so we should enter B2B in advance and directly compete with it!"

The so-called B2B, in terms of online commerce, is the website and the dealer, that is, the website and the dealer have a trade relationship.

For example, Jingxi, Suling, and Guomei in the previous life allowed other electronics manufacturers and retailers to borrow their own websites to do business and make profits by themselves. This is the B2B model.

Another more direct example is Tmall.com.

Taobao.com does not do business with consumers by itself. They attract those dealers, pass certification and supervision, and enter Tmall Mall, and then consumers come to Tmall Mall to buy things.

Taobao.com relies on some value-added services and traffic advertisements to make money, and of course it also charges about 4% of sales.

This is also a B2B way.

Moreover, in the future B2B market in the previous life, Tmall is definitely the number one in the world, directly occupying more than 80% of the B2C market.

Of course, Tmall and B2C are different from Jingxi’s B2C. Tmall is a whole of tens of thousands of dealers who sell to consumers; while Jingxi’s B2C is Jingxi’s own purchase. To sell to consumers, the form and model are different.

The reason why Tmall is so popular is actually very simple.

Because Ma Yun has accumulated more than 200 million Taobao loyal shoppers by relying on Taobao.com in five or six years, and these people have strong website stickiness. After the opening of Tmall Mall, they will naturally enter Consumption in Tmall Mall has achieved the great cause of Tmall Mall in dominating the world.

But this life is different.

Xiaoyao Mall has emerged with great strength, with Xiao Qi's unlimited financial support, through more than a year of hard work, it has accumulated more than 50 million users, and after passing the Spring Festival Raiders, it is quickly moving towards the goal of 100 million users Mercedes away.

Relatively speaking, although Taobao.com became Xiao Qi's company in the second half of last year, it was also injected with a large amount of capital by Xiao Qi, resulting in a high-speed run, a full 20% increase in transaction volume compared to the previous life, but Ma Yun, who has a strong sense of crisis, deeply feels that if he continues to develop in the current way, he will definitely lose the advantage of being the number one in online commerce, and thus be caught up by Xiaoyao Mall head-on.

Although Xiao Qi has an absolute 80% controlling stake in Alibaba, Ma Yun has never felt that this is a company owned by Xiao Qi alone. There is an essential difference between Taobao.com and Xiaoyao Mall. Taobao.com is still the place where he, Ma Yun, writes and writes.

After Taobao.com is completed, it will be his Ma Yun's achievement. Although Xiao Qi gets the most profit, Ma Yun is the biggest contributor.

Therefore, this time he made up his mind to carry out the reform of Taobao.com ahead of schedule.

What reform?

Of course it is Tmall Mall.

Ma Yun enthusiastically told Xiao Qi about his plan: "I plan to build a Taobao Mall, just like Xiaoyao Mall. But we don't devote energy to operation, so it is similar to Taobao.com's model. The place that violates. Therefore, we rely on the huge customers and traffic we have accumulated to let those companies and big customers open stores in Taobao Mall to sell their products.

For example, Gree, Panasonic, and Sony that sell home appliances; Vinda, Procter & Gamble, and Jingdezhen that sell daily necessities; Dabao, L’Oreal, Shiseido that sell cosmetics, etc., as well as their authorized dealerships. All these qualified companies can come in after passing the review. What Tao Bao has to do is to be the supervisor and referee in the middle.

On the one hand, we must ensure that these merchants who enter Taobao Mall can welcome a large number of people and have very good product sales; Then buy fakes to make their shopping more secure. Only in this way can we reflect the advantages of Taobao Mall and further standardize the entire Taobao market!

According to my estimation, as long as we are willing to provide traffic and publicity. Tilt the entire resources towards Taobao Mall, this Taobao Mall will definitely develop soon! Think about it, Qi Shao. If there are 100,000 stores settled in, how much business resources will we get. How large a customer base will it attract? Definitely much better than Xiaoyao Mall fighting alone! "

"So, what about Taobao.com's small and medium businesses and individual businesses?" Facing Ma Yun's long speech, Xiao Qi only asked him this one sentence.

Ma Yun was taken aback for a moment, and immediately said: "Just do what you want, they are also very important to Taobao.com, and we also support their development."

