Chapter 1141 Little Bully Going to List

The three major game console manufacturers cut prices at the same time, and even the game discs have made corresponding price cuts and promotions. The result is a tragedy for Sega.

At the beginning, Shijia was also supported by Microsoft, but it was a pity that it failed to live up to expectations and was abandoned by Microsoft. Now Shijia has neither money nor sales, and even the brand awareness is getting worse day by day.

Others can't afford to cut prices, and they don't even make money now. If they cut prices, they'd be staring and losing money. Suony, Rentiantang, including the later GBOX, can all afford compensation, but Shijia cannot afford it.

So in less than a month, Shijia couldn't hold on anymore. This month, their global sales of Saturn game consoles were less than one hundred! It can't be said that the sales volume has plummeted, it is simply a pitfall!

The shareholders of Shijia are worried. At the beginning, Microsoft intended to acquire them, but they thought the price was too low to make any money. What now? They want to sell, and they don't want to sell Microsoft at a loss. Obviously, GBOX is more promising.

Although the sales volume of GBOX is still not as good as that of Sunny and Rentian, it is easy to surpass Saturn. A new game console brand can climb to the third position in such a short period of time, which shows how strong its strength is.

And now there are advertisements of GBOX on the Internet and in newspapers, and the acclaim is rave. Of course, some of them must have been paid for, but it cannot be denied that GBOX games are indeed very popular. GBOX is completely made according to the computer, and its functions are really powerful.

And GBOX-LIVE, which is about to be launched by GBOX, is also very much anticipated. In this regard, it is ahead of Sunny and Ren Tiantang.

But Suony and Rentian have more fans, after all, they have been doing it for so many years. Many people are looking forward to the sequels of some classic games.

Duan Yongping also discovered a feature of the game consoles of the two companies, that is, the service life of their video game consoles is about five to seven years. It should be broken too.

Now it's time to sell this new machine, and they don't even offer repairs for the old ones anymore. Duan Yongping remembered this trick, and made users have to replace it because of its service life.

In fact, this trick is not uncommon in future electronic products. Whether it's an MP3 player, a cell phone, or a tablet, including a computer, few can survive five years without needing repairs. Of course, the current Nokia Magic Machine does not count.

After five years, even if the machine is not broken, its function is definitely far behind, so you have to replace it. In this way, the sales of new products can be continuously stimulated without causing market saturation.

Otherwise, the quality should be the same as the Nokia Magic Phone,

A mobile phone can be used for ten years with careful care, and the sales of the product will reach a peak soon, and then go downhill.

Only then did Feng Yu realize that in his previous life, they launched new game consoles not just because the performance of the game consoles couldn't keep up, but because the old ones were about to break down.

Many users have become accustomed to the existence of game consoles, coupled with the stimulation of new games, those who are already in their thirties will still choose to buy a game console to keep at home, in the euphemistic name, to play with their children. But often, these parents play longer and more happily than their children.

"Mr. Feng, it hasn't been long. Although our sales have been rising steadily, we have lost a lot of money. Microsoft has made a lot of publicity because of this game console, and the stock price has risen a little during this period. , we are not a listed company." Duan Yongping was a little depressed, it was their fault for the promotion at a discount.

"You want Aihua Xiaobawang to go public?" Feng Yu asked with a smile.

The company of Aihua Xiaobawang itself is here, not far away, but it is the Peng Exchange. Looking at those red, green and green numbers, it is no wonder that Duan Yongping is jealous.

Because of this GBOX, Aihua Xiaobawang handed over the business of repeater, cordless phone and electronic dictionary to Aihua Electric Appliances. These are all his thoughts on Yongping.

Originally, Duan Yongping thought that this GBOX could make more money, but now it has lost money, not to mention dividends for his shares, and I am afraid that this year it will not even be able to pay the workers' bonuses.

Of course, Duan Yongping did not lose money personally, and he had to be compensated for the divestiture of his advantageous business. Aihua Electric also has Duan Yongping's shares, and he can tell that Mr. Feng is very satisfied with him. Not to mention much in the future, the vice president of Taihua Holding Group, he can still compete.

Zong Qingxian is also more supportive of him. In Taihua Holding Group, in terms of qualifications, Duan Yongping may be inferior, but in terms of ability, Duan Yongping only obeys Feng Yu.

"Mr. Feng, Aihua Xiaobawang's funds are getting tighter and tighter. We need to develop better consoles and make the company operate normally. Either the shareholders will continue to inject capital, or we can only go public for financing." Duan Yongping explained .

Injecting capital, it’s not a loss. How good is financing? If you use the money invested in retail investors to develop the company, even if you lose, you won’t lose much. Anyway, this GBOX project is a long-term plan. If we do this now, at least this generation of machines will lose money. It will take at least three to five years for the second generation machine to be launched, right?

Could it be that the company can hold back and continue to inject capital into Aihua Xiaobawang in the past three to five years? This is not in line with the investment philosophy.

Feng Yu looked at Zong Qingxian: "Old Zong, what do you think?"

"I also think that what I have said makes sense. Now it is clear that everyone is selling at a discount. Both Rentiantang and Sunny are listed companies. Their products sell well. They claim to be profitable. They fool investors into looking at the future. Then the stock price We can earn it back. We can’t, we can only keep investing, which is too serious for the funds.”

"Have you discussed with Microsoft's representatives, do they agree to the listing of Aiwa Xiaobawang?"

"They agree." Duan Yongping replied.

Feng Yu thought for a while: "Don't go public in China. There is not much support for game consoles in China, and the amount of financing will not be too much. How about it, it is not too far to go to Xiangjiang to go public, and you can raise more money. Old Zong, You find someone to make a listing plan for you, and let Aihua Xiaobawang go public early next year!"

It is certainly possible to continue to invest money in it, but as Zong Qingxian said, it is not worthwhile. Anyway, they still have the final say after listing, and there is nothing wrong with financing and development now. If those investors have foresight, they can cover it for more than five years, and the rate of return will not be bad.

It would be even better if Microsoft took advantage of the rising stock price to cash out, this game console, he will make it himself in the future. However, Feng Yu estimates that Microsoft will never sell this part of the shares, not to mention that the investment itself is not much, and it also has great strategic significance for Microsoft. sell.

Aren’t Suony and Rentiantang going to compete with us in burning money? Come back now, raise hundreds of millions, or even billions of Hong Kong dollars, and play with them slowly. ( )