Chapter 1134 Fruits Are Also MP3

When the Taihua Holding Group was full of joy, Masao Kameda and Hajime Yagyu sat together to discuss how to deal with this new enemy.

Fruit Company has also entered the field of portable music players, and today, it has just launched a player named ipod.

This player uses a new music format, that is to say, what they play is not the traditional mp3 format music, and this format can burn CDs.

This music playback format was not originally developed by the fruit company, but by two other programmers. It was acquired by the fruit company, and it was actually applied to the fruit company's PC this year.

Originally, Hajime Yagyu and the others didn't care about a new audio format. What's special about it? The format itself is developing towards taking up less storage space. This format has not made much progress.

But what they didn't expect was that the fruit company actually produced a music player, and it was also very simple and beautiful in terms of appearance design.

Another brand of Fruit Company is also one of the giants in the electronic field. Although it does not specialize in music players, it has many diehard fans just like Sunny.

Moreover, the fruit company's products have always used its own system, and this system also has many users.

What surprised them even more was that the memory of this fruity iPod turned out to be 5gb, far exceeding the capacity of aiwa. Even the LCD screen is a circle larger than aiwa's products.

Only then did they discover that the development speed of hard disk mp3 was so fast. The products they saw last year were still bigger than a palm. How long has passed? They are only half the size of a palm.

In this way, it can definitely be called a portable music player.

Coupled with the selling point of large capacity, Fruit Company also launched an audio download website, the price is cheaper than Aiwa's website, and it is supported by the Recording Industry Association of America.

Liu Shengzhao really wanted to scold those Americans, this is clearly a kind of local protectionism! We were originally a genuine download website, and you came to sue us, but now you turn your head and support the fruit company's website, isn't this distinction too obvious?

On aiwa's English website, the price of a single mp3 download is 99 cents, which is already relatively cheap compared to the price of about 20 dollars for a genuine CD.

But the price of an mp3 download from Fruit Company is only 79 cents. Don't they want to make money? Counting the unlimited number of downloads for a monthly subscription, the normal price of an mp3 is less than 50 cents, but the price they have to pay the record company is more than 30 cents.

What about website operating costs? This cost is not a small amount.

Aiwa's website can barely make a profit. How can the fruit company make a profit at such a price? Can they still accept losing money? This is absolutely impossible!

Then there is only one possibility, those record companies sell the copyright fee to the fruit company even lower!

"Hmph, we want to sue those record companies, why should they charge us a higher price?" Liu Sheng said angrily.

Masao Kameda was also very helpless, but he still persuaded: "How to sue, why should I sue? How much to sell is their business. Anyway, if you sell more and sell less, they will make money. As long as others do not sell at a loss, it is not illegal. When I first signed the contract, I didn't think of this, their music format is obviously a kind of mp3, but if they change the name, our legal clauses can't restrict it."

When signing the contract, of course they asked for it, no matter what company the copyright of the mp3 format is sold to,

Everyone's price can be different, but the difference must be within a limited range.

But the format of the fruit company is not called mp3, and they have nothing to do!

"Find out the shortcomings of the ipod, and we use this as the main direction of publicity. I don't believe it. They just entered the mp3 field not long ago, and they can be as good as us. Not even Sunny, let alone the fruit company!" Liu Shenghao gritted his teeth and said.

There is a specialization in the technology industry, and the fruit company has never had a portable music player before. This is the first time, and it is impossible to surpass them all at once.

Such as noise, such as battery life, such as compatibility with PC systems, etc., there must be weaknesses.

Soon, the branch office in the United States sent over the evaluation report of the ipod. After seeing this report, Yagyu Hajime was relieved.

Although the memory is a 5gb hard drive, the noise is indeed louder than aiwa's mp3, that is to say, the sound quality is worse.

The technology including earphones is not as good as that of aiwa. In this way, aiwa can promote more in terms of sound quality. At the beginning, they were able to defeat Souni in the field of cassette players, relying on their leadership in sound quality, giving users better sound quality enjoyment.

In terms of battery, because the fruit uses a mechanical hard drive and has a larger screen, it consumes more power. It can be used continuously for only five hours, while the awia can be used for at least eight hours.

Even aiwa is developing a built-in lithium battery, which can be directly charged and used at that time, and the battery life can definitely exceed ten hours!

Another important point is that ipod does not support Microsoft's win system, so many users cannot use it. After all, there are more PCs using Microsoft's system than imacs using fruit system.

And they also tested that the ipod lacks a very popular function than aiwa's mp3, that is, random playback.

That is to say, the fruity ipod can only play in the order of the list, which makes many old users sound boring because of the lack of freshness. ℃≡miào℃≡bi℃≡ge℃≡

The news here was sent back to the country, and Feng Yu called Liu Shengzhao after he knew about it.

"Boss, don't worry, our aiwa will definitely continue to suppress ipods and maintain an absolute lead in sales." Liu Shenghao made a promise.

Feng Yu said with a smile: "Actually, you don't need to worry at all. Although the iPod has some advantages, the disadvantages are greater than the disadvantages. Don't worry, just follow the route we set for ourselves. They The selling price is a hundred dollars higher than ours, which severely limits their sales."

The price of ipod is 299 US dollars, while the new price of aiwa's mp3 is only 199 US dollars. However, in terms of price, it is not the biggest advantage of aiwa. The biggest advantage of aiwa is that it supports the most traditional mp3 format.

Although aiwa provides a website for genuine downloads and encourages users to download genuine ones, some pirated mp3s are still shared by users on multiple websites, breaking the technical protection of aiwa company.

And many people actually buy mp3 because they can download mp3 audio for free. This is the biggest advantage of aiwa.

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