Chapter 926 Being Interviewed (25)

"The drama "Dallas Buyers Club" is adapted from real news... It seems to be news in 1992. We have experienced three leading roles, including Woody Harrelson, Brad Pitt, and Ryan Gosling... In the end we spent Filming completed for $5 million!”

"Why didn't they answer?"

"It's not that I didn't take it, it's that this subject matter is difficult to sell. So far, the North American box office of this movie is only 8 million US dollars. I can only hope to rush into the awards season and win a few awards in the future to sell the rights..."

From the crew of "Love", Han Shanping came to visit the cast and chatted with Shen Xudong about "Dallas Buyers Club"...

This movie is a popular movie during this year's Oscar awards season. Matthew McConaughey and Jared Leto swept all the leading actor and supporting actor awards. It can be said that two trophies have been booked in advance!

Hanshanping... I'm quite envious.

Fantastic Studio, or Shen Xudong, has won several Oscar trophies, including "Juno" and "Carol", including last year's co-produced "The Social Network" and "The Fighter"...

"How do you choose your subject matter?"

"Basically, we choose some movies that are more suitable for winning awards."

After a pause, Shen Xudong continued: "If Wonder Studio wants to compete for the Oscars, it must first choose a subject based on the judges' preferences. The 6,000 judges will make a portrait description, which can be summarized into three key words: white, middle-aged and old, and male.

An investigation by the Los Angeles Times showed that 94% of the judges are white, 77% are male, and the average age is 62 years old. Then the protagonist must choose a middle-aged and elderly man who has gone through hardships, so that it can resonate more with the judges. "

"That'll be fine?"

Shen Xudong shook his head: "It's definitely not enough, you have to be willing to spend public relations money!"

"The public relations of "Dallas Buyers Club" started working like crazy after the crew walked on the red carpet and visited the film festival:

Arrange press releases for authoritative film media and magazines; spend a lot of money to buy hard advertising space, and the public relations will also arrange interviews for well-known TV programs! "

"These are just preparations before the crew's official debut, so that the judges can understand and be interested in the film."

Han Shanping immediately asked: "Then... how much did it cost?"

""Dallas Buyers Club"... In order to lay the foundation for the debut, the public relations arranged more than 600 interviews for the entire crew, more than 100 audience Q&A, and countless social media advertising spots... However, not all of this money was paid by us. , the most important thing about this play is the actor award, so the actor’s agency also contributed half of it…almost 5 million US dollars in total!”

"This is enough?"

"Not enough... That's just the end of it, there is still an important lobbying link... These require a mature public relations team!"

Only the PR team knows exactly who the jury members are? What type of movies do you like? and how to approach them.

The Guardian once jokingly said that every year during the Oscar season from mid-to-late October to December 31, jury members would appear in high-end Western restaurants to eat free lunch and dinner.

Hollywood publicists will explain every detail and sublimation point in the movie to the judges in detail.

After finishing a meal, you may not be able to successfully "cheat" votes, but you can effectively interfere with the judges' final selection.

Doing all of this costs money!

The process of Oscar public relations is very simple: overseas gold plating, manipulating the media, lobbying the judges, and the lower level - discrediting the opponents.

With a set of combos, a movie with good quality will certainly reach the top!

Han Shanping listened to Shen Xudong explain the entire process and sighed: "This is completely a money game!"

"But the profit is still huge. Due to the performance of "Dallas Buyers Club" during the awards season, the copyright has been sold to more than 100 countries and regions. If it can win an Oscar, the copyright will be even more popular, including TV rights, DVD Copyrights, including online copyrights, will increase accordingly! There is a lack of such weighty awards in China!"

"We also have golden roosters and hundreds of flowers!"

"What's the use? The current Golden Rooster and Hundred Flowers award is purely a circle award. Once you enter the circle, you don't need to work very hard. As long as you work half hard, people in the circle will praise you as a high-quality product. Anyway, the right to speak is here. In the circle, people don’t care about public opinion at all, all kinds of weird things happen in turn, and credibility has been overdrawn.”

"I have never seen a film award that is given out every other year!"

Han Shanping sighed...

This thing was decided from above.

…

""Love" is a youth + sports theme..."

"youth?"

"It's hard for audiences to sympathize with pure sports themes, especially table tennis..."

"how to say?"

"A very real problem. What the Chinese people love is not sports but championships! We are only interested in the gold medal in your event. We don't care much about the stories behind it, the ups and downs of the players' careers, or their teammates and clubs! "

After lunch, Shen Xudong and Han Shanping chatted for a while about "Ping Pong"... No, it was "Love"...

Bringing it back, Han Shanping also asked about the web drama...

Unlike many leaders within the system, Han Shanping has always been optimistic about online dramas.

In the original time and space, he said more than once, "Back then, TV dramas made movies dull, but now online dramas make TV dramas and TV stations dizzy!" ’

Later, he also supervised the production of a series of Zijin Chen's works, "Undocumented Crime", "The Hidden Corner"...

"I think the biggest advantage of online dramas is their dissemination. You can watch them with a mobile phone! Moreover, users can choose to watch content according to their own time and preferences, without being restricted by TV program schedules, which brings greater benefits to the audience. freedom and flexibility.”

“…Internet fees are very expensive!”

"Technology is constantly improving. With the advent of the 4G era, the bandwidth problem can be solved quickly..."

Han Shanping still had doubts: "...Then how do you recover the cost?"

"VIP payment... At this stage, we have close to 500 million Internet users. As long as we capture one-fifth of them, the income will be 1.5 billion a month and 18 billion a year... In addition, advertising revenue..."

"You take this too much for granted. How are you going to solve the piracy problem?"

“PPTV is not the only video platform that is preparing to bet on self-made dramas. Youku, Tencent Video, Sohu Video, and YueTV are all planning to produce self-made dramas. Although we are competing in terms of content, our demands are the same when it comes to dealing with piracy! "

The Anti-Piracy Alliance has launched several "China Online Video Anti-Piracy Joint Actions" and recently targeted technical countermeasures against the technical models of Qvod and Baidu Video...

It is estimated that the results will be available soon!