Chapter 2231 Price Adjustment

At the beginning of the new year, Xiao Qi was also thinking about a consideration he had long ago.

Among the optional accessories of Fairy Company, there are two very incompatible counterparts.

One is the Li-polymer battery common to Dream Stars and Dream Snow, and the other is the world-best-selling Super Battery charging treasure.

The practical materials of the two are the same, only somewhat different, but there is a huge gap in cost performance.

The capacity of the lithium polymer battery is 2000 mAh, and the average cost of each battery is 10 US dollars, which can be sold at the Fairy direct store for 40 US dollars.

The capacity of Super Battery is 6000 mAh, and the cost of each is 18 US dollars, and its price is only 48 US dollars in the Fairy direct store.

A battery costs US$40, but a power bank with three times the capacity of the battery only sells for US$48. The price/performance ratio of the two is clear at a glance.

Of course, on the basis of not knowing the cost, you can also say that because the size requirements of the power bank are not so strict, it is relatively simple to accommodate a 6000mAh battery in such a large machine, and the technology is very mature; while mobile phones The battery has to be made very flat and requires high precision, so the production cost is different.

But in fact, it can't be so unreasonable.

Fan users are not fools, they can compare them intuitively, which one is more honest, and then they choose which one.

After all, no one's money comes from the wind.

Judging from the sales data, the sales of Super Battery are gradually in short supply, and the charging treasures of ordinary small and medium-sized manufacturers have also become popular, which is the proof.

Conversely, the continued decline in sales of Dream Stars mobile phone batteries is also a proof.

Now that Dream Snow is on sale, the mobile phone battery is compatible with Dream Stars, so Xiao Qi's annual order for mobile phone lithium polymer batteries is as high as 600 million pieces.

If the mobile phone battery encounters Waterloo, I am afraid many people will laugh at Xiao Qi for being too greedy, so he caused this fate.

That is to say, the financial report of Fairy Company will not be announced. That's why everyone can't see the sales data, but most of the optional parts of Xiannv Company are directly selected and purchased on the Internet. So more or less can see some clues.

Although the failure of a small battery will not affect the overall situation of Fairy Company, Xiao Qi knows that those people who are going crazy with jealousy will definitely be happy to use this to ridicule him.

Therefore, Xiao Qi had to make a change.

His plan is to reduce the price of lithium polymer mobile phone batteries to 30 dollars first, and then launch Dream Stars2 in June. It will directly increase the battery capacity of 2000 mAh to 2500 mAh, and the capacity will increase by 25%. ——This mobile phone battery is not only used by Dream Stars, but also used by Dream Snow.

One after another, the lithium polymer mobile phone battery is equivalent to a 50% price reduction!

Such a high price-performance ratio will definitely win back many fans.

Then Xiao Qi's second step was to target Super Battery.

In the current market, some sensational small and medium-sized manufacturers have already achieved 20,000 mAh charging treasures. But under the current technical conditions, such charging treasures are prone to problems, so there are news about explosions, burning mobile phones, etc. It is endless.

The mainstream is still between 4000-8000 mAh.

However, the suppliers of Super Battery are Jinwei Lishen and Yinhuang Electronics among the four major battery manufacturers in Huaguo, which are well-known in the world, so in terms of technical capabilities. It has already broken through 10000 mAh.

After the launch of Dream Stars2 in June, the capacity of Super Battery will be directly increased to 10,000 mAh, and the price will remain the same, which means that the cost performance will be increased by 40%.

The price-to-performance ratio of the two is scrambling to improve, and the whole situation will naturally be revitalized!

On the surface, it seems that Xiao Qi's profit is much less than before, and the profit has directly decreased by 50% compared to before!

But in fact it cannot be calculated so simply.

No matter how high your profit margin is, what good is a high profit margin if you can't sell a few items?

It's good to buy one item a day for 100 yuan. Or is it better to sell 100 items a day for 1,000 yuan?

The truth is so simple and clear!

Whether it is Super Battery or mobile phone battery, even if the quality is very good. But it is a very common consumable at all, and it is far from being as amazing as Dream Pad, Dream Stars and IPHONE. There will be countless fans who pay directly for their appearance.

