1520 The Frenzy Doesn't Stop

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After "Gravity" created a historic box office miracle in its premiere weekend, a wave of discussions spread out on social networking platforms. He solemnly is gone forever, the holiday season has not yet started, and the enthusiasm of the audience has been mobilized early.

Not only ordinary audiences, but even professional media are not far behind.

Regarding the ending and theme of the movie, "The Hollywood Reporter" wrote a special feature that carried out a detailed and in-depth analysis, not to analyze the excellence and greatness of the movie, but to analyze the composition and deep meaning of the movie's screen, as well as the content of the dialogue between the two actors The meaning and extension of the details finally lead to the powerful core of the movie, which in turn proves the classic and uniqueness of this work!

Wrapped in a seemingly simple and seemingly weak story shell, it is a grand and profound theme of philosophical reflection, and all information and thinking are silently integrated into the camera and performance without moving. Vividly placed the audience in the position expected by the director, "Alfonso Cuaron has initially shown his master style!"

The "Hollywood Reporter" is not the only news media that joins in the fun. In fact, the "New Yorker", "New York Times", "San Francisco Chronicle" and "Chicago Tribune" have all released relevant film reviews in order to be more professional and also For a more in-depth analysis:

Why is the work "Gravity" able to trigger a collective climax/climax of professional film critics? Also, why do major media call this work "the perfect balance of business and art"?

From veteran movie fans to ordinary audiences, from professional media to social network self-media, all of them are actively discussing the work of "Gravity".

Now, the disadvantage of the autumn file has become an advantage, because there are no other competitors in the same period, and the nearest "Thor 2" will be released in three weeks, which also makes the whole market become "gravitational" One big family! There is simply no competitor that can form a confrontation.

But this is not all, the content of the discussion frenzy continues further——

What are the flaws in the plot of the movie? against the laws of physics? Or is it unrealistic? How many dramatic exaggerations are there beyond reality and common sense?

Are the Soyuz, Tiangong-1, Shenzhou and other space stations in line with reality? Are all the troubles that Ryan Stone faced real?

Do the Chinese and Russian languages ​​appearing in the film respect reality? When Ryan Stone was connected to the terrestrial radio, those Chinese lines were not translated. Does it have a deep meaning?

The introduction of the background story between Ryan and Alex will give further introduction when the Blu-ray disc is released in the future? How did Renly and Rooney perform?

Etc., etc.

It is precisely because the sense of reality brought by "gravity" is so shocking that the discussions and discussions cannot be stopped at all, and every detail and every link has become the focus of heated discussions; the most important thing is The thing is, these discussions and discussions are not about the difficulty and brain-burning degree of the plot, but the sequelae brought about by the detailed and realistic viewing effects.

This is definitely good news for the general audience.

From before the premiere to after the opening weekend, the discussion between "Gravity" and "Avatar" has never been calm, and many film critics also believe that the viewing experience brought by "Gravity" is More than "Avatar", "This is a work that belongs to the cinema", this sentence can be seen in almost every corner, and now ordinary audiences can finally vaguely understand its meaning, but if you want to go further To experience, walking into the cinema is obviously the best choice.

This is the box office.

Standing at this moment, revisiting the birth of "Avatar" at the end of 2009, all aspects remind people of "Titanic" in 1997.

Both works were not well received before they were released. Both works were considered to be a loss-making business. Both mainstream professional media believed that James Cameron was playing with fire, with super high investment, repeated delays in the production cycle, The incomprehensible choice of subject matter, the use of technology beyond the scope of the times... All of these are foreshadowing that the arrogant James will shoot himself in the foot.

"Avatar"'s opening weekend was a disappointment, only $77 million.

You know, "Twilight Saga: New Moon", which premiered just four weeks ago, swept 140 million box office figures in its opening weekend, almost double that of "Avatar", such a worldly comparison. , is really too cruel; even more deadly, the production cost of "Crescent Moon" is only 50 million, while "Avatar" is 250 million.

With such data, even 20th Century Fox is half cold, not to mention the major news media. Everyone thinks that James has really kicked the iron this time, and it is very likely that he is about to encounter the cruelest and most cruelty in history. A bad Waterloo, many media reporters seem a little gloating.

