1505 Unanimous

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After the continuous attention of Venice and Toronto, "Gravity" then came to New York to participate in the New York Film Festival.

As one of the largest and most lively film festivals in the world, New York is different from the three major European film festivals, and is closer to the Telluride Film Festival. There is no competition unit, and no awards are given. It is not so much a film festival. Rather than a film festival, it welcomes excellent works from all over the world into the cinema, and then opens the doors of the cinema, providing a platform for loyal movie fans to enjoy movies and exchange movies.

In other words, it's also an occasion for fans to revel in, but it's slightly different.

In Telluride, because of the unique valley environment, it is like a paradise, bringing all movie lovers together, more like a gathering place for literary youth, which also makes moviegoers more pure and more focused, naturally, the quality Relatively average, this also makes awards season movies keen to come here and gain word of mouth.

In New York, because of the city's environment and background, it is open to all movie audiences, including ordinary audiences who are keen on popcorn commercial movies. The taste of art movies will inevitably fluctuate and fluctuate. Correspondingly, awards season dramas The works also cannot get the expected publicity effect, and the overall film list will be more complex and richer.

Of course, New York also has the advantage that Telluride does not have, that is, the unique artistic temperament of the East Coast, including Woody Allen, Noah Baumbach, Spike Lee (spike-lee) Many of the New York elite intellectuals have actively appeared on the film festival, which has also become one of the major features.

A little literary, a little commercial, a little unique, a little strange, a little popular, this is the New York Film Festival, just like the city of New York, colorful and gorgeous.

When "Gravity" officially landed at the New York Film Festival, it undoubtedly became the darling of the audience.

From the premiere screenings to the interviews with the main creators, from the daily screenings to the midnight screenings, the venues were full and full. Although the New York Film Festival has already opened online ticket sales, all the tickets for this year's "Gravity" have been sold out in just three minutes; but when the film is officially broadcast, you can still see the bitterness at the entrance of the theater. Audiences desperate for tickets.

In terms of popularity and popularity, no work can compare to "Gravity"! No!

In fact, in just two weeks, "Gravity" will officially hold its full release, and the premiere date has been officially confirmed and made public. You can enjoy this work in the cinema, and you don't need to queue and grab tickets, and you don't need to rush for a while.

But... Venice is the world premiere, Toronto is the North American premiere, New York is the U.S. premiere. Those who can't wait have missed it time and time again. Even if there are only two weeks left, they have no patience to wait any longer, and they want to enjoy this work at the New York Film Festival for the first time.

No one should forget that New York can be regarded as Renly's second home. The strong momentum of the crowd is not inferior even when compared with Toronto.

As for word of mouth?

unstoppable!

Without suspense, after continuing in Venice and Toronto, "Gravity" has also received unanimous praise in New York, and its momentum continues to rise.

For the third week in a row, the number of countless positive reviews on social networks continues to grow. More and more viewers are enjoying this work, and the praise and amazement are also rising, showing a "zero negative review". With the sweeping trend, the expectation value is doubling at a speed visible to the naked eye.

After officially confirming "Gravity" as the opening film of the Venice Film Festival in August, Warner Bros. confirmed the full release plan of the film, from Venice to Toronto to New York, and then a week off, the film will be released on October 4th. New York held a grand premiere, landing on major theaters.

After a disappointing summer break, the North American film market is in desperate need of a boost.

Last summer, the three works of "The Avengers", "Edge of Tomorrow" and "The Rise of the Dark Knight" lit up the film market throughout the midsummer. Although the performance of other works was not satisfactory, the total box office and previous years Compared with the improvement, it can still be regarded as a successful schedule.

This summer, "Iron Man 3", "Superman: Man of Steel", "Fast & Furious 6", "Star Trek: Darkness", "Monsters University", "Despicable Me 2", "Wolverine" 2" and other blockbuster works debuted one after another, and it was hailed as the strongest summer program in the past ten years. Before the official unveiling, everyone was gearing up and looking forward to it.

But...the higher the expectations, the greater the disappointment. It's not that there are no box office hits, but the highly anticipated works are far below expectations in terms of word of mouth and box office.

The summer box office champion was held by "Iron Man 3". The cumulative box office in North America passed the 400 million threshold and reached 409 million. The performance data cannot be compared with the "Avengers", which was a huge hit last year. It has created a new high for the "Iron Man" series of films, becoming the seventeenth film in the history of the North American box office with a box office of more than 400 million.

