Chapter 1603 Gradually Feeling Cold

A company with poor adaptability will turn a good thing into a bad thing through clumsy actions.

A company with good resilience can turn a bad thing into a positive good thing through its own positive efforts.

On the morning of Christmas on the 25th, the "sony hw60 wrong price door" incident in Xiaoyao Mall quickly became the focus of the Internet and the media.

A total of 100,000 Sony hw60 digital cameras, originally priced at 1999 yuan, were mislabeled as an ultra-low price of 199 yuan with a 10% discount, and they were sold directly at the hourly special sale in Xiaoyao Mall! !

And because this time period is 9 o'clock in the morning, many white-collar workers and young people have habitually turned on their computers and started browsing things they are interested in, so there are particularly many visit IPs to Xiaoyao Mall during this time period.

Buying a Sony digital camera for 199 yuan is a joke to many people. It is impossible at all. Second-hand recycled and refurbished cameras cannot be sold at such a low price! Unless Xiaoyao Mall sells fakes, but how can Xiaoyao Mall sell fakes?

Believe it or not, many people tentatively placed an order directly. After finding that the order had been confirmed and the payment was successful, they immediately spread the news through Q.Q, Weibo, WeChat and other news channels. .

There are not as many online shoppers in Huaguo as there were in 2013, but thanks to Mr. Thomas Yun, his Taobao.com has been developed through several years of hard work, and at least it has more than 100 million users.

With such a huge online shopping population base, and in this situation of word of mouth, the 100,000 Sony hw60 digital cameras were all sold out within 20 minutes—this is still a purchase limit per person and per account On the basis of one, otherwise it will not be a problem to get it done in minutes.

Wait until the background staff finds that the data is abnormal. When the problem was discovered, the Sony hw60 had already been sold out, and the payment had already been credited to the company's account. There was no way to recover the cancellation order.

With the progress of reporting, discussion and other procedures, the Xiaoyao Mall has not panicked yet, but the netizens who have successfully paid for the order over there have become inexplicably impatient. After all, they all know that this kind of abnormal transaction, which is obviously exploiting loopholes, is likely to be canceled by Xiaoyao Mall, and they do not approve of it.

Under such a mood of worrying about gains and losses, people who use Weibo circle and Weixin Moments, relying on advanced and timely communication methods, subconsciously began to discuss.

"You said, this Xiaoyao Mall should accept the account? Should it? They set the price, and they also set the regulations. Since we can officially buy it, it proves that the sales contract is established!"

"I don't think so. I checked the official website just now. The Sony hw60 page has been cancelled. I can't find the Sony hw60 model we bought before. There are only traces on the purchase record... Well, I'm going to take a photo and save it first , if they cheat. This is my evidence!"

"Tch, I don't know what you are worried about? Who is the owner of Xiaoyao Mall? It's Xiao Qi! They dare to sell dream pads and dream stars at 80% of the US benchmark price. The accumulated losses are at least 10 to 20 billion? This mere 100-200 million, what is it to him? How can he love money so much? Xiao Qi is not the one who loves money!"

"That's not certain! dream pad and dream stars belong to the smart electronics industry. Xiao Qi had to make this move in order to quickly compete for Huaguo's market share. Now it's different. Xiaoyao Mall is a shopping website. This obvious The act of misquoting the price. Canceling the order and getting your money back is nothing more than normal."

"It seems to be quite reasonable. After all, Xiao Qi is not managing Xiaoyao Mall, but his subordinates! Maybe Xiao Qi doesn't even know about such a small matter."

"Hehe. This reminds me of IBM's famous 'One Dollar Sale' incident. Whether Fairy Company is a responsible company or Xiao Qi is a pure man depends on how they handle it! Just wait and see how things develop!"

"Damn! Everyone, hurry up and watch the news. The TV stations have broadcast it. They are interviewing the CEO of Xiaoyao Mall, Qin Yibin, and they are talking about the Sony hw60 price-wrong incident!"

...

At noon, Qin Yibin was interviewed by reporters with a haggard and serious face in the TV cameras of various David TVs.

"Yes! This time it was the staff's mistake! They have been fighting all night, so they didn't do their best when inputting and reviewing! The price of 1999 was marked as 199. This simple mistake is It caused a huge loss of more than 100 million yuan! Now we are having a meeting to see how to deal with this matter. ...Which way of handling will we choose? Sorry, no comment now! ...Yes! We will definitely take the buyer's mood into consideration , but please also consider our feelings, after all, this time is a mistake, not the price we deliberately want to sell this gimmick!... The final solution, we will give it later, please believe, we Xiaoyao Mall Not that kind of unscrupulous businessman!"

