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$104 million!

The North American box office on October 4th grossed a full $104 million, which was the first time in the entire long history!

Not to mention the cold and cold autumn stalls, even in the most lively and hot summer stalls throughout the year, a single-day box office breaking 100 million is still a good performance to celebrate, or a work ushered in a complete explosion , or all the works collectively achieve good results, no matter what kind of possibility, the market performance is gratifying.

But now, this data has appeared in the autumn file, which is almost an earth-shattering moment! History is born again!

More importantly, this once again proves that the autumn season is not always calm and depressing. It also has a strong market potential. The only question is how to position it and complete the supporting distribution and promotion. If you find out the exact rules, then the autumn season can completely become the second holiday season!

Before 2008, the holiday season was also a lukewarm season. The overall performance was better than the autumn and winter seasons, but it was far from being a box office gold mine. It was exhausted, and then, the "Twilight" series turned out.

In fact, the historical tradition of holiday stalls has a long history. Because of the relationship between Halloween, Thanksgiving and Christmas, the market positioning has always been clear. Halloween horror movies, Thanksgiving family movies and Christmas holiday movies, these types of movies are all A set of relatively fixed routines and patterns have been formed.

Movies such as "Home Alone", "101 Dalmatians", "Interview with the Vampire" and so on have always achieved good box office results during the holiday season. The "Harry Potter" series also chose to land on the market during the holiday season. 2001's "Harry Potter and the Philosopher's Stone" set a record with its opening weekend of $90 million.

However, the great success of the "Twilight" series has repeatedly refreshed the historical record of the premiere box office of the holiday season. The sturdy and wild performance showed a powerful posture that swept thousands of troops, and also made major film companies. Realize that the holiday slot has advantages that the summer slot does not have -

That's the fan effect!

If the big screen in the midsummer time belongs to men, women, families, students, and the entire main consumer market; then the big screen in the holiday season belongs to fanatical fans.

Standing at the height of 2017, the top 15 in the box office history of the opening weekend of the holiday stalls belonged to the "Star Wars" reboot series, "The Hunger Games" series, "Twilight" series, "Harry Poetry" Special" series and "007" series, the only exception is "Thor 3" released in November 2017.

All of the above-mentioned works exceeded the $90 million opening weekend box office; in addition, thirteen of them were released after 2008, and only two were released before 2008, namely 2001's "Harry". - Potter and the Philosopher's Stone" and "Harry Potter and the Goblet of Fire" in 2005.

For many people, "Twilight" seems to be a set of brainless teen idol movies; but for film companies and the North American market, "Twilight" is the key to opening the box office gold mine. Changed the layout of movie schedules throughout the year, making the holiday season the largest source of box office outside the summer season, and the box office figures of the entire North American film market have achieved a historic breakthrough!

In other words, there are no absolutely bad schedules, only relatively poor releases.

If you can find an accurate positioning, every time of the year will be able to tap the box office potential, because now movies have gradually become a part of daily life, and the 1980s, when they were positioned as advanced entertainment and leisure methods, have been very close. It is very far away, and the definition and connotation of the schedule must also be adjusted accordingly.

Now, following the spring season of Fast and the Furious and the holiday season of Twilight, the fall season has finally revealed traces of gold mines buried under the mound.

So, what is the work that created the miracle? Or what works?

The exhibitor relationship announced the box office data for the first time. Among the 104 million US dollars in the single-day box office on Friday, "Gravity" took 55 million, and "Delicious Food 2" contributed 470 10,000, and "Reversal Ace" gained 2.8 million!

This is the top three in the single-day box office on October 4th!

Fifty-five million?

Fifty-five million!

When people see such crazy data, their first reaction is to doubt their own eyes, and even suspect that the statistics of the exhibitor relationship are wrong - this is the autumn season, not the summer season! However, the exhibitor relationship has been repeatedly confirmed. This is the final standard figure, and there is no error in the statistical process.

As a result, the major news media began to exclaim, any language is pale and powerless, in addition to amazement, or amazement!

