Chapter 958 "Big Buddha" Is Released (33)
Regarding awards, Shen Xudong has actually been too lazy to do anything about it...
Because it involves all aspects and has to say hello to the boss, he especially doesn't like doing this kind of thing!
The company and its public relations are basically left to Gao Fenfen...
Every company must have people and departments dedicated to this matter.
You work in film and television in the Mainland and then refuse to communicate with your superiors?
Are you OK?
This thing involves ideology!
Policy changes may fluctuate at any time, with tightening and relaxation happening one after another...
You have to keep up at all times.
During the National Day holiday last year, everyone was desperate for domestic movies - they all had the same theme!
Many people said: In the past, movies were under the control of the General Administration. No matter how strict the censorship was, the development of the film industry (box office) was still considered a KPI. Now it is under the control of the Propaganda Department...
The headline of the official media at that time was "Main theme movies continue to lead the National Day market". In other words, accounting for nearly 80% of the total box office during the same period may be a key indicator. This is an amazing achievement. As for the box office performance, it may not be that core...
A quality work can be independent of the soil.
But a group of high-quality works must require a pile of bad movies to accumulate. Where can quality come from without quantity?
Directly turned into a main theme store?
Later, the policy began to be relaxed, and the summer box office exceeded 20 billion!
To be honest, the several works released this summer have a variety of themes and the level is acceptable - basically all types can achieve 60 or 70 points...
It’s amazing. Except for Hollywood, other countries around the world are limited by their market size and can only produce one or two types of movies. They simply can’t do this waterfall tactic of mass-producing various types of qualified commercial films to meet domestic needs. Consumer demand supports the market!
Many people say that the box office of Chinese movies has always depended on the content of the movie.
Actually no, it depends on the policy...
The movie "Into the Dust" was released for more than sixty days, and then suddenly disappeared...
In fact, this thing is a work that 'borrows' from the Korean movie "Oasis". The difference is that the two protagonists in "Oasis" are city dwellers, while in "Into the Dust" they are from rural areas...
The story is that they are dependent on each other, so the surrounding environment and characters are tools, so we must be indifferent to them. How can we show their 'love' if we are not indifferent?
They must have a hard life...
From a creative analysis, this is a technique in film creation, and it can also be related to "exaggerating suffering"...
However, since Shen Xudong said he would do it, he would definitely do it...
With his current reputation, it is not a big problem to make a fair award in the Chinese-speaking area!
As for authoritativeness…
Authority is something that is slowly accumulated over time...
Not in a hurry.
But you must persist, and ensure ‘justice’!
Out of dissatisfaction with Golden Rooster and Hundred Flowers, the Southern Metropolis Daily initiated and hosted the Chinese Film Media Awards in 2000. The awards unite many influential media in China and are the only ones in China that combine the mainland, Hong Kong and Taiwan. A jointly-selected film award for Chinese-language films released in theaters...
It was very influential for a time, but then... it was banned!
In fact, it has not been banned, but the organizer has lost power...
Paper media is replaced by the Internet!
…
"Big Buddha" was released, with 32.8% of the first-day screenings, and nearly 25,000 screenings...
Amou is still very attractive!
The box office on the first day was 21.19 million, beating "Tang Detective" which was released for 25 days, ranking first in the single-day box office.
"Tang Detective" was released for 25 days, with a cumulative box office of 1.468 billion, but none of the subsequent movies was particularly successful, so much so that it topped the box office for 25 consecutive days.
Then, something unexpected happened: the box office of "Big Buddha" the next day actually rose to 31.84 million...
You must know that "Big Buddha" will be released on Wednesday, March 6th, and the next day is Thursday, a working day...
Everyone was prepared for the box office of "Big Buddha" to be lower on the next day than on the first day, but unexpectedly it actually went up!
Maybe it’s because of the blessing of the Berlin Golden Bear…
After all, although "Big Buddha" has a good reputation - Douban scored 8.7 points, Zhang Yimou has the best reputation in ten years.
But for a black-and-white film with such a sad theme, how can it be expected that it will go up against the trend?
"The Artist" released last year, winner of the Oscar for Best Picture, is also a black and white film, with a total box office of only 4.17 million in the mainland...
"Big Buddha"...
Why?
In the next three days, 32.5 million, 33.45 million and 28.81 million were reported respectively...
In the first five days, the cumulative box office was actually 147 million!
Directly surpassing "White Deer Plain" and becoming the box office runner-up of mainland award-winning movies - the box office champion is Shen Xudong's "The Grandmaster"...
Zhang Yi made it clear in an interview: "This movie is Xudong's idea. He told me that the source of the story is a driving recorder. He thinks this thing is very interesting. The camera is facing outside the car, but the sound is recorded Sometimes the sounds and images inside the car and outside the car have nothing to do with each other. He thought it was a very interesting thing... Then he conceived a murder movie recorded by the driving recorder..."
"As for the two characters Wangcai and Kangmei, he added them because he saw a saying on the Internet, 'The world of the poor is only black and white, but the world of the rich is colorful!' and thought it was more interesting, so he added these two characters! "
"The script I got is already complete..."
"The cold humor... is also intentional, because the story itself is sad enough, but the treatment is a little absurd. I think it is very interesting to shoot like this..."
"I have become very restrained. The scale of the script is very large..."
"Box office... Box office is not something I can decide. Of course I hope that the more viewers will watch it, the better... But when I chose this script, I had already given up on high box office... So, they told me that the first week's score was close to 150 million, I'm still quite surprised...it seems like we really need to communicate more with young creators in the future..."
…
The media and film critics praised "Big Buddha" in various ways...
In fact, this has little effect. When "The Piano" was released, the media also praised it in various ways, including "Sediq Bale"...
If it doesn’t sell well, it doesn’t sell well!
Zhang Yimou…
The audience still trusts him...
In the original time and space, a movie with a theme like "One Second" basically sold out 130 million yuan.
"Big Buddha" is naturally no exception...
Of course, the most important thing is that there are no good films in the same period.
Perhaps Hollywood spent so much money last year that there haven't been any box office bombs so far this year.
The same is true for The Original Spacetime. The annual box office champion in 2013 was actually "The Hunger Games 2: Catching Fire"...
There is only one "Die Hard 5" in the entire March that may pose a threat to "Big Buddha", but... the threat should not be big, because similar action series are already running out of energy after the fourth film!
There is also a "Resident Evil 5; Punishment"...
In the original time and space, the mainland box office of these two movies was just like that. "Die Hard 5" exceeded 200 million, and "Resident Evil 5" barely exceeded 100 million...
And both movies will only be released on March 20th...