Chapter 722 Merger

Zhang Ruiqiang quickly made a decision, not because he was more decisive than Xu Shu~ji, but because the population of Bingcheng accounted for about 26% of Longjiang's, but the tax revenue accounted for 43% above!

In other words, some things that Bingcheng can do, the whole Longjiang may not be able to do. ◢Щщш.suimeng.lā, especially Bingcheng is still a separate planning city, which has a large part of autonomy, and many things can be decided independently without being restricted by the province.

What Feng Yu said is to let the company raise wages to reduce the resistance of employees, and then to quickly implement social insurance payment. This method can be achieved by Bingcheng.

Even with the merger of corporate insurance and social insurance, Ice City has enough strength to complete it. After all, the degree of industrial recovery in Ice City has far exceeded everyone's expectations, and even leads the country in some aspects.

For example, Bingcheng Machinery Company, Bingcheng Pharmaceutical Group, Bingfei Factory, Electric Motor Factory, and even light industries such as textile factories have developed very well.

In addition to other aspects, the development speed of the ice city is very fast and the funds are sufficient.

But Xu Shu~ji couldn't make such a decision. There are still many poor places in Longjiang, and there are still many companies that are not developing very well. To put it seriously, they are half dead.

Those enterprises themselves don’t pay much tax. If according to Feng Yu’s method, those enterprises are asked to raise wages for employees to stabilize employees’ emotions and implement a social insurance system, then new problems will arise. The tax paid will be greatly reduced, so does the province still have money to do other things?

Is it successful to implement a system that prevents other work from being carried out?

The best way is to improve the economic level of the entire province. If everyone earns more money, this matter can be understood. But this matter is easy to say, but very difficult to operate.

While the two were contemplating, Feng Yu drank tea relaxedly and told them too much. Mouth is still a little dry.

Zhang Ruiqiang looked at Xu Shu~ji's tangled look, not knowing how to persuade him, but suddenly saw Feng Yu's relaxed look. Only then did I remember that this topic was brought up by Feng Yu. So, this kid has a solution?

You kid has a way not to say it earlier. To make us uncomfortable on purpose, right?

Zhang Ruiqiang cleared his throat and reminded Feng Yu that enough is enough!

"Feng Yu, since you said that, do you have a solution?"

"Yes, I have,

Wouldn’t it be enough to increase the income of those enterprises and raise wages for those employees? "

It’s up to you to say this TM, what I’m asking is the specific method, how to increase the income of those companies!

Seeing Lao Zhang's desperately restrained expression, Feng Yu said slowly: "Is there a way? Actually, it's not too difficult, but I don't know if Xu Shu~ji can be implemented successfully. This is very offensive, especially if it is easy. Arouse the resistance of those prefectures and cities."

Xu Shu~ji frowned and looked at Feng Yu: "I'm not afraid of offending people. It's impossible to satisfy everyone by doing anything. As long as this matter is good for the common people, that's enough. But you said Will contradict, what does this mean?"

To increase the income of those enterprises, those prefectures and cities should also be happy. The income of their locality has also increased, they can do more things, and they can also make political achievements. Why should there be resistance?

Feng Yu didn't say it directly. Instead, he asked a question: "Xu Shu~Ji, why do you think my company's products are not low in profit, but consumers still recognize them?"

Xu Shu~ji thought for a while: "Is it because of the good quality of the product? Or is it because of the novel appearance? Or is it because of the good advertising?"

"There are all of these. For example, our humidifiers and bladeless fans, our appearance is no longer novel, and the quality of our products has been caught up by other brands. After the popularity of advertising has also decreased, our products are still sold. It's better than others, but the price is still higher than them, why?" Feng Yu continued to ask.

Zhang Ruiqiang spat out two words at this time: "Brand!"

Feng Yu gave Zhang Ruiqiang an approving look: "That's right, it's brand effect! Let me briefly explain that brand effect is a continuation of corporate value, that is to say, the benefits and benefits brought by this brand to this product. Influence."

Seeing Xu Shu~ji still didn't quite understand, Feng Yu thought for a while and gave an example: "If I put an imported label on the same product, even if the price is 10% or even 10% higher More than 20, there will still be many people who want to buy, because in their impression, imported products are better than domestic products. Besides, there are not only Bingcheng Machinery Company producing agricultural machinery in the country, but the same rotary plow, why? Is the price of Bingcheng Machinery Company higher than that of other companies? Selling better? In fact, the quality of some products is not much different at all.”

"This is the brand effect, because consumers recognize our brand, know that we are a well-known brand in the country, know that our technology is the leading in the country, and know that our after-sales service is better. The same is roast duck, why is Quanjude more expensive than Bianyifang? In fact, the brand of Bianyifang is older than Quanjude, but because Quanjude was on the state banquet, and many people don’t even know that Bianyifang also makes roast duck, even if they see roast duck on the menu in Bianyifang, they will It may not be possible to go back and order, but almost no one in Quanjude does not order roast duck. Simply put, brand is also an important value. In accounting, it is called intangible assets, and there are no non-monetary assets in physical form.”

Fortunately, Feng Yu has learned this knowledge, otherwise it would be really difficult to explain. Feng Yu gave an example, and also said some professional terms in economics, which confused Xu Shu~ji. Xu Shu~Remember, at this age, how could he have learned these things, but although he didn't quite understand the professional terms Feng Yu said, he understood Feng Yu's examples.

At the same time, he was still sighing in his heart, it was no accident that Feng Yu was able to achieve what he is today, I have never heard of this knowledge before. Among his subordinates and staff, there are many economic experts. Those people also understand this professional knowledge, and they can speak more profoundly.

It's a pity that they knew that Xu Shu~ji couldn't understand, so they didn't say these things at all. Today, Xu Shu~ji was so overwhelmed by Feng Yu's words at first glance!

"You mean, we should let those companies manage their brands? So what should we start with, and advertise first?" Xu Shu~ji asked humbly.

"Re-manage the brand? That would be too troublesome, and the time is too late. We already have big brands, why not use them directly?"

"Big ready-made brand, what do you mean?"

Feng Yu smiled, and said a word that Xu Shu~ji and Zhang Ruiqiang are no strangers to, and even often mentioned: "Merge!" (To be continued.)

PS: The first update, thanks to book friends 121023203136868, Herding Class, Miz731, Niao Da, z Xinyu and other book friends for their monthly tickets, thank you, there will be more later