Chapter 934 Hollywood Is Not a Guaranteed Profit! (Twenty Three)
"Watching Movies" is Shen Xudong's prescribed promotion channel. The main thing is that he and A Lang can chat...
"The market is here, it's normal to exceed one billion..."
"With a box office of 20 billion, the leading film will be around 2 billion, 30 billion, 40 billion. Naturally, there will be movies with a box office of 3 billion..."
"Literary and artistic creation follows the 28/20 rule. Only 10% to 20% are excellent works, and 80% to 90% are bad movies and mediocre works..."
""Tang Detective", I think it is between 1.3 and 1.5 billion. It mainly depends on whether the market can support it... I don't think it is a big problem. Judging from the feedback from Jiahe Cinema's layout in third- and fourth-tier cities, the theaters are still enough! "
In fact, Shen Xudong hates publicity...
That’s so tiring!
It's like running for president.
Every city has to run roadshows...
From eight o'clock in the morning, I accepted exclusive interviews with the media until one o'clock in the afternoon, where I had a meeting with the film crew. At three o'clock, I rushed to Sanlitun to record an online video program. From four to six o'clock, I went to the radio station to record a radio program. At seven o'clock in the evening, I had to attend an audience meeting...
No time to eat!
The most formal meal of the day was a bowl of noodles ordered at the interview hotel.
This state of continuous rotation has to be staged in various cities during the promotion period. Flying here and there every day, I often forget where I am for a moment.
Sometimes I think about it, if he is worth so much, why does Mao still do this?
This is called a rule.
Since you have chosen to make a movie, you must promote it.
He complained to the company, and then chose hunger marketing this time...
News about "Detective Chinatown" continues to be released...
Only three trailers were released on the day of the scheduled press conference, and then they quickly launched more than a hundred themed posters...
Of course, road shows still have to be run...
Concentrated in second and third tier cities…
The Spring Festival opening week in the Mainland has a lot to do with the construction of second- and third-tier cinema chains - in the past, even if you wanted to watch a movie during the Chinese New Year, you had to go to a cinema!
Therefore, "囧Mom" will be regarded as breaking the rules!
Movies are actually a small industry, with a total box office revenue of around 60 billion a year. The box office of domestic movies is about 30-40 billion.
The Spring Festival box office generally accounts for about 1/6 of the annual domestic movie box office, and accounts for about 1/5-1/3 of the annual revenue of county-level theaters...
Generally speaking, county-level movie theaters don't make much money. They rely on soup during the Spring Festival stalls and government subsidies to cover their capital and make a little money.
"囧Mom" will be directly changed to online. If everyone follows suit, then... the market will completely collapse...
Back to the topic, Shen Xudong first accepted a few interviews by himself, and then the actors gathered together to officially start the promotion...
…
February 2, Shanghai, hotel.
Shen Xudong was woken up by the alarm clock in a daze, took a shower, changed a set of clothes, went downstairs, and prepared to eat.
Today’s itinerary… I had an interview in the morning, and in the afternoon… I made an appointment with Ren Zhonglun from Shanghai Film Studio…
Last year, Shanghai Film Studio kept a low profile and only participated in three movies in the form of co-productions, "Twelve Zodiac Signs", "Painted Skin 2" and "The Dragon King of the City of Gods"...
Made a little money.
No, there is also "Mr. Tree", which is also produced and distributed by Shanghai Film Corporation.
Well, in those years, Chief Giacomo had a good relationship with the film - "Mr. Tree" was a movie produced by Chief Giacomo.
Compared with 2011, the performance is much better - "The Military Order of the Female General of the Yang Family", "Revolution of 1911", "Snowflake and the Secret Fan", "The Green Hornet"...
All kinds of money losses!
Especially "Girls of the Yang Family", which cost 100 million in exchange for a box office of 30 million, and has a poor reputation...
However, this time, Ren Zhonglun plans to ask about Hollywood investment...
Shen Xudong first accepted three exclusive interviews directly in the hotel, and then waited for Nini to arrive from Hong Kong. After reuniting, he was going to take her to meet Ren Zhonglun...
