Chapter 1602: The Wrong Price Gate Incident

When you encounter happy and good things, it is natural to share them with the people you love the most.

So Qiao Guo'er grabbed the dream stars that Xiao Qi sent over, and happily told Xiao Qi about it.

Putting down the phone, Xiao Qi thought about the queen sister on the other side of the phone, and his heart was burning, wishing to fly to the capital right away, and love this exquisite wife.

However, the Rongcheng headquarters is inseparable from me, whether it is the pre-sale delivery of Dream Stars or the initial opening of Xiaoyao Mall, Xiao Qi is indispensable to sit in charge in person.

In the words of the employees of the company, as long as they know that the little boss is in the company, nothing can trouble them. Xiao Qi has already proved that he is the pillar of Fairy Company with one miracle after another.

The fact that differs from Qiao Guoer's super optimism is that in the past two years, the Kiwi Cinema Line is estimated to be in a situation where operating expenses and income are offset. It will not make much money, but after 2010, it will gradually make money. As of 2013, there is basically no problem with a net profit of 3 billion a year, which is enough for Xiao Qi and the children of the queen sister to spend.

If things go on like this, it's not just a matter of money, she controls the most important movie theaters in Huaguo and even the world, and also has great influence on movie companies and the entertainment industry. There are huge benefits to making movies and TV that you want to make.

People live in this world, don't they pay attention to being relaxed, happy and at ease?

Xiao Qi is undoubtedly very willing to plan to make his beloved wife happy doing what he likes to do.

"Little boss, something happened!"

It was Qin Yibin, the CEO of Xiaoyao Mall, who called to spoil Xiao Qi's good mood.

Xiao Qi heard "something happened", but did not hear Qin Yibin's panicked voice, on the contrary Qin Yibin's voice was still very calm.

So Xiao Qi said directly: "Say the key point."

"Yes!" Qin Yibin couldn't hear Xiao Qi's tone. I can only be honest: "Didn't we set a batch of special products every 3 hours? One hour ago, after the new round started, our sony hw60 series digital cameras released 100,000 units , but due to the negligence of the staff, the original price was 1999 yuan. As a result, one less entry was entered, and the price became 199 yuan. After we found out, 100,000 sony hw60s had been snapped up.”

Wrong price door! ?

After hearing this, Xiao Qi's first reaction was the various incidents of wrong prices that appeared from time to time in the online shopping in his previous life.

I don’t know how many disputes have arisen between consumers and major shopping websites around the wrong input price, but most of the time, shopping websites win with their strong positions, and weak consumers have nothing to do.

For example, in December 2009, Joyo Amazon's "25 yuan book" event. There are more than 500 kinds of book collections, series, etc., with a value ranging from a few hundred yuan to several thousand yuan, and they are marked for sale at only 25 yuan at the same time. As a result, users are naturally panic buying.

But the next day, Amazon directly deleted almost all such related book lists in batches without any notice to users, explaining that it was a serious "internal IT system failure, not real promotional information".

Less than a month has passed. In January 2010, it was Amazon Excellence again. The 559 320g hard drive was priced at 118 yuan, and netizens rushed to buy it again.

This time, Joyo Amazon didn't even bother to think of an excuse, and canceled the order directly for a "price error".

There are still many such oolong incidents in Joyo Amazon, but they have always been irresponsible, and I am afraid it is one of the important reasons why many netizens do not like shopping with them.

Naturally, it is not just Amazon, Dangdang has also done such a thing. The "1 yuan Adidas shoes" and "0.1 yuan men's facial cleanser" incidents also caused their reputation to plummet.

There is also a Tmall flagship store of Mobile Communications in a certain place, which listed the wrong price of Redmi mobile phone at 899, and after it was sold out, it said, "A good person lives a happy life." I just want the netizens who bought it to refund, but everyone complains, when my traffic exceeds the standard and my phone bill is so expensive, why didn’t you expect a good person to be happy all his life?

Of course, it’s not just about escaping responsibility. For example, Jingxi’s “kitchen knife” and “tablet computer” misprice incidents directly admitted that it was a system or manual error, but they were willing to bear the loss and deliver the goods according to the agreement. , which makes users feel very comfortable. This kind of responsible attitude is what everyone likes.

The most famous one is that in April 2004, IBM held a "May 1 Special Sale" event on its Huaguo official website. As a result, the price of 1,500 yuan for a Combo laptop DVD drive was wrongly marked as The result is that hundreds of thousands of orders flock in, making IBM want to cry without tears.

