Chapter 896 I Just Want to Go Further (14)
Rating fraud is nothing new!
In May, Wang Jianfeng, the producer of "Ancestral Hall" broke the news, "As long as you have money, you can buy the viewing data of any show, no matter where it is broadcast, and no matter what time period. With 50 million yuan a year, you can enter the national ratings top ten."
Why fake it?
Because the revenue of TV stations is advertising, the standard for advertising placement is ratings...
It can be said: Everything on the TV station is based on ratings.
Once there is profit, a chain of interests will be generated. For the sake of ratings, many people take desperate risks and falsify ratings.
There are three main methods of falsifying ratings: interfering with sample households, eavesdropping and intercepting data, and directly tampering with data.
Buying samples is the lowest and easiest method to operate.
There are more than 57,900 sample households in the country, scattered in each province, with only a few hundred or thousands in each province. As long as 100 are disturbed, at least 1% of the ratings can be controlled.
What is the concept of 1%? The current ratings of popular TV series are only 2-4%!
The current Soffrey ratings evaluation method uses hundreds of so-called sample households to estimate the ratings of a city. This directly leads to the fact that as long as a limited number of households among hundreds of households are controlled, a city can be greatly affected. The city’s ratings performance.
The cost is extremely low and the gray benefits are extremely high. It is impossible to eliminate...
Sofre is the dominant player in China's ratings market, and the only authoritative authority for evaluating ratings on national TV stations is Sole. TV stations can only use Sole, and advertising companies only recognize Sole...
Later, CVB ratings statistics were published, but this sampling was inherently lame—all samples were non-public and opaque, and the sample rate was less than half, and even at the beginning there was no 25% ratio.
Moreover, most of his samples come from IPTV, and one of the earliest and largest user groups of IPTV is Shanghai BesTV, and all Shanghai BesTV data are integrated into CVB samples. IPTV has a special feature. Where you installed it, it is turned on by default. The TV stations are local, so wherever there are more users, the ratings will be higher...
It can be seen how much Dragon TV takes advantage.
Mango Channel is in dire straits - no matter how high the online discussion rate is, no matter how high the online broadcast volume is, its ratings are limited to a certain value. Except for the top three in the year, it basically cannot exceed 0.5%. 0.3 and 0.4 seem to be She is destined to have an ending, and the number of IPTV users in Hunan has indeed always been relatively low...
It's of no use...
In the final analysis, we still have to build a platform!
…
"Double Exposure" is actually the winner of this year's National Day release because of its low cost...
My best friend married a good-for-nothing husband, but she actually targeted her boyfriend. In anger, the woman killed someone and buried his body. In the end, she found out that it was her fantasy...
As for this story, the thief photographed by Li Yu is complicated and not interesting!
Fortunately, Fan Xiaopang's popularity has skyrocketed after "Star You"...
However, the reputation of this drama is not very good, and although the box office is okay, it can only make back its money at most - "The Dragon King of the Dragon King" has too many advantages!
Moreover, there are eight producers of "Shendu Dragon King". In addition to Tianmei, Jiahe, China Film, and Shanghai Film, there are also Wanda, Dadi Cinemas, Hengdian Film and Television Company, and Yindu Organization...
Shen Xudong is happy to share the cake. The "Di Renjie" series and "Journey to the West" series, including "Earth Fire" and "Feeding All Mankind" that are currently being prepared, are jointly produced by seven or eight investors...
Fan Xiaopang is very jealous!
So far, the highest-grossing movie she has participated in is "New Shaolin Temple" with 212 million...
If this data were placed three years ago, it would have been pretty good, but this year "Painted Skin 2" (Chen Hao, Zhou Xun), "Why Shengxiaomo" (Tang Yan), and even "When a Man Loves" (Zhao Liying)... There are 300 million votes
The box office of "New Shaolin Temple" is obviously not enough!
She wants to make progress!
Although she was rejected by Shen Xudong last time, she knew that the only one who could help her now was Shen Xudong.
Especially after filming "Iron Man 3"...
——It only took half a day to shoot, just for fun...
Fight for the qualification to co-produce films!
Sino-US co-productions can bypass the quota for imported films, and at the same time, the film producers can enjoy the same 43% revenue sharing ratio as domestic films. Purely imported films can only get a maximum of 25%. Taking the box office of "Transformers 3" as 1 billion yuan, if it is a co-production, the producer can get an additional 180 million yuan, which is 26 million US dollars in revenue...
However, after she told Shen Xudong about this, she regretted it...
Shen Xudong clearly told her, 'This method is also called a special version, and your scenes will not appear at all in the international version! ’
'ah? ’
'Ah, what, money can make all the difference. If foreigners want to make Chinese money, they will stuff it with Chinese elements to harvest the Chinese box office; when the Chinese people are rich, they will spend money to let foreigners stuff Chinese elements to make their presence felt, and everyone will get what they need...'
‘Then wouldn’t I be embarrassed! ’
'Yes…'
‘Then what should I do now? ’
'Whatever... Anyway, just don't issue press releases to your own company...'
'Where are you? ’
‘…I’m at the company…’
'do you have time at night? ’
Well, there is really no way to listen to the teachings at close range through a mobile phone, so Fan Xiaopang decided to pack up and come to your door...
Shen Xudong didn't want her to come to his home, so he simply sent her the hotel name and room number...
…
Shen Xudong is discussing the role arrangement of "Ping Pong" with several assistant directors. Bai Jingting, Zhang Yishan, Dou Xiao and Yang Yang are the leading actors. Wei Daxun, Yu Haoming, Qu Chuxiao and Sun Jian are all supporting actors...
Anyway, these actors all have schedules, so we might as well call them all over - if they can't play the leading role, they can play supporting roles.
Just the young actor he saw on "I Am an Actor" that day...
The main story of "Ping Pong" takes place in the BJ Table Tennis Kingdom Club - the latter provided the shooting venue and incidentally implanted 25 million...
According to Shen Xudong's idea, these people must be trained for two months. At least you must be familiar with table tennis.
You don’t even know how to play table tennis, how will you shoot then?
The actors naturally had no objections, and even the supporting actors trained with them...
After all, this is Shen Xudong's movie, a top-notch movie resource!
When Fan Xiaopang sent the text message, Shen Xudong was discussing the storyboard with the assistant directors. After the discussion, he drove directly to the hotel - he has long private rooms in several BJ hotels!
I first ordered two pieces of food, and then simply arranged the battlefield, just moving the pillow to the middle position - it would be more comfortable to cushion it.
Then wait for Fan Xiaopang to arrive...
Fan Xiaopang was very punctual and knocked on the door at 6:30 and came in. Unfortunately, Shen Xudong was on the phone - talking to Chen Xi.
In addition to the National Day box office of "The Dragon King", she also said, "Huayi, Singmei, Bona, Enlight, including China Film are preparing to join forces to force the theaters!" ’
‘Forcing the theater chain? How to force it? ’
'Requesting that the share of accounts be increased from 43% to 45%...'
"45%? We're not...hiss..." Shen Xudong watched Fan Xiaopang squat down and couldn't help but cooperate...
Chen Xi on the other end of the phone did not hear anything strange and continued: "...I know we had 45% in the first week, but we had 43% in the second week, and 41% in the next two weeks... If we maintain a 45% split, we can get more for one movie 10 to 20 million!"