Chapter 925 2013 (15)
"Zodiac" has never sold "One Shot"...
Quite unexpected!
What is the cast of "Zodiac" - Jackie Chan directs and stars, and the supporting cast includes Kwon Sang-woo, Liao Fan, Yao Xingtong, Zhang Lanxin...
What about "One Shot to the End"?
Huang Bo is not used, the starring role is Yu Hewei...
As for Ning Hao?
Ning Hao has never been a blockbuster director. So far, his highest-grossing movie is "The Unknown" with 502 million!
Although it makes money, it’s not particularly profitable!
He himself is not very mainstream, and the issues he focuses on are all marginal figures...
The main twist in "One Shot to the End" is very beautiful...
In addition, Ning Hao has a large fan base, which directly boosted the box office in the past few days...
Moreover, during the promotion of "Thailand", "One Shot to the End" was played many times. Xu Zheng and Ning Hao had a ferromagnetic relationship - they listened to the song together...
What about "Zodiac"?
Jackie Chan's reputation has not been very good in recent years, and it has greatly affected movies!
The mainland box office was trampled by "One Shot"!
But it’s okay – the main mainland audience understands the theme of ‘Twelve Zodiac Signs’.
Even Asian audiences understand...
In addition, thanks to the crazy growth of China's film market, many third- and fourth-tier cities and even towns have popularized cinemas. In these markets, Jackie Chan's appeal far exceeds that of first-tier cities!
However, the sales of "Zodiac" in North America and Europe are not very good...
It's understandable, after all, the theme of this drama is inconsistent with the worldview of European and American audiences!
Don’t countries in Europe and the United States know that behind the twelve zodiac animal heads in the Old Summer Palace lies China’s humiliation, oppression and blood feud for more than a hundred years?
You know, when they invaded Iraq in the 21st century, they did not even spare the ancient Babylonian cultural relics in the National Museum of Iraq, and robbed them all from the home of the United States.
Can you still expect them to understand the spirit of the movie and return Chinese cultural relics?
The ancestors of the Angsa people were all pirates. When they opened up the new continent, when did they ever show mercy to the foreigners? How is it possible to like this movie?
Only we Asians, who have been bullied for more than a hundred years, understand such a heavy theme in the "Zodiac" movie.
That's why Shen Xudong said "Zodiac" is a good movie!
But...it was definitely suppressed by "One Shot"...
Jackie Chan can't be said to be depressed - he will continue to collaborate with Shen Xudong in his next movie - "Little People".
A cool action movie in the style of "Taken" and "The Righteous"...
Gu Long's style of movies is still not out of date - a master who hides in the city, for a woman, or a kind of instinct, suddenly doesn't care about anything, and cuts off his head and face. He didn’t have a high hat, nor was he righteous. He just felt that he had to take action, so he immediately entered the stage of returning to the world after washing his hands in the golden basin. With his own strength, he could cover the sky with one hand...
In addition, the screenwriter and director are Rian Johnson. This guy is very good at digging out the things behind cool movies. Unlike ordinary cool movies, "Little People" digs deep into the villains. Although it fights Russian gangsters, it involves the British. Black police and syndicates - yes, Britain.
The plot is still very deep!
At the celebration party, although "Zodiac" was not particularly good at the box office, Jackie Chan was still very happy: "I am very satisfied to be able to make this movie!"
…
Two celebration banquets with inconsistent themes - celebrating box office success!
But one is over a billion, and the other is only 300 million...
It still feels different!
Especially the Huayi brothers...
However, fortunately, "1942" failed at the box office, which made Feng Xiaogang feel very guilty and expressed that he would partner with Wang Shuo to make a comedy to make money...
In addition, Huayi Brothers successfully deployed Korean film companies - invested in Show Box Film Company, signed a strategic cooperation, and agreed to jointly create six blockbusters in three years!
The first one to bear the brunt is Kim Yong Hwa's "The Ming Dynasty", and there is also the "Demon Slayer" that has been completed!
There is no way, Huayi Brothers does not have the siphon effect of talents. If you want to make a good movie, your first choice will always be Tianmei Media. If you want to make money, Wanda is recruiting people...
Several Taiwanese directors whom Chen Guofu strongly praised are not reliable!
The only option is to use Korean film companies...
However, neither of these two things were on the hot search. The biggest entertainment news during the New Year's Day was that "Gong Li and Donnie Yen joined the online drama "Three Kingdoms", and PPTV spent a lot of money to create a solo drama!" ’
That's right, PPTV officially announced six dramas, "The Ancient City", "Forensic Qin Ming", "Want to See You", "The Empress' Martial Arts Strategy", "Wuxin Master" and "Three Kingdoms: The Origin"...
And the starring lineup was announced, including Nazha, Chen Xiao, Yang Xiaomi, Fan Xiaopang, Gong Li, and Donnie Yen!
In addition, there are a large number of actors from "I Am an Actor"...
This is too cruel!
It shook the whole circle upside down!
The industry has questioned how to recover costs, and many people in the system are thinking about what Shen Xudong wants to do...
Subvert the traditional model?
This is not possible!
Let's analyze it. The original "value network" of traditional film and television companies is in the TV station, where the personal connections are and where the resource accumulation is.
Moreover, the value network of traditional film and television companies and TV stations determines their direction and resource allocation, which will only flow to TV series with better quality and higher costs.
Therefore, at first, they had a contemptuous attitude towards the new little brother of online dramas.
PPTV has produced many dramas before, but they were basically distributed to TV stations...
Now, is it going to be broadcast exclusively?
This is absolutely not possible!
In fact, they know very well that the value network of traditional TV stations is the middle-aged and elderly viewers who watch TV at home. When it relies on such a value network, it cannot create content that is in line with the viewing habits of mainstream Internet viewers.
Nowadays, the consumption behavior of mainstream Internet audiences has changed to watching videos anytime and anywhere.
But they don’t dare to change, and they don’t want to change…
The purpose of PPTV's vigorous promotion of self-produced dramas is to draw the TV station's viewers and advertisers into the Internet, and keep people and money away from TV!
This is a challenge to them, and it is a clear challenge!
The demands of the audience or netizens are much simpler: do it faster!
…
"Mobile phones have become a product that young people can't live without. Which young people still watch TV series on TV?"
"The influence of Internet communication is greater! Since last year, I have found that people prefer to watch on convenient mobile phones than on TV and cinemas!
Let’s briefly analyze the reasons. On the one hand, because people work a lot and have less time for entertainment, they prefer online dramas with compact plots to long-running TV dramas. "
"In addition, I think what the audience likes is just the content. There is no need to judge the quality of a drama by whether it is a web broadcast or a star, and there is no need to classify actors by movie stars and TV stars. Only high-quality content and suitable scenes Just a respectful audience."
"PPTV is about to fully switch to a paid model. In order to make viewers willing to pay, we must spend heavily to create high-quality content..."
On the first day of 2013, Shen Xudong simply responded on Weibo about the self-produced drama - there was a lot of discussion, and many colleagues and superiors even called to inquire about the situation.
In addition, he also said, 'From the moment streaming media was born, TV stations, like traditional media such as books, newspapers and periodicals, will be marginalized by the Internet! This is the development trend of the times, and it cannot be changed by policies... I hope everyone can embrace streaming media... My plan for PPTV: invest 30 billion in five years to create more than 800 dramas. We need a lot of talents...'