Chapter 1153 Mail Advertisement

In the previous life, only in China, there were hundreds of payment software, but in the end, there were only a few of them left behind after the big waves washed away.

The advantages and disadvantages of those payment software have been summed up long ago. Feng Yu dare not say clearly, but at least he is much clearer than those who have never done it before.

Just the promotion method of this payment software can make them absolutely dumbfounded!

What is the promotion method of Baibao at this time? One is of course eBay's webpage advertising promotion. When you enter the eBay website, you can see the large advertisement of Baibao. Of course, the advertising fee is paid for it.

Another point is Baibao's email advertising promotion, which is the most important thing.

The payment method of Baibao requires you to leave an email account. When the buyer pays, the seller will be notified by email.

And if the seller wants to withdraw the money, he also needs to register a Beibao account. In order to withdraw the money, it takes less than a minute to register an account, and of course they will not refuse.

In this way, the users of Beibao can get a very fast growth rate.

Originally, eBay had its own payment business, but since Beibao joined it, its payment business has been shrinking continuously, but Beibao has developed rapidly.

Now, eBay's payment business will be independent and merged with Baibao, and Beibao will also be the only official payment platform of eBay.

In this way, the interests of Beibao are closely united with eBay. But the boss on Baibao's side is Feng Yu, and the boss on Yibei's side is Kirilenko.

In Feng Yu's view, Beibao's email promotion method still has some serious shortcomings. Email advertisements need to be noticed by users at a glance, and the most information can be expressed in the shortest language.

In the past, Beibao had to use Beibao because the seller wanted to reflect, so that the number of Beibao users increased. But this method is too passive.

Fortunately, eBay is an auction website, and the identities of sellers and buyers are constantly swapped, so the promotion of Baibao is relatively smooth.

But at this time, eBay has already begun to enter other countries in the United States, and started to acquire other auction websites to expand the scope of eBay's business. Then Beibao, which is the official payment platform of eBay, should also be promoted to those countries.

First of all, different countries use different currencies.

you can't say,

This is a company in the United States, and customers are required to settle in US dollars. Most foreign users do not have US dollars in their accounts.

Fortunately, when this problem was promoted to Canada, Feng Yu reminded them in advance that to achieve multi-currency settlement, and at the same time, each currency should be exchanged for the country's currency when it reaches the other party's account. It requires detailed cooperation with the bank.

Of course, this exchange also requires a handling fee, which can also allow Baibao to make a fortune.

The handling fee should not be too high, otherwise it will make users feel that it is not worthwhile. But it’s not good if it’s too low, it will reduce the profit of Baibao. It’s difficult to grasp a balance point. Different countries will adopt different rates in the future, but the overall difference will not exceed one percent. The main thing is to look at the details of cooperation with banks in various countries. If the other party wants more, Beibao will naturally ask for more.

This point of Beibao will be more convenient than online banking, and it will also allow eBay to conduct cross-border transactions better. However, it is not so easy to use the traditional email promotion method.

Email promotion is the most suitable for Baibao, because the registration of Baibao needs to be bound with an email account. So Feng Yu made more demands on Beibao's promotion department.

Email marketing must meet certain standards. For example, stimulation, to give readers a strong sense of stimulation, to stimulate them to click on this link. For example, the withdrawal of funds used before is a kind of stimulus, but it is not enough to stimulate non-eBay users. At this time, new stimuli are needed.

It should also be clear and clear, using as few words as possible, so that readers can understand what you want to express, what your intention and purpose are, and don't let readers guess. Although people are curious, more people will regard this as spam and click fork directly.

Another point is very important, that is to enhance the atmosphere, to create a feeling for users that what is on this email is a good opportunity for you.

The email should be eye-catching. You can use some bright colors and pictures to achieve this purpose. If you use GIF animation, the effect will actually be better. Although the GIF format at this time has been developed for more than ten years, but limited by the speed of the Internet at this time, the clarity of the picture is not too high, and the color is generally 256 colors, which means that it does not look real. But it is also much better than ordinary static pictures, and moving pictures are always more attractive.

If the network develops better in the future, you can also directly get a video connection, click on this, and play the video directly, the effect will be better.

Another point is that Baibao should be combined with eBay's email promotion to form a bundle. When a user registers with eBay, a Beibao client will be bundled. Similarly, when a user registers with Beibao, they will see eBay's promotional advertisements, allowing you to see the above discount information at a glance.

At the same time, Beibao is signing payment platform cooperation agreements with more Internet companies, so that users feel that with Beibao, they can use it on different websites, and even have the illusion that it can be used on all websites.

Of course, this is a goal, but it is unlikely to be realized. There is no payment software that can achieve such a monopoly. Unless Baibao does not charge fees, then Baibao will lose the biggest source of profit.

...

At this time, the payment package also fell to the ground, and began to appear on Amazon's website payment options, and it was the first by default. The promotion of the payment package also uses email promotion, and obtains a list of email accounts from Baibao, and then starts to push advertisements according to this.

The most important point here is the incentives, which are time-limited. Let customers see the countdown and immediately think that if they don't buy it quickly, the opportunity will be missed.

And when they click on the advertisement link, after entering the Amazon page, there will be a floating window on the right side, shaking constantly, attracting them to click on it, and above it is the registration link of the payment package.

It tells users the advantages of the payment package, credit guarantee, and the joint signature of Feng Yu and Kirilenko. The slogan of the advertisement is, you shop, I guarantee it, safe, simple and fast.

Among them is the image of Feng Yu and Kirilenko, the two shake hands, looking happy to cooperate, but Kirilenko is from the front, while Feng Yu is from the back.

After this email was received by many of your users, everyone noticed that the payment package was jointly guaranteed by the second richest man in the world and the richest man in Eastern Europe. It must be more secure, so the registered users of the payment package began to grow at a rapid rate.

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