Chapter 1604 Perfect Solution

Seeing that things were gradually brought under control, Qin Yibin hung up a striking notice on the homepage of Xiaoyao Mall's website at 9:00 am on the 26th, a full day after the wrong price incident.

"Sony hw60 digital camera wrong price incident is caused by the management of Xiaoyao Mall is not perfect, we will treat orders strictly according to the principle of commercial transactions, all buyers will receive the goods within the agreed time, I wish you a happy shopping in Xiaoyao Mall! "

Such an explosive announcement immediately caused an earthquake-like shock in the online shopping industry.

According to background statistics, within one hour of the announcement, more than 96 million user IPs flocked to the Xiaoyao Mall page, three times the normal number of visits in the previous few hours, and the highest number of visits per unit time so far.

Xiaoyao Mall had only 68 million access IPs from 9:00 p.m. to 10:00 p.m. when it opened yesterday. This number is already the highest in the history of B2C shopping websites, far surpassing Amazon, Dangdang, etc.

The data of 68 million is not obtained for nothing.

Qin Yibin, who has worked in Lotte Online Mall for so many years, knows the power of advertising better than domestic practitioners, so he began to invest a lot of advertising in December.

It can even be said that whether it is in TV media, paper media or print media, Xiaoyao Mall even surpasses Dream Stars in its advertising efforts in Mainland China—ahem, of course, the advertising and marketing expenses are also greatly exceeded.

Under such a powerful advertising campaign, Xiaoyao Mall got 6,800 IP visits to open a store, which is enough to worry some competitors. This shows how amazing the 96 million independent IPs are.

Although in this short period of time, the sales volume of Xiaoyao Mall has not increased much. But the announcement has gone viral on the Internet and in the media.

"Xiaoyao Mall recognizes the 'wrong price gate' and sets a new benchmark for online shopping! "

"The 'Wrong Price Gate' has been perfectly solved, Xiaoyao Mall is domineering and mighty! "

"Japan's Sony company admits that this time Xiaoyao Mall will suffer huge losses if it accepts its account. Now it seems that in Xiao Qi's eyes. Money is not a problem, what matters is the image of the company! "

The TV station has directly broadcast the news since yesterday, letting more people know about the "wrong price gate" incident.

It is normal for most companies in Huaguo to shirk their responsibilities after making mistakes. Everyone watched the comments on TV and thought that Xiaoyao Mall would be no exception this time. What a hope.

This is the result of collective misleading by the experts, according to the attitude shown by Xiaoyao Mall. A normal person would think that they would break the contract, let alone these experts who think they are superior.

Because Xiaoyao Mall is Xiao Qi's company, and Xiao Qi is a talented young entrepreneur admired by the country's top management, so they dare not blatantly destroy Xiao Qi, but they can still express it in a slightly tactful manner. By the way, his own unique expert concept can help Xiao Qi lighten the firepower and prepare a sweet fire.

But. The outcome of the matter was beyond everyone's expectations.

Not only did Xiaoyao Mall not deny its account, but it actually adopted the most cost-effective and direct method-after admitting it, it will be shipped directly at the agreed time! ?

What a situation! ?

Some people really take the reputation of some company as a meal?

You, Xiao Qi, are rich. That’s right. The problem is that this is only the first time for wrong price gates. Even online shopping malls like Amazon, which focus on B2C, have experienced wrong price gates many times around the world. Can you get rid of Xiaoyao Mall?

If you compensate for the first time, then you must admit it for the second time, otherwise the image you have established before will be completely ruined.

Then the third time, the fourth time... and so on. Every time you admit so many losses, is Xiaoyao Mall here to distribute benefits, or to make money?

Do you really think that an online shopping mall is a treasure chest, no matter what you do, you will make money?

The experts with the above ideas are still outsiders, but practitioners in the industry have already started to curse: You Xiao Qi is going to die! You do this to put yourself in a positive light. And then set us up as a negative image? Is it true that if we don't admit our mistakes like you in the future, we will be considered bad people?

Did you make a mistake! Not admitting it is the default rule in the industry, okay?

Not only at home, but also abroad!

Is it really great to be rich? I think if you do this, sooner or later you will withdraw from the online shopping mall industry in despair!

it is good.

Compared with those people above, the customers who really spent money to buy things became more excited than yesterday.

