Chapter 928 Variety Show (45)

The overseas performance of "囧囧" was quite dismal. In the original time and space, only Thailand was not bad, with a box office of nearly 200,000 US dollars...

There is a concept called cultural discount.

It believes that "a specific TV program, movie or video rooted in a culture is very attractive in the domestic market because the audience in the domestic market shares the same common sense and lifestyle; but the appeal will diminish elsewhere because The audience there would find it difficult to identify with the style, values, beliefs, history, mythology, social institutions, natural environment and behavioral patterns."

Quite right!

Because comedy is rooted in a unique cultural environment, the cultural discount phenomenon is particularly serious. This is the so-called "comedy does not go out" phenomenon.

Let alone domestic comedies, even the comedies produced by Hollywood, which leads the world in production level, are difficult to win the welcome of audiences in other regions.

The "Hangover" series is not very popular in Asia...

"The Hangover 2", which has the highest box office, only had a box office of US$2 million in Japan, and less than US$500,000 in South Korea!

You said that Japan has its own aesthetics, but what about South Korea?

Generally, movies that are popular in the United States will definitely be popular in South Korea, but for the "Hangover" series, South Korea just doesn't buy it...

Chinese humor is subtle and restrained, like a dragonfly touching water; while American humor represented by Hollywood is often extremely exaggerated and unrestrained.

This form of humor based on local cultural background and cultural traditions is difficult to be fully accepted by audiences from other cultural backgrounds, resulting in the phenomenon of "unintelligible" discounting.

and…

Xu Lang in "Thailand" experienced many hardships and setbacks, pursuit and loss. In the end, he gave up his previous pursuit and gained inner sublimation, realizing the true meaning of life.

This is a typical Chinese thinking!

Fame, wealth and fortune are all external things. The most important thing for a person is to discover his true heart.

It is easy for any Chinese audience to understand such cultural connotation and get inspiration from it. Can foreigners understand it?

However, due to the popularity of "囧囧" in the mainland, overseas copyrights are also selling well. About fifty countries and regions have introduced "囧囧"...

Basically, the copyrights are bought out, and the total income is close to 4 million US dollars!

…

Huang Bo is preparing to take a year off...

In fact, after winning the Golden Horse, he also took a break for about half a year.

His own words: Suddenly he felt that something was wrong with him, that his work and life were reversed.

When you become an actor, you will also get some inexplicable respect. Even when you go down the stairs, someone will help you. How old am I, and I still need you to help me, but people have good intentions and there is nothing they can do.

A non-idol actor like me cannot be ungrateful.

The actors are representative of social classes, and I represent the marginalized people living in the city. I have to figure out what work is for.

I used to play small characters, and my acting was quite lively, but I suddenly found that I had nothing to do with urban life. Every day when I went out, I would be picked up and dropped off by cars, either by plane or on the set, and I had no life of my own. So throughout the year I met up with friends to drink and chat. I think this is more important than anything else.

Still very awake!

I'm going to take a rest this time because I'm just too tired.

In one year, he made nine movies, including "The Ruffian Hero: Total War", "Killing Life", "Crazy Dinner Party", "Thailand", "101 Proposals", "Cook, Actor and Ruffian", and "Shandong Good Man" , "Journey to the West: Conquering the Demons" and "Dear"...

Although some are friendly guest appearances - "Crazy Dinner" is a typical guest appearance...

But still very tired!

Especially many scenes that require full concentration...

Especially "Dear", it's so torturous!

It just so happened that Guo Fan approached him to prepare "Earth Fire"...

Taking this opportunity to take an eight-month break - he will also join the crew of "Earth Fire" as an assistant director!

fine…

Learn about industrialization and standardization, and feed back your own film production.

Then... "Extreme Challenge" invited him, and the price was very generous...

4 million for one phase!

One issue!

This... To be honest, no one can help but be tempted!

Celebrities can indeed make money by participating in variety shows, and they can earn much more than filming.

China's variety shows are all about star-making. With stars, there will be advertising sponsorships, and video platforms will rush to buy online broadcast rights...

The base point is the star!

Domestic variety shows pay sky-high prices to stars. They have star effect, high ratings, and can charge more advertising fees. China has a large population and a large market, so advertisers are willing to pay sky-high advertising fees. At worst, the unit price of the product will increase by one or two yuan. , if the sales volume is high, you will make money back!

Therefore, "I Am a Singer" can invite top-line popular American female singers like Jessie J.

The first season of "Extreme Challenge" directly packaged Sun Honglei, Huang Lei, Huang Bo, Luo Zhixiang, Wang Xun and Zhang Yixing...

Comparatively speaking, Zhang Yixing can be regarded as an addition - in the beginning, his popularity was far less than that of Lu Han and Kris Wu.

Bringing it back, Huang Bo was very excited, but... "Extreme Challenge" is a program on Dragon TV...

Among domestic variety shows within the system, excluding CCTV, there were only two teams at the beginning: one was in Hunan, and the other was the Variety Show Department of Dragon TV.

Dragon TV relies on "Come on!" "Good Man" became famous in one battle, followed by "China's Got Talent", "Dance Forest"...

Then, Tian Ming’s team who created this series of programs left Dragon TV and became the president of Canxing Culture. Following him, there were also the old team members of Dragon TV’s variety show department such as Jin Lei, Shen Ning, and Xu Xiangdong...

In the original time and space, these people made "The Voice of China" together!

Of course, things didn't go so smoothly this time, because "The Voice" has been produced by Tianmei Entertainment and has just ended its second season - the second season of "The Voice" has raked in 1 billion in advertising fees!

Maybe it was just stimulated, so "Extreme Challenge" was created by Dragon TV and Canxing Culture.

No expense spared.

The question is, this is the same type of reality show variety show as "Run", will it affect the company's layout?

After hearing his concerns, Shen Xudong was stunned: "No, you still have to think so much about taking on a variety show?"

"What if it happens, it will affect the company's variety show layout, which will be bad!"

Shen Xudong waved his hand: "...it will not affect..."

"That's good!"

Huang Bo breathed a sigh of relief, and then Shen Xudong was curious: "Why did you accept the variety show?"

"I need to make money to support my family...and I plan to take a break for half a year recently, and this variety show just happened to come..."Run" asked me before, and I happened to be filming, and I had no time to spare..."

"It's okay, this is all..." After saying this, Shen Xudong suddenly remembered something: "I was chatting with Wang Tai the other day, and he said that PPTV also wanted to make its own variety show, and it seems that he bought a few copyrights..."

"Wangtai? Wang Xiaohui?"

"Yes, there seems to be "Infinite Challenge"... Do you want to ask him..."

While they were chatting, Xu Zheng also came over. When Huang Bo saw Xu Zheng, he immediately stood up and said, "Hey, Director Xu is here!"