"But what you said is that resources will be tilted towards Taobao Mall. Presumably, in every recommended location, in every search link, the merchants of Taobao Mall are the first to appear, right?" Xiao Qi said. "Whoever pays more can get more traffic. In this way, the more powerful merchants will accumulate more customer groups. And those small and medium merchants, especially individual merchants, will be hit by destruction. The weaker you become, the more you end up as a foil to Taobao Mall... Am I right?"

Ma Yun's face suddenly changed, a little gloomy.

He never expected that Xiao Qi's thinking was so quick that he could grasp the hidden meaning in his words all at once.

There are only so many resources on a website. If we lean towards Taobao Mall, the ordinary small and medium-sized sellers and individual sellers on Taobao.com will naturally fall into a situation where no one cares about them. Do not exit this market.

The ordinary merchants of Taobao.com in the previous life actually fell into such a pitiful situation.

Although Ma Yun keeps saying that he will not give up on them, but in terms of action, Tmall has definitely become the first element of Taobao.com, and everything else is not important.

Millions of small and medium-sized and individual merchants who rely on Taobao.com to support their families and create a small business have to withdraw from Taobao.com sadly, and re-enter the offline work and business with more severe competition .

Xiao Qi disapproved of such behavior.

From the young man's point of view, although it is necessary to make changes for the development of Taobao.com, such ruthless behavior should never be done.

At the beginning, Ma Yun relied on "grassroots own stage" to attract everyone and helped him defeat EBAY and become the world's largest online retail giant. But after having a bigger profit plan, Taobao.com did not hesitate Abandoned these initial supporters, approached the giants and big companies, and formed an alliance with them for development.

Doing so cannot be said to be a commercial mistake, but in terms of human feelings, Xiao Qi wonders if Ma Yun has ever felt a little bit guilty.

That's why he asked that question directly just now, because he also wanted to see Ma Yun's inner thoughts.

After a while, Ma Yun looked at Xiao Qi again, and said slowly: "But for the entire Taobao website, this is the way to maximize profits! Only then can there be hope for great achievements!"

Xiao Qi shook his head, "I think differently from you. Taobao.com was a grassroots platform from the beginning, and Taobao.com was also supported by millions of individuals and small and medium-sized sellers. You are a B2C Taobao. I have no objection to Taobao Mall, but I can’t ignore these unknown heroes of Taobao.com. If you can’t achieve the best of both worlds, then I will veto Taobao Mall’s proposal.”

"but……"

"There is nothing but." Xiao Qi looked at him resolutely, "If you can't make most of Taobao.com's merchants make money, then Taobao.com cannot be called a success! Qi will not be happy! Go back and think about it carefully, I believe you will be able to find the balance between the two sides, Taobao Mall can develop, and small and medium-sized and individual merchants can also have vigorous vitality. At that time, I will I fully support you."

"I see!"

Ma Yun is also very human, just looking at Xiao Qi's demeanor, he knows that Xiao Qi's thoughts cannot be changed.

No matter how unwilling he is, he can't vent. Xiao Qi is not only the richest man in the world, but also the real boss of the Alibaba Group. Once he insists on something stubbornly, he cannot change it.

However, Ma Yun didn't feel particularly angry with Xiao Qi, because he understood that Xiao Qi's intentions were very good, and he wanted to take care of those small and medium-sized and individual sellers.

For Ma Yun, Xiao Qi's behavior is a bit too idealistic. If a company wants to develop, how can it not give up some things?

When the status quo of Taobao.com cannot meet the needs of development, Ma Yun will make changes without hesitation, just as he is willing to give up small and medium-sized and individual sellers, and will not pay too much attention to any feelings.

But it is undeniable that following such a principled and persistent person who also has a kind heart to do things, you will feel at ease in your heart, at least you don’t have to worry that he will throw you away like a rag at any time.

Sun Zhenyi is the kind of person who can throw away the rag at any time.

So he's just a hero.

But now in Ma Yun's heart, Xiao Qi is a rare benevolent monarch! (to be continued ~^~)

PS:  It’s the end of the month, everyone still has monthly tickets left, please vote for Xiucai, thank you!