Xiaoyao Mall has made such a move, and it is really a loss.

Among them, there are those who really want to take advantage of it, and there are also those who don't care about taking advantage of it, but care about the attitude of Xiaoyao Mall...

Anyway, no matter what kind of person it is, if they get the benefits of Xiaoyao Mall, then it is only natural to give a like to Xiaoyao Mall.

Some crazy fans even sent more than 100 WeChat and Weibo messages to express their happiness.

As for those buyers who have notified all their relatives and friends, that is not too much.

"Little Pearl, let's see how it goes. Xiaoyao Mall has confirmed that the order is valid, and my order will be shipped within three days!"

"Hey, everyone who said that Xiao Qi of my family would play tricks, stand up for my mother! Do you know why he is the richest man in the world, and you are just poor? This is the gap!"

"Hehe, I made a lot of money. I used my parents' and wife's ID cards to register and authenticate the users of Xiaoyao Mall. I happened to catch up with such a wave of big gifts. I bought a total of four Sony hw60s. Thank you Xiao Qi !"

"The one upstairs is too greedy, I only bought one! But I also thank Xiao Qi!"

"Yeah, Xiao Qi really isn't a trickster like those bullshit experts say, he really puts users first!"

"Don't say anything, the new batch of dream stars will be released on January 4th, I will definitely support one!"

"+1 for the one above, when we buy electronic products, the most important thing we care about is the after-sales protection? Xiao Qi dares to admit this mistake, so the after-sales service for dream stars must be good! But I don't even have any dream pads now. Bad sign! I toss it hard every day!"

"..."

Over the past 30 years of reform and opening up in Huaguo, the material civilization has definitely turned several somersaults compared to before, but in terms of doing business, it has become increasingly eager for quick success and irresponsible.

Those children's toys full of quality problems, those foods full of chemical additives, those vegetables with metal pollution... etc. are all huge problems that we will face now and in the future.

Just because there are too many unscrupulous enterprises and manufacturers, the pearls in the sand are especially precious, so that whenever such companies and manufacturers appear, people can't help but automatically maintain them, not like the previous ones. Just like last year, because of poverty and my own quality, etc., I unconsciously help bad money drive out good money.

Fairy Company is very worthy of the users of Huaguo. Many analysts have said that with the 20% discount price of dream pad and dream stars, and the 20% discount price of the app store, Fairy Company basically has a gross profit margin of only 80%. Between %-13%, how can it be compared to Apple's direct 58%?

Today's Xiaoyao Mall, a normal mistake that is not a subjective wish, can actively face it and take the initiative to take its own due responsibilities. How can this kind of company not support it?

Do we have to drive these good companies to death, and then live a life of enjoying inferior products all day long?

Of course not!

So you have to act!

Driven by the dissemination and drive of this concept, the overall number of IP visits to No. 26 Xiaoyao Mall directly exceeded 300 million, which is basically more than 80% of the people who are currently participating in online shopping.

Although these people may not be able to buy things, and many people even just came to see the announcement on this home page, it is undeniable that Xiaoyao Mall has already registered in their hearts, and the next time they need something to buy , I will remember, come and have a look.

This is the ultimate effect of advertising!

In fact, everyone has misunderstood the function of advertising. Advertising is not to ask others to buy your things. In my circle, I will think of or recommend this product unconsciously.

The advertising expenses that Xiaoyao Mall spent this time were spent on guiding the direction of the wind.

Including "don't let the good people suffer", "the most conscientious", "the most responsible"... etc. positive images, through this public relations performance, Xiaoyao Mall has been transformed from a b2c online shopping mall that has just opened to a vague It has been shaped into the best and most responsible website in the entire online shopping mall.

Not to mention that the strength is the best among all heroes, but the realm alone is higher.

And this kind of thinking concept in terms of impression, once formed, it is difficult to change, it is much more powerful than those who are rich, powerful, and novel!

Qin Yibin is very satisfied with the continuous efforts in this direction, and Xiao Qi also appreciates it.

Not only because of his means of turning the crisis into life, but also because Yu Shanshan has confirmed that it was indeed the mistake of the whole team that led to the wrong price incident, and it was not Qin Yibin's deliberate plan.

In such a short period of time when the crisis happened, Qin Yibin was able to respond to the situation so quickly. He really is a talent! (to be continued..)