In addition, the box office of "Despicable Me 2" was a small surprise. The box office of the previous work unexpectedly reached 250 million, and the sequel made persistent efforts to successfully create 368 million. The North American box office performed well, and Lighting Entertainment Animation Studio also broke into a world with this series.

.

And then... no more.

The cumulative box office of "Monster University" exceeded 200 million, which can be regarded as meeting expectations.

"Superman: Man of Steel", "The Fast and the Furious", "Star Trek", "Wolverine 2", "The Great Gatsby", "Pacific Rim", "Kick-a-Bob 2", "The Hangover" No matter how good or bad the box office numbers of works such as 3" are, their overall performance is far below expectations. Not surprisingly, they will all face large or small loss of revenue, and the cost of recovery can only depend on the performance of overseas markets.

And "White/Palace Has Fallen", "Lone Ranger", "Speed ​​Snail", "Underworld Police Station", "Elysium" and other works with over 100 million investment all suffered box office fiasco, of which the cost exceeded 220 million The "Lone Ranger", the terrible word of mouth and box office have caused Disney to suffer internal injuries, and the level of losses has been catching up with last year's "Super Battleship" and "Alien Battlefield". After last year's "Dark Shadow", Johnny De Pu suffered a two-game losing streak in the summer.

In the midst of a long and short sigh, the box office in the summer of 2013 experienced a significant decline, and the data for the same period has been lagging behind that of 2012 and 2011. This performance has aroused a voice of concern in the industry.

Of course, there are still many works worth looking forward to in the second half of the year. "The Hunger Games 2: Catching Fire", "Thor 2: The Dark World", "The Hobbit 2: The Desolation of Smaug", etc. are all in the release schedule, and the annual total box office The growth rate of the company is still expected; but before Thanksgiving and Halloween, there is still a cold and cold autumn stall in front of it, and there is still no way to eliminate the anxiety and anxiety.

Now, "Gravity" is about to officially debut. After three consecutive film festivals have received rave reviews, the expectations of the entire North American market for this film have reached an unbelievable height. Everyone is looking forward to it, even if It is impossible to surpass the terrifying historical record of "Avatar", at least it can set off a frenzy of viewing and discussion comparable to "Avatar", and bring the market back to life again.

It's just that autumn gear, is it really okay?

For such a situation, major media and industry insiders are a little hesitant, not because they don't believe in Renly's market appeal, but because this schedule is like a black hole, whoever comes will sacrifice. This has almost become a Bermuda Triangle in Hollywood, and no one dares to try it lightly.

In fact, in the past few years, "Buried Alive" and "Crazy Love" have achieved good results in the autumn season, but these two works are both lightweight speedboats, even if they have achieved excellent results , that is only relative, for the whole autumn file environment, still has not been able to completely change the situation.

The simplest and most intuitive example is:

In the whole long film history, the average and highest record of the opening box office of the autumn period is the lowest, even worse than the winter and spring period. In September and October, there is no film production. The opening box office of "Best" can exceed 55 million US dollars, which is also the worst result among all the schedules of the year.

In a horizontal comparison, the highest opening weekend box office figure for the winter season is 83 million for "The Passion of the Christ", the highest for the spring season is 116 million for "Alice in Wonderland", and the highest for the holiday season is 116 million. The score is 142 million for "Twilight: New Moon", and there is no need to go into details about the summer season.

And the fall file? The current top opening weekend box office figure for the fall season is the $53 million in 2011 for "Smart: Ghost Record 3."

Just a simple horizontal comparison can show that the fall of the autumn season is on the decline. This is determined by the entire market environment. So, can "gravity" break the shackles of such laws?

After the New York Film Festival, the media commentary of "Gravity" added six more, of which four were full marks, one was 93 points and the other was 95 points, all of them were positive, and they had been published in Venice or Toronto before. The review media, once again writing a long review, once again took the film to a whole new level.

What is certain is that the praise of "Gravity" has continued, whether it is from film critics or audiences, but will ordinary audiences buy it? Is "Gravity" too cold to detonate the audience's enthusiasm for watching movies like "Avatar"? Or does this film have a chance to break the shackles and make history in the fall?

With much attention and earnest anticipation, the premiere of "Gravity" is officially here! Finally, we are about to meet the audience!

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