Chapter 2223 Dream Snow Is Also a Limited Edition?

Wu Zhunju came with determination, but returned disappointed.

He didn't even have a chance to make his own favorable purchase terms.

Because what Xiao Qi wants is not money at all, but something that happens to be unavailable in Singapore.

Of course, Wu Zhunju didn't feel Xiao Qi's indifference. He only thought that Xiao Qi would only make concessions for the development of the company, because Xiao Qi went all the way, and even Li Chaoren, Zheng Yoga and others in Hong Kong couldn't buy it. A little share, these people have a close relationship with Xiao Qi, but they were also rejected, which subconsciously made Wu Zhunju feel that Xiao Qi was right about the matter and not about the person.

Moreover, money is indeed not attractive to Xiao Qi. Through the second sale of APP STORE shares, everyone has estimated Xiao Qi's family property to the point of 600 billion US dollars, and this figure will only be higher than Xiao Qi's actual family property. Be low, not high.

At least Temasek has analyzed that Xiao Qi's domestic industry alone, such as the three companies in the Xiaoyao family, have already exceeded the valuation of 120 billion US dollars. If it is added, Xiao Qi's family property will be even higher.

No matter how big Temasek is, we dare not say that their assets can reach US$600-700 billion.

Xiao Qi is not a person who loves money. During last year's snow disaster in the southeast and Sichuan earthquake, he donated more than 60 billion yuan. Although he is very rich, he spent it on charity for no reason. This proves how little he cares about money.

Therefore, although Wu Zhunju regretted not being able to cooperate with Fairy Company, and felt unhappy with Xiao Qi's heroic personality, he had no personal grudges against Xiao Qi.

It also has to be said that Xiao Qi's reason is very appropriate.

In fact, the reason for Xiao Qi and Li Chaoren is this.

Although it might make people think that Xiao Qi is too snobbish, but everyone is doing it for business, and there is nothing to complain about.

After seeing off Wu Zhunju, Dai Xian came to Xiao Qi's side.

"Fairy Factory 1, Factory 2, and Factory 3 have started to take shifts for vacation one after another." Dai Xian reported to Xiao Qihui: "The people who stay behind now are generally engaged in inspection and maintenance work. They take one shift a week."

"Have the bonus and overtime wages been in place?" Xiao Qi asked with a nod.

"Yes, these are all issued on the same day. The 400% standard is higher than the national standard." Dai Xian said respectfully: "It's just very rare. We put it on the 15th of the new year, a full 20-day holiday, fairy The ordinary Dream Snow from the third factory is fine, and the Dream Pad2 and Dream Stars limited editions cannot be produced, isn’t it a bit too wasteful?”

"If the limited edition is available all day and night. What's the point?" Xiao Qi laughed, "The suspension of production for a period of time from time to time will give those who like limited editions more desire, and they will buy more in the future. Work harder."

"yes."

Dai Xian nodded suddenly.

He is not very smart, but Xiao Qi said it so straightforwardly, he understood it.

In fact, this is also a kind of hunger effect marketing.

"The treatment of Fairy Factory is much better than that of Red Sea Factory, Star Electronics Factory, Yinhuang Electronics Factory, and Xindian Technology Factory." Dai Xian continued, "The four major factories can't stop working, and the holiday is only one week, and There is also the phenomenon of shift shifts. It’s just that the salaries and overtime pay of several factories are sufficient. The workers who are selected are basically workers from the surrounding areas of Rongcheng, so the complaints from those workers are also small.”

The Spring Festival is a terrible blow to any factory in Huaguo. Because the workers have basically left, the profits of the factory are gone. But the rent has to be paid, and various operating expenses have not been reduced.

Most of the Fairy Company and its partners in the industry chain are people from Lianghu, Yunnan, Guizhou, Sichuan, Shaanxi and Gansu. The distance between their homes is very close, but it does not mean that they are willing to stay in Rongcheng for the Spring Festival. , so basically they all go home.

Only those who live near Rongcheng and can get home in an hour or two by car are willing to work a little bit overtime in the factory. For this reason, the factories even rented a tourist bus together. Responsible for transporting them back and forth, the cost is not insignificant.

Rao is so. The operating rate of several factories is less than half, and the output has plummeted in the past few days, almost only 30% of the recent peak period.

But something is better than nothing, right?

Even if it is a loss for half a month or so, as long as the production can be maintained and Xiao Qi is satisfied with the output and quality, then Guo Taiming and Li Xiaochao will think it is worth it.