But who would have thought that after the opening weekend, the praise from the audience began to spread and become more and more intense, and there was no need to wait until Friday of the second week, and the four days from Monday to Thursday. In the movie, the "Avatar" viewing frenzy created the crazy scene of Christmas that year, swept nearly 70 million in four days, so amazing that all the media broke their jaws.

The following second weekend again

Further, "Avatar" recorded a sky-high drop of 1.8%, the lowest drop since "Titanic" with more than 3,000 works in the premiere venue, and once again won the weekend box office of 7,500. The cumulative box office within two weeks of its release easily exceeded the 200 million threshold.

Everyone knows what happened later. "Avatar" became the first film in film history to break 700 million at the North American box office.

The box office curve of "Avatar" is almost the same as that of "Titanic". From the beginning, it was not optimistic to the last record and completed the counterattack. At this point, James officially established his status as the king of the North American box office. When he announced that he Twentieth Century Fox's funding is no longer an issue when preparations for the "Avatar" sequel are about to begin.

Now, the power of "Gravity" is truly reminiscent of 2009's "Avatar," and the ubiquitous buzz has created the illusion that the world has gone mad. Even if not, it's not far off.

Immediately after the second week of October, the much-anticipated moment finally came: How many weekly declines can "Gravity", which has just set a box office record for the North American fall movie premiere, achieve?

This is the key factor that determines the ultimate height of the movie's box office limit. The works that exploded in the first week, and the box office avalanche in the second week, can be said to be countless in the long history of movies. The more dark horse the performance of the opening weekend, the more dangerous the data of the next week's decline, full of countless possibilities.

But this time, the accident came. In other words, the familiar scene has come again - the miraculous scene that "Avatar" created at the beginning.

Starting from Monday, October 7th, the movie viewing frenzy has already invaded. Even though it is still a working day, it still cannot stop the enthusiasm of people pouring into the cinema, and it is still getting higher and higher with the advancement of time. , the rising curve of the heat wave simply cannot stop.

Warner Bros. finally couldn't hold it any longer, and for the first time, board members of different factions appeared to criticize.

At the beginning, "Avatar" chose the Christmas schedule to be released, and the premiere date was December 18th. Although it was still a working day, and there was still a week before Christmas, the students were already on vacation. The Christmas and New Years holidays are also linked, all of which set the stage for the movie’s box-office miracle—even weekdays from Monday to Thursday, because of the holidays, have become room for box-office growth.

But "gravity" is not so convenient.

October is a normal working day, there are no statutory holidays and no special festivals. Working days are working days. We can only resist the obstacles of working days and win a good opportunity for the box office to rise. All the staff can only be crowded in night theaters to watch movies. , the audience can't be divided, there are not enough evening shows, and what's worse, they only have 3,500 screening theaters - not enough! not enough! Totally not enough!

By the way, there are only 3,500 theaters for "Avatar", but they have the advantage of holidays, and the passenger flow can be completely divided.

In the absence of such a convenient "gravity", the only option is to add halls - temporary addition of halls means increased publicity costs, and unexpected costs are superimposed.

Warner Bros. board executives expressed strong dissatisfaction: "This work had hoped to hit the North American box office level of 600 million or even 700 million, but now it may be in danger of 500 million. Business is not like this, the ratio of investment and return Totally wrong! Whose decision is this wrong? Whose judgment is wrong?"

Complaining is complaining, but now it is too late, and the boat is done, they can only see if it is too late to make up for it.

From Monday to Thursday, "Gravity" earned 60 million at the box office. Before entering the next week's weekend, the cumulative box office easily exceeded the 200 million threshold. All this has already indicated that the film's next week's decline will definitely not be too bad. ——Spoilers ahead of time; Warner Bros. responded immediately, expanding the 3,500 theaters to 3,800, hoping to ease the pressure of the next week's movie viewing boom as soon as possible.

For works with a box office of over 100 million in their premiere, as long as the decline in the next week is controlled below 55%, it can be regarded as a victory. This is already a general understanding within the industry, but in the end, "Gravity" is on the show. The second week handed over a 32% box office drop, replicating the miracle created by "Shrek 2" in 2004 and continuing its own magical performance!

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