Chapter 935 Gathering (33)
"Of course I borrow a boat and go out to sea!"
Ren Zhonglun continued: "Even if we have investments like "Titanic" and movies like "Avatar," we still don't have such a global distribution team!"
This is true. Globally, high-quality media resources and channels are dominated by Hollywood.
Not only distribution channels, promotion channels, but almost all media around the world are controlled by Hollywood. Because it has been built for more than a hundred years, it has monopolized more than 75% of the world's resources.
Powerful distributors in various countries around the world rely on distributing Hollywood films as their staple food.
What do mainstream theater chains rely on to support them? Still relying on Hollywood products to support it has become a pecking order!
Shen Xudong retorted: "Lending a boat to go to sea can only be a temporary measure. Besides, why would anyone be willing to lend you a boat... If nothing else, I wouldn't dare to make a Chinese-language film in the United States..."
"We have a market!" Ren Zhonglun said: "Hollywood producer Tom DeSanto plans to develop the "Feng Shen Bang" trilogy, spending 1 billion, and is still developing it now;
DreamWorks will co-produce "The Tibetan Code" with China Film Group, and Luc Besson will join "Wolf Totem"... The film will be a global film product, not just a Chinese story. "
"Does this have anything to do with the movie?"
"We also cooperate with Paramount!"
"Paramount?"
"Well...we have a very good relationship with Huahua Media..."
…
Huahua Media is a film company that started out as a film company. It became famous after exclusively buying out "Transformers 4: Age of Extinction" and later participated in Paramount's "Teenage Mutant Ninja Turtles 2" and "Star Trek 3". ” and “Jack Reacher 2”, several pleasant cooperations finally promoted the long-term cooperation with Paramount.
In the original time and space, Hua Hua joined hands with Shanghai Film and Television to sign a three-year strategic cooperation agreement with Paramount - investing one billion US dollars to create blockbusters...
From 2015 to the beginning of 2016, it was the most prosperous prime time period for the Chinese film market. At that time, the prices of domestic film and television targets were soaring. In the primary market, as long as you had one or two IPs in your hand, the company's valuation would be upwards of 200 to 300 million yuan.
It was really not cost-effective to buy a company in China, but at that time the film and television industry was also a hot spot for investment, and big capital began to target overseas.
The investment circle generally believes that overseas film and television assets are highly cost-effective, and once purchased, they are almost waiting to appreciate in value.
Of course Shanghai Film Group belongs to big capital...
In addition, when Chinese companies go out, they basically have very little money in their pockets. They first contact Hollywood companies, discuss an intention, then pay a small deposit, and then return to China to raise funds...
Listed companies will conduct public fundraising by issuing announcements, while unlisted companies will use another method to unite several companies to set up a US dollar fund...
Then, in addition to real investment, some people in the industry believe that some private enterprises are quietly transferring assets overseas through cultural investment.
Therefore, after 2017, foreign exchange controls became stricter...
Back to the topic, Ren Zhonglun talked about why he wants to invest in Hollywood - Shanghai Film Group also wants to go public!
Listing requires performance... at least the book performance looks good!
In fact, people like Ren Zhonglun and Han Shanping are already relatively knowledgeable about movies within the system...
They at least know how to invest in blockbuster movies, and they know that it is possible to lose money while making a movie, but it is also possible to make money...
Shen Xudong did not give any advice, but changed the topic and talked about Jia Zhangke's "Destined to Be"...
"Destiny" has investment from Shanghai Film Studio.
Ren Zhonglun was very distressed - this movie has been revised four or five times, but it just didn't pass the review!
This movie is too sharp - Hu Wenhai, Zhou Kehua, Deng Yujiao, Foxconn employees and other tragic characters reappear...
Ren Zhonglun sighed: "He was too greedy. He crammed three events into one movie... The whole movie was made more like social news... It didn't look like a movie at all!"
"No chance of going to trial?"
"…No!"
"Actually, I quite like "Xiao Wu", and so far, I think "Xiao Wu" is Jia Zhangke's best movie..."
"Destiny" is not a good movie. The characters are thin, unrealistic and untenable.
There are too many subtractions and too few additions. So much so that many characters lack character...
All the characters are like mechanical fools, not normal people.
In a word: The plot is not full, and the source of the protagonist's motivation is unclear. The audience only saw four "mentally ill" people seeking death, but they were unable to understand the reasons behind this behavior.
"Xiao Wu" is different. The characters in "Xiao Wu" are rich and the plot is dull, but you can watch it.
Shen Xudong commented: "I feel that Director Jia Zhangke is a little trapped..."
"Trapped?"
"Hooked by his reputation, he is now considered by many media as 'China's conscience filmmaker', which limits him to filming marginal characters and marginal stories that reflect the changes of the times..."
This is also a collective problem for the sixth generation. If you read his interviews, you will find that many of his remarks are inconsistent. Moreover, the times, world environment, and audiences have changed drastically, but their worldview and epistemology have not changed...
One comment: I watched "The Three Gorges" and then "The Sons and Daughters of Jianghu". The things filmed in 2018 still talked about the underworld in 1998... I don't know what he has been doing in these years...
No progress!
His perspective is absolutely static.
"If there is no trial, how will the cost be recovered?"
Ren Zhonglun: "He said he was going to the film festival..."
"You still have to participate in the trial?"
Ren Zhonglun nodded: "Yeah..."
"I'm probably going to Cannes...is there any punishment?"
"I don't know," Ren Zhonglun thought for a while and said, "The movie has been approved, but the content is not up to standard... It shouldn't matter..."
…
After finishing the meal, Shen Xudong said goodbye and left...
In fact, compared to the bosses in the industry, Shen Xudong is more willing to deal with Ren Zhonglun and Han Shanping...
It’s not that tiring, you don’t need to think about the consequences, you can say whatever comes to mind.
In fact, Jia Zhangke has collaborated on many films with Shanghai Film Group, including Shanghai Film Jia Zhangke Studio!
Starting from "The World", "Three Gorges", "Twenty-Four Cities", "Legend of the Sea", "Mr. Tree", "Destined" include "Old Friends in Mountains and Rivers", "Children of Rivers and Lakes"...
Although the first film "The World" was not recognized by ordinary audiences because of its too profound meaning, its international sales were quite successful and earned Shanghai Film Corporation profits. Jia Zhangke lived up to high expectations and won the Golden Lion Award in 2006 for "The Good Man from Three Gorges"...
They also complement each other.
Back at the hotel, Shen Xudong was about to go back to the room when the phone rang. It was... the head of the publicity team, telling him directly, 'Wang Baoqiang and Bai Jingting have arrived...'
Plus Nini... the "Tang Detective" trio is finally together.
Here comes the workman...
The subsequent publicity depends on them!
"Where are Shen Teng and the others?"
"...I guess it will be tomorrow, they are still promoting "Love Saint"..."