Chapter 1601 Box Office and Theaters
Since Western culture has influenced Eastern culture, Christmas Eve has always been a happy day for lovers.
It's as if thousands of years ago, when Westerners came to the East, they would be envious when they saw the flood of people during Chinese New Year, Lantern Festival and other festivals. The strong cultural output will always affect many, many people. matter.
Of course, a big reason why these various Western festivals in China actually thrive is that these merchants want to stir up these festivals in order to make a lot of money.
It’s not the most exaggerated now. After 2012, basically all festivals will come, such as Women’s Day, Mother’s Day, Father’s Day, Valentine’s Day, White Day, Chinese Valentine’s Day... Anyway, there are endless festivals and flowers. Not enough money, and a wallet that can't bulge.
Among all these festivals, Christmas and New Year's Day are very large continuous consumption peak seasons.
Usually on Christmas Eve, young couples will get off work early, have a big dinner together, watch a good movie, and finally go home hand in hand.
Therefore, the holiday period from Christmas Eve to New Year's Day is the best time for major film companies to strive for a good box office, and all theaters are also very picky during this period, and there is no human preference to talk about.
Your movie is not good, I'm sorry, you can't show it during this period, don't delay me from making money.
No matter how good the relationship is, no matter how big the company is, it is not as important as RMB!
Baoyu Group helped Kiwi Film and Television Co.'s annual blockbuster "If You Are the One 2" received good support from theaters just in time for Christmas. In the first three days, the overall film schedule in theaters across the country exceeded 60%.
In the whole world, 60% is already a very, very high proportion of films, except for some film masters such as Lao Mouzi and Feng Baoya a few years ago. Except for the films of the previous special era, very few people can achieve this ratio, even in the off-season, and after a few years, this film schedule data will directly become a myth!
This is because of the face of Baoyu Group, the money-absorbing signboard of "If You Are the One", and the full support of Kiwi Cinemas. The combination of the three factors can lead to such an astonishing number of filming sessions.
Since the opening of the market, the film market has gradually changed, and will become more mature in the next few years, and will be closer to the European and American markets. The box office of 7.8 billion or more than 1 billion has appeared frequently, and it has achieved a real let the market speak. The business is brilliant.
The reason lies in the independent choice of the audience and the improvement of the audience's own quality. As well as changes in thinking about their own life and behavior... To put it bluntly, they now prefer to decide things according to their own preferences. They don't like preaching, authority, etc., as long as they like it.
From the initial high school movies, to school groups watching, and then to the rapid expansion of theaters, but because people’s consumption awareness has not kept up, theaters have sadly launched 5 yuan a movie to attract people to watch. Huaguo's film industry can be said to have a history of blood and tears, and the experience of that period was almost unsustainable. It's something that everyone doesn't want to mention.
In Huaguo, the economic development is getting better and better. In fact, there is an inflation coefficient in all aspects of salary. Gradually, 30, 40, and 50 movie tickets will not occupy a quarter, a fifth, or a tenth of the salary. People have a greater pursuit of better sensory enjoyment, and the box office of movies is increasing.
Movie theaters are becoming more and more standardized, and various supervision measures are becoming more and more stringent. It also caused the box office to be more transparent, so that there was no market for private copying and stealing of the box office.
Because everyone knows that only by doing things according to the rules can we achieve long-term development. Otherwise, it will be a vicious cycle again. It is very possible to earn a little more money, but lose the watermelon and pick up the sesame seeds in the end, destroying the newly emerging box office market in the mainland.
The increase in the box office of movies has naturally led to the prosperity of a large number of production companies. According to an incomplete statistics, the number of film companies in the past two years alone has suddenly increased by hundreds. It appeared like mushrooms after rain, showing a substantial growth.
But now the audience's appetite has been spoiled. It's not that if you make a lot of noise, publicize it, and brag a lot, it will attract countless people to contribute to the box office.
The audience is very smart now, and others can't influence it by themselves, so can't they make decisions on their own pockets? Your movie is not good, can I still complain to my relatives, friends and colleagues?
As a result, good movies became more and more popular, and bad movies lost all their money. In this virtuous cycle, Huaguo's movie market also entered a virtuous cycle, and finally there were only a few movies that broke 1 billion.
