1528 Soaring Into the Sky

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There are less than two weeks before the annual Halloween, and horror movies have started to be launched one after another, but these low-cost thriller horror movies have not been able to shake the dominance of "Gravity" in October, which also means that The film takes another solid step toward making history to a whole new level.

In the third week of October, a full three films were released on a large scale in more than 1,500 theaters.

The first is the official premiere of a new remake of the 1976 classic horror film "Carrie the Witch", featuring Chole-grace-moretz ) with Julianne Moore starring, investing 30 million US dollars.

Followed by the first wave of Disney's impact on the awards season this season, "WikiLeaks", Benedict Cumberbatch and the just-received Daniel Bruch in "Fast Wind/Flow" co-starred , focusing on Julian-Paul-Assange, the founder of WikiLeaks.

Finally, there is the action blockbuster "Escape Plan". Although the investment cost of the film is only 50 million, the appeal of Sylvester Stallone and Arnold Schwarzenegger cannot be underestimated. The summer season is because Lionsgate hopes to make a breakthrough in the off-season.

It is a pity that the word-of-mouth of the three works are all on the street, and they are the kind that are terrible.

Even the freshness index of "WikiLeaks" on the Rotten Tomatoes website, which hit the awards season, was only 37%. Under the expectations of many people, it was scolded bloody; The Fifty-Five Freshness Index is more outstanding, but it doesn't help. All the three works have failed to pass the score, and the major film critics are wailing.

The opening weekend box office of "Carrie the Witch" was 16 million, the opening weekend of "Escape the Shell" was 9.8 million, and the opening weekend of "WikiLeaks" was only 1.6 million.

Among them, the investment cost of "WikiLeaks" is 28 million. It was considered to be one of the most important works of this year's awards season in the preparation stage. Benedict is also likely to hit the Oscar nomination, but now he has encountered After a devastating blow, everything from word of mouth to box office was red, like blood dripping.

The box office data of the three works are all superimposed, still unable to shake the box office champion status of "Gravity"! They have not even been able to launch an effective impact, and the entire market is still firmly maintained by "gravity", so the entire North American market has collectively witnessed the film's persistent and rising feat!

Thirty-eight percent!

The weekend box office drop of "Gravity" in the third week is only 38%, which is slightly lower than "Spider-Man"'s 36% in the same period, and slightly lower than "Shrek 2" in the same period. In addition, you can also compare horizontally with 43% of the same period data of "Batman: The Dark Knight".

Such numbers are horrific enough, but that's not all.

The premise is that the box office performance of "Gravity" in the first week and the second week is even better. Now, under the cover of the strong firepower of the sky-defying box office decline in the third week, it is approaching the historical record step by step.

In the third week of its release, "Gravity" took 60 million box office data on the weekend. In the whole history, it was second only to "Avatar"'s 68.5 million in the same period, temporarily ranking second. Previously, the box office was the eighth in the first week, the second in the second week, and the second in the third week. It can be clearly seen that the counter-attack box office curve of "Gravity" continues to rise.

So what exactly does this mean?

Is "Gravity" really going to hit $700 million historically in North America?

Just imagining it in my mind, all the news media began to get excited. No one could have predicted that "Avatar" could reach such a height at the beginning. It can even be said to be surprising. Why is "gravity" now? Why not? After all, the movie now has everything it takes to make history.

At this moment, people are amazed with hindsight. Last year's "Edge of Tomorrow" achieved a good result of 550 million in North America, which has proved Renly's strong market appeal. This year, Renly is the only leader. "Gravity" will further impact North America with 600 million or even 700 million. Why not?

There is no doubt about it now. Through two starring commercial films, Renly has proved his unique market appeal. He has already begun to surpass Robert Downey Jr., showing the attitude of the first person in North America. Hollywood Seems like things are finally starting to change?

In the third week of October, with a weekend box office of 60 million US dollars, "Gravity" completed a strong three-peat in the fall without any suspense, and pushed its cumulative box office for three weeks in one go. 390 million, and now it is only one step away from 400 million. Now it is almost certain that the level of 500 million in North America can be determined. As for whether to climb higher box office figures, the next few weeks are absolutely critical.

