Chapter 767 Price War

"President Feng, aren't you coming back?" Liu Chuanzhi asked on the phone.

"I won't go back. If you need anything, you can call me, and I'll find someone to help you. You should think about it this time, we will become public enemies of the industry!" Feng Yu reminded.

Liu Chuanzhi wants to take advantage of the opportunity of November to start a price war for Lianxiang Computer! In this way, the price of computers will plummet, and at the same time, it will offend all of its peers.

Of course, it is not only the domestic counterparts who have offended, but also those big foreign companies. This will make them bear a grudge and set up a huge obstacle for Lian Xiang to go abroad in the future.

The basis for even thinking about launching a price war is because China has high tariffs on electronic products. In fact, the production cost is really calculated. Even thinking about it is no lower than foreign computers at this time, and there is no advantage except for shipping costs.

But after adding the high tariffs, other brands of computers cost more than 10,000 yuan, and even if you want to sell them for 8,000 yuan, or even 7,000 yuan, you can make a profit.

And what is the actual production cost of those branded computers? Around five thousand. Adding brand value, sales costs, transportation costs, storage costs, publicity costs, tariffs and profits, if you sell it for less than 10,000, you really can’t make any money!

"President Feng, this is our best opportunity to unify the country, and when we become the number one in the country, our profits will inevitably skyrocket. Then we will have money to invest in factories, increase the purchase of components, and reduce costs again. It’s a virtuous circle.” Liu Chuanzhi knew very well that he would offend other big computer brands if he launched a price war.

But he has to do this, otherwise it will be even more difficult to seize the market. After all, Lianxiang's background, brand awareness, and technical strength are completely incomparable with those big companies for the time being!

Price is the biggest advantage of Lianxiang. Who made Lianxiang a Huaxia brand?

And when Lianxiang wants to become the leader in the country, it is very likely to form a de facto monopoly. At least the government and other agencies must purchase Lianxiang computers. The banking system, supermarket system, and office system they developed are also very useful, which can also increase the sales of Lianxiang to a certain extent.

What's more, they have now signed an agreement with Microsoft. Only Lianxiang can exclusively supply the cheapest Chinese version of WIN95. Other brands can only provide backward systems or provide English versions.

Want to buy the Chinese version? Okay, a computer costs at least 800 yuan! This is still a wholesale price. If it is installed on a single computer, it will be one thousand and three, and the price is not negotiable!

The Chinese version of Microsoft WIN95 was jointly developed by Microsoft, Lianxiang and Yinshan, but all profits belong to Microsoft. The market price is set by Feng Yu,

Synchronize with foreign countries. In the United States, this genuine WIN95 system is at this price. I have converted it to the Chinese version again, and I have not yet charged you for this part of the fee.

It can be said that the expensive Microsoft system in the previous life was also one of the main reasons for the proliferation of piracy.

At that time, an XP system cost 998 yuan, but saving a computer cost only three to four thousand yuan, and the system accounted for one-fifth to one-fourth of the price. Does it make people feel expensive? The most important point is that those who sell you a computer will take the initiative to install a cracked version for you to save money and attract repeat customers.

Lianxiang has a great advantage in price, occupies a favorable location, and catches up with the release of WIN95, and the country also supports it. It can be said that the timing, location, and people are all taken. If you don't take the opportunity to seize the market at this time, you may not have such a good opportunity in the future.

"Old Liu, do you remember the assembled machine I told you? Do you think the price will be much lower if the motherboard, graphics card, memory, hard disk, mouse, keyboard, monitor, and CD-ROM are sold separately as parts? After all, we The tax on electronic components is not high, and even many electronic components are imported, right?" Feng Yu reminded.

"You mean they can buy parts and assemble them by themselves? Although computers are not too complicated, most people really can't assemble them. This is more complicated than a TV. And with such an expensive thing, how many people do you think would dare to touch it by themselves?" Liu Chuanzhi was somewhat disapproving.

"Then what if someone who can repair computers opens a shop for others to assemble? With the same configuration, the value-added of the brand has been removed, and the high tariffs have been removed. How much do you think their price can be?"

"This is unlikely, right? Where are so many people doing this? Even if there is, their systems are much more expensive, and our prices are similar. And we are brand-name machines with after-sales guarantees, which they can't compare with." Liu Chuanzhi thought for a while and said.

"Have you ever thought about it, if those computer brands would do this themselves? According to the requirements of customers, they assemble computers for sale, and what they import are also components, not assembled computers."

"President Feng, how can the country allow them to take advantage of this loophole. Importing a certain percentage of components will be calculated according to the tariff of the entire computer. We can do this because of policies. But policies are not a lifetime thing. , so we still need to establish factories for common components in China, and we can produce them ourselves in the future, and try our best to produce them ourselves.”

Hearing what Liu Chuanzhi said, Feng Yu was much relieved. If there is this restriction, at least those big brands will never be able to compete with Lianxiang in terms of price. With the same configuration, even if you think it can be thousands of yuan cheaper than them, how can you argue?

"Then how much are you going to set the price now?" Feng Yu asked.

"Baqianba, give away the system, give away office software, and give away other network application software." Except for the system and OFFICE software, most of the other software is developed by Lianxiang himself. Of course, there are also Yinshan companies. Another way to attract customers.

"What is our cost?"

"Counting the cost of the software, the profit is more than 6,000 points, and the profit is not low. And I am confident that in just these three months, we will be able to make us the number one computer brand in sales in China this year." Liu Chuanzhi is full of confidence in this , Three months, plus he let people focus on the government, government agencies, etc., guaranteeing that the sales volume will be very amazing.

"Okay, I believe you. Remember to pay attention to the market and be vigilant against the rampant appearance of assembled machines. You must also control the retail of the terminal, and don't just increase the price at will when you see good sales."

"Don't worry, my terminal retail is all self-operated stores, and self-operated counters, even if there is an agent, must strictly follow the contract. If anyone violates the regulations, we will not be relentless!"

Originally, I even planned to use direct sales stores for all of them, but in some areas, it would be very troublesome if some agency stores were not given to those second generations. Moreover, the cost of direct-sale stores is not low, and even if you don't have that much money for the time being. But if someone doesn't follow the rules, even thinking about it is not a persimmon!

"Okay, then I wish Lianxiang a great success in this price war, and dominate China, Asia, and the world from now on!" (To be continued.)