1514 Box Office Potential
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From Venice to Toronto to New York, "Gravity" has been advancing all the way. When the film was officially released in full, people had already expected the coming of the praise frenzy, at least for the professional media part, there should not be too many surprises; but When it really happened, the wave of praise from the mass media, veteran moviegoers, and ordinary audiences still exceeded expectations.
The media comprehensive review, 99 points, has undoubtedly created history.
On the Rotten Tomatoes Freshness Index, 328 mass media participated in the score, the freshness reached 97%, and the final average score was 9.3; horizontal comparison, the freshness of "Avatar" was 80% Third, the average score is 7.5. The lead of "Gravity" is omnidirectional.
From professional media to mass media, sweeping all the way!
Imdb's senior audience rating, after the website officially opened for scoring, the audience who watched the movie early in the previous three film festivals and the premiere scored the first time, and the number of ratings quickly exceeded 10,000, and then the website detected it. There are nearly 2,000 netizens who maliciously scored a low score of one point. After clearing this part of the score, there are more than 8,000 scores for the time being, and the score is currently fixed at 8.5.
At present, the score of "Avatar" is 7.8 points, and it has not been able to rank among the 250 best works, while "Gravity" has not been able to enter the list for the time being because the number of scores did not meet the standard. But if you look at the score of 8.5, this score can be among the top 50 of the two hundred and fifty best works, which cannot be compared with "Batman: The Dark Knight" and "Inception", but it has reached "Avengers". The heights of the premiere of "The League".
Obviously, it is mainly Don Quixotes and film festival enthusiasts who are scoring the scores. The scores are somewhat inflated, and they are bound to fall back later, but it is undeniable that the first wave of comments on "Gravity" is still It's amazing, it's the first time this year has started like this.
In addition, the popcorn index on Rotten Tomatoes, "Gravity" temporarily reached 90%; in terms of the theater score, it rushed to "a" in one go, and both data lost to "Avengers", But basically the same "Avatar" - the popcorn index is slightly higher.
For commercial movies, if the popcorn index exceeds 80%, you can basically feel at ease; while the cinema score expects "a" or "a-", if it can reach "a+", it is naturally perfect. But there are only a handful of works that can achieve such a result every year, even if it is just "a", it is already a rare achievement.
From senior movie fans to ordinary audiences, the whole line is popular!
Such enthusiastic viewing feedback easily surpassed this year's "Iron Man 3" in the summer season and became the best hit of the year; compared with other highly anticipated but extremely bad and disappointing summer works. Said, "Gravity" seems to be the best choice for summer viewing, so why didn't Warner Bros. put this work in the summer slot?
This is a question worth studying slowly.
Getting back to the topic of "Gravity", everything from the history-making premiere to the swept-back reviews all point to a box-office bomb.
"Renly Hall did it again!"
Here's an editorial from The New York Times, written by Bradley Adams, that mentions all of Renly's work so far, culminating in this year's "Drunk Town Ballad" and "Gravity" , the former won numerous accolades in Cannes, and the latter led the awards season, which once again proved the law of "Lendry's production, excellent work guaranteed".
It seems that before the official shooting of each of Renly's works, people are wondering: Will this time's work become the Waterloo of Renly?
At the end of last year, "Transcendence" suffered from the disparity in word of mouth, and the box office performance could only be regarded as quite satisfactory, far less sharp than the shock brought by other previous works, which was also considered by many people as a "failure"—— A failure for Renly, who has created countless miracles, but unexpectedly, "detachment" completed the go-ahead in the sprint stage of the academy's public relations, and won the best actor nomination for Renly for the third consecutive year.
This year, the two works "Drunken Country Ballad" and "Gravity" have swept away the haze and stood in front of the public with absolute strength and domineering attitude, once again proving their unique vision for film selection, continuing the consistent "" Invincible Myth", not to mention the box office performance, now that the word-of-mouth is out, Renly has already won.
Bradley said at the end of the article, "It's time to start looking forward to 'Boom Drummer'; besides, those works that are rumored in the industry, are they picking Renly or Renly picking them? Maybe , we should change a perspective to re-examine."
From full-score reviews to feature reports, the New York Times has added a flame to the "gravity" discussion boom, and expectations are breaking through the sky step by step. All of them are indicating that the big explosion at the box office is already on the way.
