Chapter 1140: Price War

Feng Yu was still inspecting AIWA, when he received a call from Duan Yongping, saying that the price of Suony's PSONE had been reduced!

"What did you say? They lowered the price to $259? And they started giving away game discs too? The reason is that Souni changed the brand culture? So what is their new brand culture?"

After hanging up the phone, Feng Yu felt speechless. The previous brand culture of Le-Wen Suoni was "digital, dream, and children", which is also the main consumer group of Suoni products.

But now, a sudden change has been made and it has become an "ubiquitous value network".

The previous brand culture was quite reasonable, and it was in line with Suony’s main products at the beginning, portable music players, game consoles and other major profitable products. Even later digital cameras, mobile phones, etc. can also be included under digital.

But now what about this? The ubiquitous value network means they do everything?

That's right, Souni has made a lot of investments, such as Souni and the rice cooker, the world's first rice cooker was invented by Souni, but they didn't focus on home appliances.

Suony then invested in rice, ramen and other foods, or foods that can be cooked in a rice cooker. Of course, those industries ended up blind.

Later, because there was no heating in the island country, the humidity was heavy and it was too cold in winter, so Souni began to produce electric blankets, and then electric heaters and the like. These also brought some profits at first, but later because Souni’s price was too high, was gradually eliminated.

Sunny was also the inventor of the world's first transistor radio, and soon, they were surpassed by others on the radio, and then they started to make TVs, such as video tubes.

Finally, relying on these technologies, they made the WALKMAN, which became popular all over the world. But now, it is not surpassed by AIWA.

It can be said that many of Sunny's ideas are good, but in the end none of them can last for a long time.

Of course, during this period, they also invested in a series of blinding products. It seems that many companies in the island country are like this, including 30, Dongzhi, Songxia, etc., and Rentiantang. They seem to believe in not letting go of any Possibly profitable investment concept.

Souni also owns coffee, milk powder, toilet paper, hospitals... maybe Souni is not as good as the Four Star Group, but there are some investments that the Four Star Group does not have, and many of them look like black technology.

Do you think there is any connection between these things? It seems there are too. But what if there is no contact? There is really no connection.

This ubiquitous value network,

If it is the brand culture of the Four Star Group, it is more reasonable. After all, most of the businesses of the Four Star Group are profitable, and many of their industries can be played within the company.

But most of Sunny's wonderful investments are losing money.

Sunny, this is the film company starting to make a profit, do you think their investment is correct? Planning to promote the company's products with the brand as the core?

If it’s just like this, then it’s nothing. There are too many wonderful investments in the wonderful company, and Taihua Consulting also has some wonderful investments, and there are also losses. Not every venture investment can make money, otherwise what is it called venture capital?

But Sunny actually lowered the price of the game console and added game discs. This is clearly planning to fight a price war with GBOX!

In his previous life, Bill Gates ordered Microsoft to lose more than one billion U.S. dollars every year. Isn't he still selling game consoles? And later, the game console business also started to make money.

Most importantly, the game console business has caused Microsoft's stock price to rise again. Many people believe that this is another profitable business for Microsoft, and then Bill Gates took the opportunity to continue cashing out stocks.

It can be said that although Microsoft lost money because of this, Bill Gates did not lose money, and neither did the shareholders.

Of course, if you want to play like this, you have to afford to lose first.

Feng Yu originally didn't plan to play this way, because Aihua Xiaobawang is not listed, so he can't earn the added value of the stock price by playing this way.

Moreover, because GBOX has the technology of Aihua Xiaobawang, and the factory is mainly in China, the cost has been reduced, and there is no need to lose money to sell it.

But now, Suni has made the move first, so why is Feng Yu afraid to fight?

Price war, who is afraid of whom? Will Microsoft and Feng Yu be afraid of fighting with others for burning money?

Feng Yu called Bill Gates and told him about Souni's price war. Bill Gates immediately stated that the price of GBOX should also be lowered. When the initial price was set, he felt that it was expensive because it was a new brand after all.

Although surrounded by the aura of Microsoft and Fengyu Electronics, it is still not as good as Sunny and Ren Tiantang. He has long wanted to use low prices to seize the market, but Feng Yu did not agree before.

Now that he has found an excuse, of course he continues to persuade Feng Yu. Anyway, in terms of losing money, Microsoft will lose less, but for the stimulation of the stock price, Microsoft will take advantage of it.

Now that Bill Gates has agreed, Feng Yu also notified Zong Qingxian and Duan Yongping, and began to think about a price reduction plan for GBOX. They can't suddenly drop the price like Sunny's game consoles, and those who bought it before will lose their money. I feel at a loss. Some other tie-in conditions should be given, or the tie-in sale of game discs should be canceled altogether.

Duan Yongping thought about it for a while, and thought that it would be easier to cancel the tie-in sale of game discs, and pre-install a game in the game console, such as Diablo, which is very popular now, which can only run on GBOX now. Other game discs are canceled, which can reduce the price of the product in an all-round way.

Didn't your Suuni change to $259? We sell it for $229, which is already below cost. Moreover, according to Duan Yongping's analysis, if it is sold at this price, Suony must also lose money.

Now that the word-of-mouth of GBOX has spread, some people have begun to like the unique games in it. As it happens, the price of game discs has also been reduced, which stimulates everyone to buy this game console because of the games.

Originally, Suni's market share was about half, Rentiantang's 40%, and the rest was occupied by Sega and GBOX. Sunny wants to beat the new GBOX directly by selling it at a lower price.

But I didn't expect that GBOX was so crazy that it started selling at a discount.

Suni is okay, he is ready, but Ren Tiantang and Shijia are confused. Are these two companies crazy? They don’t make much money in the first place. If you still do this, are you still making money?

After Sega was tricked like this, the sales data plummeted again, and the sales of Rentiantang's game consoles also began to decline.

There was such a joke in the previous life that when the two giants in the industry start a war, the brands that generally rank third or fourth will gradually disappear.

For example, when Jiaduobao was fighting Wang Laoji in the ring, Heqizheng suddenly disappeared. The year before, Heqizheng was ranked second in terms of sales.

Now Shijia has directly conceded defeat, but Rentiantang is not convinced, and Rentiantang has sufficient funds at this time, isn't it just a price war, who is afraid of whom.

Therefore, Ren Tiantang also joined the battle, and directly adjusted the price of their game console to 199 US dollars, with a tyrannical attitude of "Come on, let's hurt each other"!

The media exclaimed, is the game console war going to start again?

... (To be continued.)