1521 Unpredictable

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Aside from works like "Avatar" and "Titanic" that are against the sky, the next-week decline, three-week decline, etc. of any movie have certain rules, which can also be regarded as market rules.

For a simple horizontal comparison, among the works released this year, "Iron Man 3" had a box office of 170 million at its premiere, a drop of 58% in the next week; "Superman: Man of Steel" had a box office of 110 million at its premiere. One million.

In addition, among the commercial films with excellent reputation, "The Avengers" premiered at 203 million, with a 50% drop in the second week; 52/52; "Toy Story 3" premiered at 110 million, a 46 percent drop in the following week.

After the comparison, the matter is clear at a glance. Among the works whose premiere box office reached the level of 100 million US dollars, the box office decline can be controlled to less than 55%, which is worthy of affirmation; and less than 60%. It can still be regarded as meeting the standard, and if it is less than 50%, it is the peak data.

At present, among the entire history of North America, the box office drop in the next week is undoubtedly "Shrek 2".

When it was released in 2004, the animation produced by DreamWorks achieved 108 million opening weekend results, stunning the entire North America. This is the second film in history after 2002's "Spider-Man". Works that exceeded the threshold of 100 million at the box office set off all the exclamations of the entire market.

In the following week, "Shrek 2" surrendered a 33% drop against the sky, raking in $72 million over three days over the weekend, and pushed the cumulative box office data in just two weeks. It has undoubtedly caused a sensation in the North American market, and it is still a peak that is difficult to surpass.

In the end, the total North American box office of the film reached 441 million, which is not only the sixth work in history to exceed 400 million at the North American box office, but also the first animation to achieve such an achievement.

Neither Disney nor Pixar were able to create a feat, but DreamWorks accomplished it! This also made the DreamWorks of the year reach the height of the sky, and made the top North American film company from the sixth to the seventh, and the limelight was always there!

"Shrek 2" is also so far only two works that can control the next week's decline to less than 40% after their opening weekend box office exceeded 100 million - the other is "Spider-Man", and the second is "Spider-Man". The weekly box office fell 36 percent. Interestingly, the first and second films in the history of the film whose opening weekend box office exceeded the threshold of 100 million yuan, the box office drop in the following week has created an unrepeatable miracle.

Until today, after a full nine years, the third work that created such a miracle finally appeared——

"Gravity"!

With a box office of 143 million in its opening weekend, "Gravity" made persistent efforts, only handing over a 32% drop in the box office the following week, taking 97 million, two Weekly cumulative box office will exceed 300 million US dollars! It's not just about breaking the all-time record for Shrek 2, it's continuing to climb to new heights!

The box office drop in the second week exceeded 33% of "Shrek 2", breaking the historical record of the second-week drop in the box office of more than 100 million works in the premiere, and ranking first in film history!

The box office of the next weekend is second only to the 103 million of "Avengers" in the same period, temporarily ranking second in film history!

It took only ten days to break through such a threshold after two weeks of cumulative box office, and it temporarily ranked second in film history!

In other words, with the exception of the sky-defying special cases "Avatar" and "Titanic" that cannot be measured by the normal box office curve, the box office collection speed of "Gravity" is now second only to "Avengers" It's just that, from the first day of the premiere, unbelievable energy erupted, creating its own history step by step.

Aside from the controversies and troughs before the premiere of the movie, this is still a miracle, and it can even be said to be a miracle that cannot be replicated or surpassed, because everything happened in the autumn! The autumn season that is ignored, ignored and despised all year round! Those heights that are difficult to reach in the summer and vacation seasons, "Gravity" is completed in the autumn season!

Precisely because of this, although the mid-week box office data from Monday to Thursday has already revealed the outbreak of the weekend box office early, although the buzzing discussion frenzy on social networks has already predicted the arrival of the box office frenzy, but after the real data comes out. , or let all the media and all the experts be amazed!

"A new record in history is born! 'Gravity' can't be stopped!"

"The movie-watching frenzy is back! The 2013 annual hit is born!"

"A miracle beyond the summer vacation, 'Gravity' writes myths!"

"The subversion of the autumn file of film history, this is the strongest contender for the annual box office championship!"

"Compared to 'Avatar,' 'Gravity' became a game-changer in the box office market!"

"Beyond 'Iron Man 3', 'Gravity' is on the road to making history!"