At noon, the special sale page couldn’t be opened. At that time, everyone called IBM’s customer service, and the customer service clearly said that “it is impossible to deliver the CD-ROM for 1 yuan”.

But to my surprise, after a few days, IBM issued an official statement, directly accepting the account and directly shipping the goods. This made everyone's favorability for the blue giant suddenly increase. Since then, IBM's good reputation in China It spread, and I don't know how many people were influenced to buy their products.

Although huge losses are inevitable, from the perspective of corporate marketing, IBM has already made a lot of money.

100,000 units of Sony HW60, if the listed price is 199, it is only one-tenth of the normal price, which is definitely a huge loss.

But if you follow the example of those shopping websites because of huge losses, and don't admit your debts, it will definitely be an immeasurable credit loss for Xiaoyao Mall, which has just opened.

Why Li Chaoren is so respected and prestige is so high, isn't it because he means what he says, and if he spits on the ground, he is nailed to the ground?

Xiao Qi naturally wants to become a person like Li Chaoren, no matter how much wealth he has, it is just a pursuit of value in life.

Thoughts flashed by.

The young man who had already made up his mind asked calmly, "Then what are you going to do about it?"

Qin Yibin hesitated for a moment, and said: "I have two solutions. The first one is to issue an apology letter on the grounds of 'system error', cancel the order, and give them a red envelope of 50 yuan each as compensation. The second The first solution is... to ship as usual!"

"Why do you have the second thought?" Xiao Qi asked.

"Because of a commercial online shopping platform, the most important thing is reputation. Only when users trust you, will they buy things from you. And this kind of reputation does not only refer to product quality, but also the commitment to consumers. , is also an important part." Qin Yibin talked eloquently: "Since the goods for sale have been put up for sale and consumers have paid, it means that a sales agreement has been reached. If we use the strong position of the website to forcibly cancel the I think this order will have an immeasurable and bad impact on our Xiaoyao Mall, and its loss far exceeds the more than 100 million we lost this time.

I am inclined to the second approach. After all, our Xiaoyao Mall has just started, and it is time to make a name for yourself. Now this mistake seems to be a big loss, but if we deal with it well, wouldn't it be a free positive advertisement? Good word of mouth has spread, which can increase the stickiness of users, which is a great success! "

Xiao Qi laughed when he heard that, "If that's the case, then do as you say!"

"Uh!"

Qin Yibin originally thought that even if Xiao Qi finally accepted his opinion, he would have to think about it before making a decision, but he didn't expect Xiao Qi to agree so simply.

There was silence on the phone for a long time before Qin Yibin's suppressed excited voice came: "Okay, I got it, little boss! I will deal with it! But I still have an idea, I don't know if I should say it or not. "

"Why so much nonsense? Just say what you want!" Xiao Qi shook his head, this person who came back from Japan is too cautious, if he hesitates so much in the process of work, it is not good for making a decision.

"I think, although we have decided to admit it. But we have lost so much, there must be something in return?" Qin Yibin said cautiously, "I think we can conduct a media promotion to let more people know the integrity of our Xiaoyao Mall. Keep your promise and let more people understand and support us!"

Xiao Qi frowned, why did this tone sound like he was deliberately hyping it up?

But what Qin Yibin said is true, I have lost so much, why shouldn't I be allowed to shout a few words?

But……

"Boss Qin." The young man said flatly, "You did this?"

"What's the matter?" Qin Yibin asked subconsciously, and immediately understood, his face was pale with fright, "I'm wronged, little boss! I slept in the company for 3 hours yesterday, and they only put it away half an hour ago. I woke up and told about the accident! I was also adapting to local conditions, thinking about how to minimize the loss! It’s really not my instigation! You can ask the people involved! They receive your salary, categorically I dare not lie to you!"

Since Xiao Qi asked the question suddenly, Qin Yibin also answered subconsciously. This tone and shock did not seem to be feigned.

Xiao Qi also wanted to ask Yu Shanshan to inquire after the incident, but now he can't pursue it.

"Well, it's best not to let me know that you planned it, and do the work first!" The boy said a few words before hanging up the phone.

On the other side of the phone, Qin Yibin's face was in pain, I am so wronged, is it not good to be too adaptable? ? (to be continued..)