Seven Hundred and Thirtieth Eight Chapters Good Strategy

Beidacang Group was established and began to operate officially. The first thing to consider is the investment of each farm. ? w.suimeng.lā There are more than one hundred state-run farms, and the land area and population of each farm are different.

Considering that there are too many basic units, Beidacang Group made some adjustments and set up branches with management bureaus as units. In this way, the nine agricultural reclamation sub-bureaus set up branch companies respectively, and then let the farms buy shares with land.

At the time of evaluation, the value of these land evaluations was extremely low, which greatly reduced the proportion of shares held by the land reclamation system in Beidacang Group.

However, Longjiang Sengong, who wanted to pull in together, failed to fully realize it. Because there was a forestry industry group in Longjiang a few years ago, of course the province knows this, they just want to get the support of the state, and let the Beidacang Group merge the Longjiang Forestry Industry Group by the way.

It's just that this point has been strongly opposed by the Ministry of Forestry. Longjiang Forest Industry Group is also one of the first batch of pilot enterprise groups in the country. It is currently on the rise. Why is it merged by you?

It happened that in Xu Changyou's report, some development plans of Forest Industry were mentioned. Longjiang Forest Industry is also a part of Longjiang. They saw that Xu Changyou's plan happened to be implemented by us. Why don't we pay you a fortune by then? tax?

As for the benefits of the joint venture you mentioned, we can cooperate. Beidacang Group, it would be great to cooperate with Longjiang Forest Industry Group, such as building materials development, furniture brand development, forest food development, forest medicinal materials, breeding industry development, etc. , we are also doing it, or plan to do it, so we don't need to bother Longjiang Province.

The establishment of the North Dacang Group this time has benefited the most, of course, Longjiang Province, and the one that has also gained a lot of benefits, and received a sum of state funding, is the Longjiang Forest Industry Group.

Longjiang's plan to draw Sengong into his arms again failed. However, it has also received some support from the above, allowing Longjiang Forest Industry Group to cooperate with Beidacang Group in many aspects. Xu Changyou is the chairman of Beidacang Group, which is enough to ensure that Beidacang can occupy a dominant position during cooperation.

The specific operation is very cumbersome. Fortunately, there are many talents in the province. The basic framework will be formed soon. It is expected that there will be a lot of losses this year, but the most important thing at present is to decide what sub-brand to create first.

For food and meat, everyone thinks that you can just use the Beidacang brand. Originally, there was also a Beidacang brand of liquor, which was also merged into the Beidacang Group, and small wineries from all over the country were incorporated into it. Push this brand.

After research, they believe that the products under the Beidacang brand should include cattle, sheep, pork, poultry meat, flour, liquor and so on.

Then search out some other agricultural product brands in the whole province,

Including Bao brand bean paste, Wu Chang rice and so on.

But on major products such as soybean oil and sugar, everyone has differences.

Every place has its own brand, and they all want Beida Cang to promote their own brand, and then assimilate other brands. And their brands are not well-known, not to mention the Northeast, they are not well-known in Longjiang, and even in this city, some people know about them, but they can't say how much they recognize them.

What is the most recognized brand of soybean oil and sugar in Longjiang, Northeast China, and even the whole country? Taihua brand!

It is precisely because of the Taihua brand that none of their brands are well-known. It is even said that before the appearance of the Taihua brand, they did not have the concept of a brand, because these things are all produced by grain and oil factories, and ordinary people do not choose brands.

However, after the appearance of Taihua brand selected oil and Taihua brand soft white sugar, these places saw the effectiveness of the brand and then had a brand concept, but they were also suppressed and could not develop.

Xu Changyou is not satisfied with any of your brands, and the common people have never heard of it. How is it different from the new brand? Might as well use the Beidacang brand!

However, some people objected that the products under the Beidacang brand are too complex, such as meat, noodles, and wine, and now sugar and oil are added, so it will be difficult to highlight the focus of brand promotion, especially there is another difficulty, which is to follow the How does Taihua brand compete!

Under the Taihua brand, there are also oil, sugar, pork products, etc., so that everyone has the same product, and it is inevitable that they will compete. How to compete with Taihua Agricultural and By-products Company is their biggest problem.

Taihua Agricultural and Sideline Products Company has already opened branches in the three northeastern provinces, and also opened branches in several provinces and cities in the south. The channels and brand awareness are not comparable to that of the Beidacang Group. Competing with this company can really Is it easy to win?

Xu Changyou frowned, why didn't you mention it before, but now that the Beidacang Group has been established, you only raised this question! Then tell me, how should we solve it?

This question caught everyone, could it really only compete with Taihua Agricultural and By-products Company? Just think about the Taihua Supermarket Group, and you will know how popular the Taihua brand is.

Competing with such a brand, do they have a chance of winning? In particular, many people know that the boss of Taihua Agricultural and Byproduct Company is also the shareholder of Bingcheng Machinery Company and Feng Yu's father.

Thinking about Feng Yu's magic, what they are selling, they are all thinking, once they compete with Feng Yu, will they be defeated!

It's a pity that Zhang Ruiqiang didn't work in the North Dacang Group, otherwise Zhang Ruiqiang would be able to coordinate. It was no secret that Zhang Ruiqiang had a good relationship with Feng Yu among the provincial and municipal officials.

Zhang Ruiqiang didn't work for Beidacang Group, so he asked Zhang Ruiqiang to coordinate, didn't he want to make them appear incompetent?

At this time, a person weakly raised his hand.

"Do you have an idea? Say it." Now is the time to brainstorm, and Xu Changyou is willing to listen to all suggestions.

"Can't we cooperate with Taihua Agricultural Byproducts Company?"

"Cooperation? How to cooperate? Like Bingcheng Machinery Factory? After the cooperation, the major shareholder becomes someone else?" Someone immediately retorted.

This feeling is like my own child, but the teacher took it home to cultivate education, and finally took the teacher's surname. Although the child has indeed become a talent and can earn money to support the family, this child is no longer his own child!

"How is that possible! How much assets does our Beidacang Group have, and how much assets does their Taihua Agricultural and By-products Company have? Besides, what I'm talking about is cooperation, not mergers. It's cooperation between the two parties like the cooperation with Forest Industry Group."

"Tell me specifically." Xu Changyou sounded interesting.

"We can work together to promote the brand. Isn't the Taihua brand famous for its white sugar and soybean oil? Our white sugar and soybean oil will also be Taihua brand in the future. When I finish, but on the Taihua brand, there will be more There are three words of Beidacang! After a long time like this, everyone will subconsciously think that the Taihua brand was acquired by Beidacang, and when they buy any Taihua brand products in the future, they will think of us Beidacang!"

Everyone couldn't help but applaud, this trick is a bit damaging, but if it succeeds, it can solve the problem too much! (To be continued.)