The only worry now is: Does the box office potential of the fall season really exist? Is it true that the "gravity" that has created countless miracles can't overcome the laws of the market, just like a mud cow entering the sea, just drowned in the desolate autumn file? There are many works with rave reviews but mediocre box office. Will "Gravity" become another "Superman Returns"?
In 2006, "Superman Returns", which Warner Bros. made a lot of money, landed in the summer archives, with a comprehensive media review of 72 points, a freshness rating of 75% on Rotten Tomatoes, and a mass media score of 7 points.
Although it can't be said to be a booming word of mouth, for popcorn movies, it is already above the standard.
As a result, the work cost Warner Bros. more than $150 million in losses.
So, can the box office potential of "Gravity" be fully released in the fall? Or, does "Gravity" have the box office potential that everyone expects?
On Friday, October 4th, "Gravity" officially held its full release; on the same day, there was another blockbuster work, "Reversal Ace".
When it comes to "reversal ace", you have to mention Ben Affleck.
At the beginning of this year, the counter-attack of "Escape from Tehran" at the Oscars aroused countless topics of focus. Affleck, whose acting career has been at a low point for many years, has completed the feat of turning a salted fish over in one fell swoop. All kinds of invitations In this way, after untold hardships, he returned to the table.
On the one hand, Affleck is starting to prepare his next directorial work; on the other hand, the actor's career has also reopened. After Kevin Tsujihara took over the seat of Warner Bros. CEO, there were even rumors in the industry that he hoped Affleck can play Batman, this is the olive branch Kevin extended to Affleck——
As we all know, without Jeff Robinoff, there would be no Ben Affleck. Affleck's three directorial works so far all have a direct relationship with Robinoff, and even Robinoff used his career as a guarantee to open the way for Affleck. But now that Warner Bros. has changed, Affleck has to make his own choices.
Of course, Kevin chose Affleck, obviously not only because of Robinoff, but also a very important part of the reason is that he thinks Affleck is the best candidate for Batman. Much more reliable than what Barry Mayer had in mind for Renly.
However, the rumors are still rumors for the time being, and there is nothing in the industry that can prove it, let alone implement it.
Returning to the project of "Ace Reversal", this work features "Boston Gang" members of Ben Affleck and Matt Damon - brain-koppelman (brain-koppelman), David Levi En (david-levien) collaborative works.
Brian and David are screenwriters, actors, producers and directors, but their main work is screenwriting. They have collaborated with Affleck and Matt on works such as "The King of Gambling" and "Thirteen Arhats". It can be said to be a screenwriter partner with mediocre abilities, but with the help of the "Boston Gang", they can always find projects, and the same is true for "Reversal Ace".
The movie is inspired by the classic poker movie "Blackjack," which tells a con story about Texas Hold'em. Unfortunately, the script project did not get much attention. In the end, it was still relying on Affleck's matchmaking. Twentieth Century Fox was willing to invest 30 million US dollars and built the entire crew.
The director chose Brad-Furman, who had only filmed "Lincoln Lawyer" the year before, his second time as director; but the cast relied on Affleck's Name, to find Justin - Timberlake, Gemma - Arterton (gemma-arterton) and Anthony - Mackie (anthony-mackie) to join.
To put it simply, this is a work in which 20th Century Fox has a good relationship with Affleck, mainly to let Affleck be handsome and enjoy the aura of an actor again.
However, 20th Century Fox still worked very hard in the early publicity, and allocated a lot of resources. Although the investment cost was only 30 million US dollars, there were 3,110 theaters. It can be said that it is similar to "Gravity". In the same order of magnitude; moreover, the film company has arranged a lot of itineraries in terms of publicity, especially when Justin Timberlake is also the leading actor, they really rubbed off a lot of Renly's hot spots.
It's a pity that the movie's reputation has completely hit the street.
The media comprehensive review scored 36 points, the Rotten Tomatoes fresh index was only 8%, and the mass media scored 4 points. It was completely occupied. Affleck was once again scolded with blood. Almost everyone believed that he should stick to the director's style. work and give up the challenge of being an actor because he really is a really bad actor
However, even under such a situation, no one can predict the box office of the premiere of "Reversal Ace". After all, at the Oscars this year, he definitely made a splash and returned to the peak of the discussion focus.
More importantly, "Reversal Ace" and "Gravity" are two completely different movie types, so how will the box office market choose? Although no one cared about the showdown at all, the showdown was inevitable!
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