Chapter 933 Propaganda (13)

In fact, "Happy Camp: Happy Home" is also a variety show movie!

It's the same as "Dad, Where Are We Going", "Running Brother", and "Extreme Challenge: Royal Treasure".

The positioning was clear from the beginning: it is not a movie, it can only be regarded as a commodity.

There is nothing wrong with making money in itself. Commercial movies are meant to make money.

You can make money from high-quality movies, and I can also make money from variety movies...

The market for this thing will adjust automatically!

I still remember that the first movie of "Where Are We Going, Dad" sold 700 million at the domestic box office, but the second one only sold more than 200 million...

The big movie "Run, Brother" sold more than 400 million, while the well-received "Extreme Challenge: Royal Treasure" only sold 125 million...

This is the power of automatic market adjustment!

At the same time, there was also "The Voice of China: I Turn Around for You", which was a dismal box office success!

In fact, these are phenomena that cannot be replicated, but it is just a success in making money.

Even if we have a variety show every year that becomes a phenomenon and then comes up to insult your definition of movies, it is just a drop in the ocean.

Replicability?

Try copying!

Let’s see if it will be a big hit and whether it will disrupt the Chinese film market.

Don’t treat the audience as fools. Aren’t there enough so-called filmmakers who treat the audience as fools?

If it can really sell well, it can only be convinced, which proves that China's serious movies have degenerated to the point where they are not as good as variety shows. It's time to reflect!

There is no need to boycott or not. There are so many bad movies in the movie market every year, some of which are worse than variety movies...

But something as mysterious as "Happy Home" is scheduled to be released on the same schedule as my own work, which is really annoying!

However, despite the scolding, Shen Xudong still did not lose his mind. He said: "It's okay. I think the attendance rate of "Happy Home" has already dropped... This kind of thing is to attract fans of "Happy Camp" in the early stage..."

""007: Skyfall" will be released tomorrow..."

"...What's wrong, you still expect that Hollywood movies won't be released?"

"I just feel that a bad movie like "Happy Home" should not be released at all. This is an insult to Chinese movies!" Chen Xi suggested: "Should we report it to the General Administration?"

Shen Xudong shook his head and said seriously: "Your idea is very dangerous... There has never been a shortage of bad movies that sell well, so we can't ban all bad movies... We can criticize, but we must not change from literary criticism to Inciting administrative interference...this is wrong!”

…

The next day when I was promoting "Tang Detective" and chatting with "Watching Movies" magazine, I was asked about the situation of "Happy Home". Shen Xudong said: "It's really bad. This thing is made to make money. Using "Happy Home" The reputation of "Basecamp"...this is called IP monetization!"

"It is different from ordinary movies. It lacks sincerity. Just in terms of film production technology, there is a big gap between it and traditional movies... It's just a few hosts messing around..."

"Hunan TV previously produced the TV series "Super Girl" and later renamed it "Beautiful Decibel". It was actually a variety show realization... Now "Happy Camp" continues to follow this route... It's normal!"

"So some people on the Internet said, 'The movies that Happy Family participated in are all bad movies.' Do you think there is a problem with this?"

Shen Xudong nodded: "There's nothing wrong with it. From the beginning, they came with the purpose of making money... When they promoted it, they didn't ask the audience to pay, but called on fans to watch it... This is called a fan-oriented movie!"

If you put variety shows on TV, you can only receive advertising fees and naming fees. If you want to collect money directly from the audience, you can only rely on movies.

"Happy Home" at least makes up one story, and each person has to claim a role, which is very laborious.

Compared with "Where Are We Going, Dad", it is more sincere to directly film the process of a group of celebrities playing games and use it as a movie to collect money.

Also, their group of people basically have no power or ability to choose scripts. Although some of them seem to be quite big, in fact, the film industry and the television industry are still two different worlds. In addition, their own opinions on the quality of film scripts Without the ability to distinguish, the only things he can act in are low-budget bad movies.

In addition, they don’t care about feathers themselves, so they just give them money...

Therefore, it becomes a bad movie making machine!

"Then...what do you think about the box office of "Happy Home" in its first week of 60 million?"

"It shows that there are indeed fans who are willing to support... There is nothing to say. Entertainment itself is pleasing to people. There is no need to talk about whether it is noble or not, and you cannot measure whether it is noble or not by your own standards. Since ancient times, people have had the bad habit of partying together and opposing differences. For Heretics are often despised...The huge sales of bad movies only shows that the market is immature...There is no need for the public to join in the fun, demand common ground while reserving differences, and don't be fanatical. Improving one's own grade is not based on denying or belittling others."

"Then... let's talk about "Tang Detective"..."

"Perhaps the most important thing about the formula of a suspense film is not to "see the mountains as they are". The audience enjoys the game process of watching suspense films, the so-called reasoning process... But general suspense films may have to create a sense of horror, which is not suitable for the Spring Festival period, so , I added a funny character... and by the way, I found a group of five stupid thieves..."

“Why ‘Chinatown’?”

"I have always wanted to make a detective film, but I have always struggled with the lack of an outlet. Because as you know, ideological control over detective films means that in China, whenever a case is involved, the police must be involved, and the profession of private detective is very limited in our mainland. It doesn't exist. It is a profession that is not officially recognized... When I was in the United States, I often visited Chinatown. I suddenly thought, hey, why don't I make a Chinatown story? This way, we Chinese actors can appear in it. , acting, not bound by some traditional ideologies, and Chinatown is interesting, it is a blend of Chinese culture and local culture."

"Is it difficult to pass the trial?"

"Fortunately, we passed the review at the Thai Film Bureau first, and then applied domestically..."

"I heard from Shen Teng that the drama "Love Saint" was initiated by you during the filming of "Tang Detective"?"

"Yes!" Shen Xudong nodded, then shook his head: "Actually, that's not the case. Xinli's Director Cao told me about "The Lady in Red" before... He bought the adaptation rights, but I have never been able to find a suitable adaptation path..."

"how to say?"

"The Lady in Red tells the story of infidelity, and all its jokes revolve around infidelity... This somewhat challenges the audience's perception of marital fidelity and life ethics..."

"Then how did you solve it?"

"The actor's own charm can make the audience ignore the logic of his behavior. In addition, Ma Yuke, who said the line "Go home after having enough fun" in the film, although he looks cool, in the end the prodigal son has turned around. No one is waiting for him anymore..."