During the years of rapid development of the Huaguo film market, theater companies have taken up a large part of the right to speak. They strictly follow the box office as the standard. Xiahua is really a major contributor to the prosperity of the film market.
Of course, because of the prosperity of the overall film market, coupled with the super gold-absorbing ability of Hollywood blockbusters, theaters have also made a lot of money, becoming a veritable cornucopia.
Wanda Group was able to counterattack the American market, acquired the second largest theater chain in the United States, AMC, and merged with its own Wanda Cinemas to become the world's largest theater chain group, which shows how confident they are in making money in the mainland market.
Wanda Group has only gradually started to exert its strength in the past few years. With Wanda Commercial Plaza as the leading pillar, it will be opened all over the country to create the myth of Wang's richest man.
In this life, Wang's richest man no longer has this title, and even the world's number one theater chain cannot be Wanda Cinemas, only Kiwi Cinemas.
After the establishment of the project in August, the American Boren Consulting Company, the American theater elites dug by Xiao Qi, the senior people of Baoyu Group, etc., after a simple break-in, starting from September, they were divided into 5 teams and went to all parts of the country. After two and a half months of hard work together, we finally bought 87 suitable places in 23 major first- and second-tier cities across the country to open movie theaters.
Then, within a month, without sparing money and manpower, they built a total of 808 screens, accounting for 22% of the total number of screens - the total number of screens in Huaguo before was only 3,658!
To open a theater chain, it is naturally impossible to build all of them together. Usually, the main cities and venues are first occupied, and then slowly develop while operating. The behavior of building and opening all together is purely an act without market awareness. .
The 808 screens are only the first stage, and more theaters will be built in the future, expanding and enriching the entire Kiwi Cinema line.
But even so, the Kiwi Cinema, which is scheduled to open on December 24, has shocked everyone in the industry.
Many people wondered how Qiao Guoer, who was a newcomer a year ago, could open a film company in such a short period of time and now open a movie theater chain. Can so many movie screens be able to bear it? Is this the rhythm to dominate the film industry? Who is supporting her behind?
However, ordinary people don't know, and everyone who should know knows who the man behind Qiao Guoer is.
Once Xiao Qi's identity is known, then everything is taken for granted.
For a while, I don't know how many first- and second-tier female stars were envious and were going crazy, and they all felt that if they were the ones who got close to Xiao Qi, then so much wealth would be theirs!
But no matter who it is, they will not openly say such words of envy, jealousy and hatred. How much energy Xiao Qi has has long been spread in the entertainment circle.
Leave this aside.
Back to the top of "If You Are the One 2".
60% of the film schedule is already a prerequisite for success, not to mention that "If You Are the One 2" has the super popularity of the first film, and it also has a small and fresh atmosphere of love, which is most suitable for couples to watch relaxedly and cheerfully during Christmas... All kinds of factors, it is doomed that the box office of "If You Are the One 2" will definitely hit a new high.
After all, Qiao Guoer is a woman who was able to open a chain of Chinese restaurants in the United States in her previous life. Although she is still very immature in business, she has recently fulfilled her role as a boss. In addition to caring about "If You Are the One 2", I am also concerned about the seating capacity of the newly opened Kiwi Cinema Line.
Movie theaters seem so simple at first glance, that is, I just play the movie when it comes, but in fact, there are many ways in it, and it is very complicated.
Take the simplest job as an example.
Naturally, it is impossible for a movie theater to show only one movie on the same day, even if it is the production of its own company.
Therefore, throughout the Christmas and New Year holidays, Kiwi Cinemas arranged for a total of 8 movies to be played, and then determined the specific times depending on their effects.
"If You Are the One 2", which took Feng Baoya, Uncle Ge, Qiao Guoer and others a lot of hard work, did not disappoint everyone. As soon as the statistical revision data was released on the morning of the 25th, it immediately set a new record with a super high box office of 76 million. Single-day box office record held by "If You Are the One"!
In this cold winter, "If You Are the One 2" uses the hot summer shown in the movie to bring out a hot wave!
What made Qiao Guoer even more happy was that the average attendance rate of Kiwi Cinemas reached 50% yesterday, and the attendance rate during prime time was as high as 80%. Although this is the norm during the peak season, it is enough to make her, the proprietress, earn money! (to be continued..)