Behind "Gravity", "Captain Phillips" is the runner-up, and has already won a box office of 52 million in two weeks of release, which is basically the same as the investment cost value, which also means that the award for this film The strategic choice of the season is correct, the box office and awards can be held together with both hands, and Sony Columbia Pictures has achieved results.

Then, "Witch Carrie", "Delicious Food 2",

"Prisoner" ranked third to fifth, respectively.

In the following week, the North American market is still accumulating power, but the Halloween craze can already be felt faintly. The two works "Stupid Funny Show 4" and "Black Gold Murder" have premiered on a large scale in more than 3,000 theaters.

"Stupid Funny Show 4" is a typical derivative of a spoof show. It is a prank where someone is doing a scam on the street. For example, someone suddenly cut off his right hand. The reaction, which in turn created laughs for the audience, is now filmed as a movie. Without too many stories, it is actually a comedy work of pseudo-documentary.

But the series can come to the fourth part, which shows its popularity. In 2010, "Stupid Funny Show 3D" earned 50 million at the opening weekend, which was the runner-up in the box office of the autumn premiere; the final cumulative box office reached 117 million, and the production cost was 117 million. Only a mere 20 million.

"Black Gold Murder" is the highlight of the week. Ridley Scott, the director of "Alien", "Gladiator", "Black Hawk Down" and "Blade Runner", directed it, although the investment cost is only two Fifteen million, but it is a collection of stars - including Michael - Fassbender, Brad - Pitt, Javier - Bardem, Penelope - Cruz, Cameron - Diaz and other top actors.

The screenplay is adapted from Cormac-Mccarthy, the Pulitzer Prize winner is one of the most popular targets for film adaptations, the most famous is undoubtedly 2008's "No Country for Old Men", adapted by the Coen brothers. After the big screen, he won the Oscar for best picture and best director the following year. "Black Gold" is Cormac's fourth film adaptation.

Undoubtedly, "Black Gold Murder" is a work aimed at the awards season, but it also has a certain box office ability. The reference objects are "New York Gangs", "Classic Cars", "No Country for Old Men" and other works. Arranged a grand premiere, held a large-scale and large-scale public screening in 3,000 theaters, and looked forward to going all the way to the awards season.

but……

20th Century Fox is destined to be disappointed, "Black Gold Murder" has followed in the footsteps of "WikiLeaks", and only 35% of the Rotten Tomatoes Fresh Index has been thrown so that no one can recognize it, even " Stupid Show 4 has a 60% Rotten Tomatoes Freshness Index!

The box office data also proves this. The box office of "Black Gold Murder" is only 2,500 in a single hall, and it has harvested 7.8 million US dollars in three days over the weekend. It has basically announced the tragic fate of missing the awards season.

Since 2007's "American Gangster", Ridley has had four consecutive failures, "Body of Lies", "Robin Hood", "Prometheus" and "Black Gold."

Of course, strictly speaking, "Prometheus" is only lower than expected at the box office, but word of mouth has successfully won the love of many veteran fans. However, purely from the box office data and the prospects of the awards season, these four works are not satisfactory, which has also triggered countless laments in the industry, "Lian Po is old, can he still eat?"

In stark contrast to this is the explosive box-office power of "Stupid Funny Show 4", which earned 32 million in the opening weekend. Compared with the ultra-low investment of 15 million, Pyra, who is responsible for the production and distribution Meng has achieved profitability again, and if coupled with the "Smart: Ghost Recording" series, which is also produced and distributed by Paramount, they have now become experts in sneak attacking the box office in the off-season.

In the face of the impact of "Stupid Funny Show 4", "Gravity" still showed its strong style, handing over 40% of the excellent box office for the second week in a row, only only 1% Thirty-seven, it earned 38 million box office data in three days over the weekend, defeated its opponent with an advantage of nearly 6 million, successfully achieved four consecutive championships in the autumn season, and dominated the North American box office throughout October.

By the way, this is the first weekend of the 2013 North American film market for four consecutive championships!

One could say that it was because the competition for the fall season was not strong enough; one could also say that it was because "Gravity" didn't meet the same kind of impact...but whatever the reason, the movie still created the My own miracle, at this point, the position of the annual box office champion of "Iron Man 3" has officially given way to "Gravity"!

Now, everyone can't help but wonder, who can stop "gravity"? Can it still achieve five consecutive championships? More importantly, is its box office really ready to hit 600 million and 700 million?

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