Chapter 1580 The Pricing Mystery (Congratulations to the Blade Dancer Guardian!)

For a long time, everyone has a misunderstanding.

Many people think that as much as a company's market value is, the company has as much money as possible.

For example, when Apple's market capitalization topped 600 billion U.S. dollars, many people were wondering how to use their so much money.

In fact, the more than 600 billion yuan belongs to all shareholders. What Apple can actually use is only a few tens of billions of dollars. This is still earned by selling goods, and most of the market value They are all lying in the stock market.

Moreover, it is impossible for these big companies to have the final say on how to use money and how to do things.

What do you want to do alone?

cough cough.

Excuse me.

The founder of Apple back then, the forever rebellious old boy Joe Gang, he wanted to do this, and then...then he was kicked out of the company he founded.

Therefore, in fact, in the United States, there are also many companies that have never been listed. They are generally run by one or several private families.

Xiao Qi also saw this, so he resolutely let the core assets of Fairy Company not be listed.

Therefore, Xiao Qi has a lot of decision-making power. For example, he can decide the pricing of Dream Stars by himself, regardless of anyone's opinion.

20% of Dream Pad's shares were sold, but Dream Stars' shares were all his own.

Don't underestimate a mere pricing issue. There is definitely more knowledge in pricing issues than you can imagine.

Sometimes, the price of the one digit after the decimal point can determine the life or death of a product.

Some broke the news that there is a company. Until the first day before the launch of the product, the company's top executives were still racking their brains to discuss the price. This may not be bragging.

What price is the most acceptable to the audience?

What price is the most profitable?

What price can remain competitive?

...

These are all issues that decision makers need to consider, because a slight carelessness will lead to a direct crash.

For example, htc's models have always been good. From 2010 to 2012, it sold very well in China.

But they did not keep pace with the times. When Xiaomi, Coolpad, Huawei and other mobile phones in the mainland began to capture the market, they not only failed to adjust the price in time, but maintained their usual noble and glamorous style. Adjusted to the same grade as Samsung and Apple.

As a result, high-end people looked down on them, and the low-end market was swallowed up by mainland manufacturers, and the trouble was so miserable that they almost withdrew from the market.

You know, behind the miserable. It was only a year ago that Wang Hong became the most popular entrepreneurial queen in the mainland with a high profile!

In fact, people rarely know that the pricing power is often not in your hands, but in the hands of the high-end controllers of the entire industry.

Let’s take Xiaomi as an example. Don’t think that your Xiaomi mobile phone in 1999 is low-priced. If Joe’s leader in the previous life is still there, as early as the iPhone 4, I’m afraid that the iPhone 4c will be launched soon—that is, the iPhone 5c with low configuration. .

think about it. If Mr. Qiao set the price of iphone4c at the legendary 2600, there would be no Xiaomi phones. Rebs was directly beaten by his idol, Joe Gang, without even breaking the waves, and directly capsized and sank into the sea.

When Rebus priced the Xiaomi mobile phone, he observed the pricing of the international giants, and then set the price according to their prices. Because of this, the Xiaomi mobile phone became a blockbuster. Achieved the prestige of Rebus's life.

Of course, at that time, Rebs certainly did not expect that after more than a year, his pricing was also regarded as a benchmark by the rest of the chasers, and they set prices according to his pricing. It cannot be said that this is the wonder of life and destiny.

It is rare for a person to do things alone beyond the constraints of the times, so naturally, things that look good now may become obsolete in two or three years.

This has always been a problem with business.

But this problem is the only one that can't appear on Xiao Qi.

The reason is simple. His experience has already surpassed this age. The reincarnation experience has given him seven or eight years of experience and lessons more than others. Naturally, he will plan a plan that can last at least ten years from the very beginning.

The same goes for pricing.

Since the pricing of Gangzhu Qiao and Li Jianxi proved that the mobile phones of Apple and Samsung have achieved great success, Xiao Qi has been pricing the dream pad according to their prices from the very beginning, and even the dream stars are still in Xiao Qi’s mind , its price has already been determined.

It is still the same as the dream pad, with the US price as the base price, the 16g version of dream stars is $599, and the 32g version is $688. The standard colors are only bright black and silver white. If you want to buy light gold, you have to add $20 , tender pink is to add 40 dollars.

Other countries and regions will also increase or decrease the price according to different tax rates.

As for the Huaguo market, it still sells at 20% off, and if there are any scalpers, they will come to Huaguo to shop again!

The price of dream stars is similar to that of iPhone, Xiao Qi has no intention of competing with iPhone in the high-end market, let alone lowering the price in the middle of the sale.

Because once a product engages in a price war, the halo of blessing surrounding it will disappear.

Several Samsung mobile phones sell so well, why is it considered the second child in a thousand years?

Isn't it because they followed the previous marketing method of selling mobile phones?

It was expensive at first, then it was replaced with cheaper materials, the price was lowered, and finally it was replaced again, and the price was lowered again...

This kind of behavior completely makes everyone think that Samsung's mobile phone is a top-heavy guy, depreciating too fast, and it's too cheating!

With experience of success and failure, which one do you think Xiao Qi should learn from? (To be continued..)