Nini took on two dramas, "The Ring" and "Death Notice"...
Quite busy!
Shen Xudong originally planned to exchange some pleasantries and then take her directly to see Ren Zhonglun.
This young lady is so enthusiastic that she immediately pounced on her when we met...
Shen Xudong subconsciously hugged and kissed her, not forgetting to kick the door shut.
After struggling for nearly an hour...
…
Shanghai Film has always planned to invest in Hollywood movies, so it bought out "The Green Hornet" last year, but the box office was not very good!
I originally thought this might be an accident...
Then Cloud Atlas came out!
"Cloud Atlas" is a play released by Warner Bros. Pictures, co-directed by the Wachowski sisters, starring: Tom Hanks, Halle Berry, Jim Broadbent, Hugo Weaving...
Ace director + big cast actors...
No matter how you look at it, it looks like a hit!
Oh, the reason why Ren Zhonglun cares about "Cloud Atlas" is because there is investment from mainland funds in this film-Xin Yuanye invested US$10 million in "Cloud Atlas", of which 5 million won the distribution rights of the film in mainland China, and the other 5 million was equity investment...
Original Time and Space, New Wilderness' investment in "Cloud Atlas" is regarded as the first export of Chinese capital to Hollywood...
In this time and space, Shen Xudong has already started investing in Hollywood, and the so-called first bomb has also been replaced!
The global box office of "Cloud Atlas" is not very good, with a cost of 102 million and a global box office of 130 million US dollars, including 27 million US dollars in North America and 23 million US dollars in the mainland box office...
Belongs to the category of blood loss!
It forced the Wachowski sisters to film a Netflix TV series...
Shangying is a bit unsure internally.
To be precise, Ren Zhonglun was a little unsure. When he met Shen Xudong, he asked about "Cloud Atlas"...
"I know this movie. The original cost was US$180 million. After the script was completed, it was sent to six major studios, and all of them rejected it. Warner Bros. was the last one to reject it. They felt that the story was too difficult for the audience. ,too complicated…"
"Later, producers Grant Hill and Shamus had to use fundraising methods to prepare for the production costs. I heard that only US$50 million was raised at Cannes... and the production budget had to be reduced to the final US$105 million..."
"It was Li Shaowei who helped raise the Asian funds... He is a Chinese producer. He has previously been the executive producer of "Jing Ke Assassins the King of Qin", "Crouching Tiger, Hidden Dragon" and "Heroes". He knows many people and helped New Wilderness invest. $10 million…”
"Just the one who paid for it?"
"Yes... "Cloud Atlas" doesn't look like a blockbuster project at all. Just because it has a Hollywood license, it can easily raise US$100 million in funds!"
Ren Zhonglun probably understood: "So, Hollywood movies are not guaranteed to make money without losing money!"
Shen Xudong asked: "Why do they want to find outsiders for a project that is guaranteed to make money?"
Also, it’s like the producers of "囧囧" and "One Shot" are only Tianmei Entertainment, and at most Golden Harvest Pictures...
Shen Xudong doesn’t even want to pay a premium...
"...Eat something," Ren Zhonglun changed the subject...
Nini didn't come. After clearing the air, she felt physically tired and just wanted to sleep. She didn't want to go downstairs, so Shen Xudong was alone, chatting while eating.
"There is no shortage of investors in Hollywood cinemas, but it is difficult to make money by investing in Hollywood... Orange Sky invested in Legendary Pictures back then, acquiring 3.33% of the equity for US$25 million... without even getting a board seat..."
"Then do you think Shanghai Film should invest in Hollywood?"
"Why are you asking me this question?"
Ren Zhonglun was very sensitive: "Yeah?"
Shen Xudong did not hide anything and said directly: "Director Han also discussed with me before..."
"Then what do you say?"
Shen Xudong thought for a while and asked: "...It depends on what you mean. Do you think investing in Hollywood is to borrow a boat to go overseas or is it just an investment?"