"97 million box office next week! Two weeks cumulative box office exceeded $300 million! 'Gravity' is catching up with 'Avengers'!"

"Shrek 2's second-week box office drop record has been rewritten!"

"Who else can stop 'Gravity'? And more importantly, who else can stop Renly Hall?"

Crazy, the whole market has gone completely crazy, even after the first weekend box office blowout, even after the next week's mid-week box office explosion, but at this moment, facing the stunning drop in the next week's box office, it's unbelievable and can't bear it. Live and blurt out, such a situation is absolutely not expected by anyone.

From the beginning of the Venice Film Festival to the official full release, in just one month, the upward momentum of "Gravity" has continued to break through, first by word of mouth, then by the audience, and then by the box office. It broke the estimates and speculations of industry insiders at one time, and truly brought the commercial attributes of the film into full play.

Now, looking back at the box-office predictions for "Gravity" before its release, things got even more interesting, and at the same time became the best portrayal of the media's shock and consternation: 50 million? Ninety million?

Both previous waves of predictions had been wildly off, and even after Friday's box office release, the pros were still underestimating the film's box-office potential -- or, perhaps, underestimating Renly's box-office appeal?

If you think about it now, whether it's "Edge of Tomorrow" or "Fast & Furious 5", people still don't have a correct understanding of Renly's box office appeal.

Because the professional image of artistic pursuit and performance skills is too profound and too clear, and Renly itself exudes aristocratic image from the inside out, people always think that Renly has a sense of distance. The so-called "box-office appeal" is more like a reflection of popularity and discussion, and has no practical significance.

What's more, the release of "Edge of Tomorrow" was fifteen months ago, and the memory is really too far away.

But after the release of "Gravity", the first wave of 50 million and the second wave of 90 million were all too small to underestimate Renly's box office appeal. It was only 9,000 for the next weekend's box office. Seven million has easily finished two rounds of forecast data, such a sturdy performance completely broke all market laws.

No one expected that the second-week box office drop of "Gravity" would make history, just as no one expected that the cumulative box office of the movie would exceed 300 million in two weeks!

300 million US dollars in North America, in 2013, this is still an important watershed for measuring the top box office and excellent box office. Only forty-five films in the entire history can reach such a high level. The most intuitive case is Tom Cruise. , No one will believe that this box office star who has been around for nearly 30 years has never reached such a high level so far.

Among all Tom Cruise's works, the highest North American box office is 2005's "World War", with 234 million; and what is even more amazing is that Tom has only three works so far that the North American box office has exceeded two The other two are the second and fourth of the "Mission Impossible" series.

Although it is reasonable to say that the current movie market is being dominated by comics adapted movies, Tom, who has never played a superhero, has not been able to reach such a high level, which is reasonable; but when we really hear this set of data, it is inevitable to be surprised. .

Now, "Gravity" completed such a feat in just two weeks, becoming the forty-sixth film in North American film history to achieve such a feat.

After the opening weekend box office was released, Warner Bros. board executives were divided. Many board members believed that "Gravity" had a good chance of becoming the second North American box office breakthrough of 700 million works. However, due to poor publicity and distribution Strategy, even breaking through 500 million has become extremely difficult, so I condemn the strategies and plans of the distribution department.

At that time, there was still controversy within Warner Bros., which was also characterized as "Kevin-Tsujihara Opposition". 700 million in North America was simply whimsical. "Gravity" is absolutely impossible to achieve such an achievement, but now... ...but no one dared to assert that if the opportunity to hit a new record was lost due to the mistake of the announcement strategy, then the box office loss is only a part of the loss, and the loss in the surrounding market and the video tape market is the most objective.

A variety of tastes, mixed flavors, indescribable.

In the second week of October, "Gravity" won the championship without any suspense in the attitude of breaking the historical record. The weekend box office data of 97 million is completely at the level of a giant crocodile in the autumn file, and no one can resist it. Even for the next two weeks, it is still the biggest disruptor in the market.

Now, "Thor 2" suddenly starts to get nervous. It's not that they are worried that they can't beat "Gravity" in the opening weekend, and it is a matter of course to win the championship in the first week; what they are worried about is that the potential of the entire box office market has been developed prematurely, and the enthusiasm for watching the movie for "Thor 2" may not be so full. full.

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