The camera zoomed back to the studio, and many guests expressed their views on this one after another.

Qin Yibin didn't say how he would deal with it, but this attitude is usually a hint.

Generally speaking, everyone thinks that it is very unlikely that Xiaoyao Company will completely deny its account.

Because this company is owned by Xiao Qi, Xiao Qi doesn't care about losing hundreds of millions or billions, because he has spent more than 300 billion yuan conservatively in the layout of the entire Xiaoyao series.

Xiao Qi spent so much, so naturally he had a big conspiracy, maybe he aimed at Amazon, trying to make himself the number one in Huaguo—the struggle between Taobao.com and eBay back then, but we Huaguo people were weak Sheng Qiang, now Xiao Qi, a genius, has more capital and ability than Amazon, there is no reason why he can't beat them!

So, if it is just because of more than 100 million things, there will be an uproar, and the reputation of Xiaoyao Mall, which has just opened for less than a day, will be stigmatized, and Xiao Qi's entire layout will be frustrated, then it is really not worth the candle .

However, although it is believed that the possibility of not accepting the account is very small, it is very rare to think that Xiaoyao Mall will deliver the goods according to the order.

The reason is also very simple. This time it was obviously an operational error, not a real preferential price, so Xiaoyao Mall has sufficient reasons to explain the problem. Even if it goes to court, the consumer will not win.

What's more, the cost, time and energy spent in defending rights are beyond the reach of ordinary netizens.

Doing online business, if there is no fault, it is simply a big joke.

If Xiaoyao Mall dared to admit it this time, what about the second and third time?

This time it was only a loss of 100 to 200 million. What if you encounter a loss of 3.5 billion, 7.8 billion for large household appliances?

What should we do then?

The first confession, and then subsequent denial, will definitely have a worse impact than your first denial! People will feel more cheated!

Therefore, the most likely thing is that "Xiaoyao Mall will not deliver goods, but will sell Sony hw60 to these 100,000 users at a discounted price of 30% or 20% like Dell." View.

Listening to the sworn comments of these experts, almost none of them considered for the 100,000 netizens from the perspective of consumers, and I don't know how many people's hearts are cold.

"Xiao Qi is rich and powerful, we are just ordinary people, we can only obey his rules!"

"Have you seen the public relations effect of Fairy Company? Still want to take away the digital camera at a super low price, dreaming!"

"Hey! Although I didn't snap it up, I still feel that it's not good."

"..."

Comments came one after another. Throughout the day on the 25th, the total number of Weibo and WeChat messages about the "Xiaoyao Mall Wrong Price Gate" incident exceeded 50 million, and there were even quite a few reports abroad. .

Don't think that foreign businessmen are so honest. They also have different ways of dealing with this kind of wrong price.

It's just that they are targeting a certain small retail product, or a batch, and the situation is not so serious at all, and naturally the repercussions are not big.

In fact, among the b2c online shopping malls, Xiaoyao Mall is not the first company to make this kind of mistake, but it is definitely the company that has attracted the most attention-no way, your boss is Xiao Qi, so you will be subject to more and more serious mistakes. Great public opinion pressure!

However, even though there was such an uproar, the opening ceremony of Xiaoyao Mall was not affected in any way.

With the advantages of low price and good quality, the 24-hour sales of Xiaoyao Mall exceeded RMB 1.2 billion, setting an astonishing new high for Huaguo B2C shopping website!

The major news media that received money naturally fully reported this phenomenon, especially the Internet media, which spared no effort to bombard the nerves of netizens—after all, only these online people are the real main buyers. Advertisement also needs to identify and target a good user group!

The bombardment of a large number of advertisements, as well as word-of-mouth publicity, caused more people to flock to Xiaoyao Mall to snap up goods, and gradually overwhelmed the impact of the "wrong price gate" incident.

After all, many people think that only those 100,000 users will be affected, and I don’t care how they treat you if I want to snap up the products I like, as long as I don’t suffer!

Even the 100,000 people who bought the Sony hw60, after calling the customer service hotline again and again without getting a reply, gradually gave up hope in their hearts, and only wanted to give some compensation, which is already good. (to be continued..)

ps:  My mother-in-law's kidney stone is troublesome, and I have been busy these two days. It seems that it is really necessary for everyone to drink more water on weekdays, especially in summer, warm boiled water and light tea leaves are the best drinks.