Fortunately, they have increased production capacity, increased overtime and full-load operating hours in the past two months, so as not to lose the chain during the Spring Festival.

In fact, as of now, they have prepared the next release of Dream Pad2 and Dream Stars. Only Dream Snow is a little short, but the next release date is still very early, and there is time to make up for it.

In fact, the models produced during the Spring Festival are mainly for the maintenance and replacement of faulty machines for this year - they have been doing this since last year. Bad, there are no quality problems in one part? It is necessary to replace users with new ones with good quality.

"For the issue of overtime, adopt the principle of voluntary work, don't force it, even if there is a delay in the construction period, it's okay." Xiao Qi said to Dai Xian, "You should work harder on this matter recently, and go around the factory. Let the people in the general affairs department take it I will follow you with the small Chinese New Year gifts I bought and distribute them to the workers at that time, which is also considered a little kindness."

"I know." After Dai Xian nodded, he asked a new question: "Qi Shao, the Third Fairy Factory is now helping Dream Snow to supplement production, after opening next year, have they been doing this job? "

"What is your opinion?"

"I think, once the output and quality of the four major factories can meet the standards, the 5,000 employees of our Fairy Factory No. 3 will immediately be supplemented by Fairy No. 1 Factory and Fairy No. 2 Factory, and Fairy No. 3 Factory will be stranded." Dai Xian said: " If we only do Dream Snow, the profit ratio of Fairy Three Factory is too low, and the salary and bonus of our fairy factory can be more than twice that of those factories! Let them get rid of the low-profit Dream Snow and make high-profit Dream Pad2, Isn't Dream Stars a limited edition, the best use of human resources?"

"No." Xiao Qi rebuffed cleanly, "Who said that mid-range mobile phones can't be produced in limited editions? Compared to the price of Dream Snow, our limited editions only need to be made into mid-range limited editions, which is enough to generate huge profits. "

"A mid-range limited edition?" Dai Xian is well aware of the craftsmanship and technology of the product. The best-sellers are all because of their luxury, and this kind of mid-range limited edition, which is caught in the middle, is the easiest to be ignored."

"How do you know if you don't do it?" Xiao Qi smiled and said, "The limited edition of mid-range mobile phones is actually not as expensive and cost-intensive as you imagine. In fact, I give it a qualitative upgrade of Dream Snow. version, that’s all.”

"Upgraded version?" Dai Xian asked, "Is it an upgrade in quality, or an upgrade in appearance and materials?"

Xiao Qi said, "You don't need to spend too much time on the quality, the optimization of Dream Snow is already good, just like Dream Pad2 and Dream Stars, as long as you pay more attention to the material of the shell, make the appearance more beautiful, plus the limitation on production There should be a market for a 30% price increase.”

Dai Xian did some calculations. If the price is increased by 30%, according to the Huaguo market, the 16GB version will be 2600. This price is not expensive, but is anyone really willing to pay so much more for it?

He was skeptical.

Xiao Qi saw Dai Xian's suspicion, and explained with a smile: "Don't worry, there are always people who like to be different from others, so it is easy to sell such electronic products with price differences and differences in appearance. We fairies Isn’t the third factory only planning to have an output of 2 million units? You can’t sell 24 million units a year, and you are too underestimating the publicity and brand charm of our Fairy Company.”

Dai Xian smiled embarrassedly. He only started from the perspective of technology and quality, but he didn't think of a problem of brand added value.

indeed.

Now any product of Fairy Company, including those optional parts, is considered to be the best quality product. This concept has penetrated deep into people's hearts and formed a strong brand cohesion and stickiness. .

Fairy Company has learned from South Korea's Samsung, and has set up an "Aesthetic Design Department" with more than 100 staff. The appearance of the designed products is indeed very dazzling. Half of the success of these luxury limited editions is Credit goes to them.

Their design was not very good at the beginning, but as they continue to learn from their failures and make continuous efforts to improve, now the "Aesthetic Design Department" is enough to take on the big responsibility.

So in terms of appearance alone, Fairy Company's Dream Snow limited edition will definitely make people like it.

So speaking of it this way, Xiao Qi didn’t earn more than 20% more profit just by changing the shell. What he paid was his long-term unremitting efforts, including the improvement of brand stickiness and publicity, and the improvement of the capabilities of various departments. , These are all major factors that promote the subtle praise of the product.

With so many additional advantages, Dai Xian suddenly felt that maybe the Dream Snow limited edition could really be a success! (to be continued ~^~)