Therefore, it is a very correct way to use quantity to accumulate profits on optional parts.

Xiao Qi also learned this lesson from the APPLE STORE of Gang Leader Qiao.

You can see that in the online Apple store, there are a variety of optional accessories, which are very conspicuous and attractive, aren't they?

But in fact, the sales of these optional parts are very average, far inferior to the copycats and alternative products outside.

The reason lies in the sky-high price.

Originally, the appearance, color and performance are similar, so why are your Apple products 200%, 300% or even 500% more expensive than others?

It doesn't make sense!

Rich people can buy them, but the problem is that many people who buy iPhones and IPADs are not rich, so most of them choose alternatives when they have a choice.

Therefore, most of Apple's profits come from large-scale products, and the sales and profits of these accessories are pitifully small. Sometimes, after placing an order and accumulating a certain amount, they can find a factory to order. .

Xiao Qi remembered the lesson of Gang Leader Qiao, so as soon as he saw that the momentum was wrong, he immediately chose to reduce the price and improve the performance, so as to save the users.

Of course, he will not give in like this.

For example, earphones, on the Fairy Company website, there has never been a price cut.

Because the earphones of Fairy Company are matched with Dream Pad and Dream Stars, no matter the color or other, they are a perfect match. If you choose a substitute, it will be a bit awkward no matter how you look at it.

Fans have no choice but to choose the original headphones of Fairy Company.

The same principle can be applied to polyurethane shells, which only work best with the Dream Pad, and you always feel wrong to buy a substitute.

There are also A.V data cables and high-definition cables, because only they can be used on the fairy system, so fans can only choose to buy them.

Of course, there are still some mysteries in the optional accessories.

For example, the lithium polymer battery just mentioned, although Dream Stars and Dream Snow are common, but when selling, they are respectively labeled with Dream Stars and Dream Snow, and printed with their respective LOGOs for sale.

You said that the price is the same, the appearance standard is exactly the same, the batteries of the two mobile phones are the same, and the labels and LOGO should be written and printed.

But it's not that Xiao Qi is boring.

Don't forget, Dream Stars has sold 30% of its shares, and the optional accessories related to Dream Stars will be distributed to shareholders.

But Dream Snow is different, it completely belongs to Xiao Qi alone, so if the same battery is sold to Dream Snow users, then Xiao Qi can get all the profits.

Although it is also possible that Dream Snow users bought batteries for Dream Stars, but in most cases, after dividing the labels and printing the LOGO, even if they know that they are the same, most people will behave Sort by category—it’s the same price anyway, so why do you want to use it differently? Isn't it good to use each one?

Don't doubt, this is the power of a preconceived rule, and most people will follow it.

For some other accessories, Xiao Qi also used this method to differentiate the sales of optional accessories, such as earphones, car charging cables, A.V data cables, and high-definition cables, etc.

According to the current survey data, the accuracy rate is basically above 98%, which fulfills Xiao Qi's purpose of distinction very well.

Speaking of it, this is the trouble of happiness.

Others are usually several companies under a group, and they sell shares to others separately.

Almost no one, like Xiao Qi, separates various products of a company to sell shares, and sells them so hotly!

But the so-called existence is reasonable. Since Xiao Qi can do this and has won the support of countless people, it proves that such a model is feasible.

However, just because Xiao Qi can do it doesn't mean that others can do it.

Because the most important point is that Mingxiang Holdings and Qicai Investment are Xiao Qi's own company. How he wants to split up and sell the shares is determined by him alone, and there is absolutely no one to interfere.

You try to sell the IPHONE shares first, and then sell the IPAD shares?

Those shareholders will definitely rush to pick up cheap or make trouble, and finally get nothing!

Complicated equity allocation and profit entanglements will also discourage many investors.

Therefore, many people commented that there was no such example in the Fairy Company created by Xiao Qi before, and there may not be any in the future.

He is a unique boy genius, Fairy Company will be a unique Fairy Company! (to be continued ~^~)