Before October 4, 2013, the all-time North American opening weekend box office record for the fall season was only 52.5 million, but now, "Gravity" has managed to break the record in just one day ! Just one day! Moreover, it also easily surpassed the original record by a large margin!

What is power?

That's called power! The mighty power that absolutely swept thousands of troops, fiercely and rudely completed the big reshuffle of the North American autumn box office market, such a momentum can not help but think of the sensation when "Twilight" was released in 2008.

Amid the thunderous scolding, "Twilight Saga" brought the advantages of the fan economy to the fullest, not only redefining the market potential of idol movies, but also completely changing the pattern of holiday stalls; Among the fanatical praise, "Gravity" pushes the most perfect and shocking visual effects and viewing experience after "Avatar" to the extreme, redefines the mystery of "theatrical movies", and makes the autumn Reinvigorated with vitality!

Eyes once again returned to Friday's single-day box office numbers.

The total box office in a single day is 104 million, and "Gravity" has already accounted for more than 50% of the box office. The specific figure should be 52.9%. This performance is completely It can be called a "savior", saving the slump and dullness of the entire market by itself.

People expected "Gravity" to be a good box office performance, but no one expected the box office numbers to be so good!

Before the official release of "Gravity", including Warner Bros. and major media, all made box office estimates. Because of Renly's leadership and the reputation of the film festival, people generally took a positive and optimistic attitude towards the movie box office report, predicting the number Also relatively beautiful.

The highest estimated value is the "New York Times", who believe that "Gravity" has the ability to break the premiere record of "Smart: Ghost Record 3", and the value given is 53 million to 5800 Between 10,000 and 10,000, a new record for the autumn file was created at a small level.

The lowest estimated value is the "Seattle Post". They believe that "Gravity" has the ability to pull the box office, but considering the competition of "Reversal Ace", the poor publicity of Warner Bros. and the film's own artistic attributes, Finally, the box office prediction of the fifth premiere in the fall of the film history of 45 million was given.

On the whole, the data between the highest and the lowest is almost the same, and the industry has reached a relatively unified opinion. Around 50 million should be the most likely weekend box office.

Warner Bros. agreed with this. Based on the feedback from pre-sale and internal previews, they gave an estimated figure of 50 million. The overall attitude is still relatively conservative.

But now, just after Friday has passed, "Gravity" has broken all speculation and all expectations of people by two times, three times or even several times, and it has already reached the predicted weekend box office value in one day. Major media For the first time, I adjusted my predictions for the weekend box office of the movie, and ushered in a considerable and substantial overall improvement——

The New York Times adjusted its estimate to $100 million, and the Seattle Post followed suit with an adjusted estimate of $85 million.

And Warner Bros. has also silently adjusted its estimated value to 9,000 to 95 million. The most amazing place is here. As the production and distribution company of "Gravity", Warner Bros. did not show too much expectation, nor did it show too many surprises, and always remained calm.

It's understandable that they don't take "Gravity" seriously enough, but it can also be understood that they're just keeping their cool and waiting until after the opening weekend to celebrate. It's a matter of opinion as to how it should be understood and read, but it's safe to say that "Gravity"'s box-office figures also caught Warner Bros by surprise.

All of this is indicating that "Gravity" is about to become the first work in North American history to break the 100 million box office opening weekend in the fall.

What exactly does this mean?

Even in the hottest summer season in the entire film history, only 17 films have exceeded the 100 million threshold for their premieres. This is a direct portrayal of the current box office hit. For any film that can achieve such a feat The works are all moments worth writing about.

And now, "Gravity" is about to create such a feat in the fall.

Everything is too ferocious and too sudden. There is no sign before that. The historical record will be raised from 52 million to 100 million. Even the winter season has not been able to reach such a high level. , is there really no problem with the autumn file? So that everyone began to doubt the authenticity of all this:

Can it really be done? Can it really create such history?

The fact is-

Can!

Not only can, but also refreshed people's cognition again with a groundbreaking attitude. Following Friday's record-breaking single-day box office, "Gravity" only saw a 10 percent drop in the box office on Saturday, a performance that has surprised all the experts.

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