Chapter 768: The Role of Positions

Lian Xiang suddenly launched a price war in China, which caught other computer brands by surprise. ●⌒,. There was no sign before, why did the price drop suddenly?

There are eight thousand and eighty-one desktop computers that they mainly recommend, and even if they are computers from island countries, the shipping fee is much less, and the cost will exceed 10,000 yuan, unless they are willing to sell at a loss.

They can't afford to sell at a loss. If they monopolize the market, they will have to bear huge fines. They even sell at a loss and cut prices, even thinking about what to do if they continue to cut prices? They lost money and haven't won sales yet, isn't that even worse?

What's even worse is the laptops. Their retail price is more than 20,000 yuan, but they only cost 14,800 yuan. The performance parameters are not only not inferior to theirs, but even better than theirs in some aspects. Such as CD-ROM.

Lian Xiang now seizes three points for large-scale publicity. First, the lowest price in the country; second, the best system and software; third, the highest configuration, even equipped with the world's most advanced VCD drive.

Looking at it this way, Lianxiang's cost performance is far ahead of other computer brands.

So they began to think of ways, how to unite and fight against Lian Xiang. In fact, the easiest way is to force Lian Xiang to raise prices, so that everyone can return to the same level, and they can rely on larger computer brands to re-guarantee their market share and profits.

Moreover, since Microsoft's win95 system was launched, computer sales in most parts of the world have skyrocketed. They have to admit that an easy-to-use system will greatly stimulate consumers to buy computers.

But only in Huaxia, they met Kaner!

Because Lianxiang's computer has been directly installed with Microsoft's Chinese operating system, which is free of charge. The free version also includes a lot of application software. They tried it and found it to be very useful.

What they don't understand is, how can the price of these software be free? These software alone should be worth more than 2,000 RMB, or even 3,000 RMB. In this way, even the cost of the computer is only about 5,000 RMB?

This is absolutely impossible!

These big companies have larger production lines, higher efficiency, lower parts procurement costs, and the cost has only been controlled to a little over 5,000 RMB. Even thinking about it, they are inferior to them in all aspects. The cost should be higher, and 6,000 RMB should be compared. Reasonable.

There are also costs such as advertising, transportation, warehousing, and store sales. They sell for 8,000 yuan, how much profit can they leave? Not bad for losing money, right? Even thinking about how much the company's assets are, how long can they last if they really burn money for promotion?

Is their software,

Don't you want money? How much does it cost for Microsoft software alone? It can be seen from Microsoft's profits that Microsoft is a vampire. When they buy in bulk, the price is also very high.

Could it be that the price of the software you want to install is very low?

Some are developed by Lianxiang themselves, and they can be matched with free, which they understand. For the software developed by Yinshan Company, since Yinshan also owns shares in Lianxiang, the price may also be very low. But the price of Microsoft's system and software will never be very low, right? How much are the prices they get, and how much is the market retail price!

But they researched and studied, and there were really only two guesses. The first is that the computer hardware of Lianxiang is very cheap, and the second is that the software installed on Lianxiang's computer is very cheap!

They immediately contacted the hardware supplier, and started communicating with each other, trying to find out what the other party's purchase price was. Although they know that because of the difference in purchase volume, their prices must be different, but the difference should not be too big.

The final result is indeed the same. The cost of hardware manufacturers is here. To ensure profits, the sales price cannot be too low. Moreover, the representative of the hardware manufacturer said that no matter which computer company they sell to, they will still make money in the end. How could they reduce their profits for some market?

So they got the answer, the problem was the software!

Even Xianghe Yinshan's software, they investigated the prices on the market, and found that the software that comes with Lenovo computers, if calculated according to the retail price, would cost more than 1,000 yuan, which is no different from what they estimated.

It’s more than a thousand fast, they don’t count, so Microsoft’s software and systems always cost money, right? Even at the same price as them, the system and office software will cost more than two hundred dollars, right?

Unless it is, their Microsoft software has a lower price, which is lower than the price they got. But is this... possible?

How long have they been cooperating with Microsoft, even when Microsoft was a small company, they cooperated. And how long have they been in the computer business? No matter the output or sales volume, they are stronger than Lianxiang, and even the brand value is several times that of Lianxiang. If Microsoft's software prices range from high to low, then they should be making low-priced software.

They analyzed for a long time, and all they got was a paradox. At this time, they decided to ask Microsoft for verification, and wanted the people from Microsoft to tell them that the price of the software was the same, or almost the same.

They contacted Microsoft headquarters, and the reply from Microsoft headquarters was that for the Asian market, please contact Ballmer, the president of the Asia-Pacific market.

When they contacted Secretary Ballmer, Secretary Ballmer told them that Mr. Feng, the company director and vice president of the Asia-Pacific region, was directly responsible to the board of directors for the Huaxia market, and Mr. Ballmer didn't care.

So they called the director Mr. Feng again

"This is Mr. Feng's office at Microsoft, who are you looking for?" Ralph answered the phone and asked.

"I'm Saburo Hiratani, the vice president in charge of sales of Dongzhi Company, and I want to find Mr. Feng."

"I'm sorry, Mr. Feng is on vacation. If there is nothing particularly important, please contact Mr. Feng when he comes back from vacation."

Nani? Mr. Feng is on vacation? Will you contact me when you come back from vacation? Is this how Microsoft manages?

Even if you are on vacation, you should tell me who will take over Mr. Feng's job, right? When the vacation is over, you have to tell me, so you can send me away?

"Wait a minute, what's your name?"

"I'm Mr. Feng's secretary, you can call me Ralph."

"Okay, Mr. Ralph, when will Mr. Feng's vacation end? Or in other words, who will handle his work during the vacation?" Saburo Pinggu asked seriously.

"It's uncertain when the vacation will end, it depends on Mr. Feng's mood. Who do you say will replace Mr. Feng's work? I'm sorry, no one can. Your name is Pinggu Saburo, right? Leave your contact information, Mr. Feng If you want, I will reply to you as soon as possible.”

Saburo Pinggu feels that his brain is rusted. You are Mr. Feng's secretary. Do you know when Mr. Feng's vacation will end? What job can no one replace? He is just a manager and not a special R&D person. How can he be irreplaceable?

But he had no choice but to leave his phone number, and asked Ralph to tell Mr. Feng as soon as possible that he had important matters to discuss with Mr. Feng.

He didn't think it would be useful to tell Ralph about it, and Ralph didn't ask at all. In fact, Ralph already knew what was going on. This was the sixth call he had received today, all from large computer production and sales companies, and his answers were all a set of lines.

This is the benefit of Feng Yu becoming the head of Microsoft's China region.

What is Feng Yu doing right now? In a pet store, picking out the pet he wants to keep. (To be continued.)