Chapter 911 Interview?

Chen Xi frowned: "You mean we raise the price separately?"

"That's right, don't worry about other people, we're just 45%... No, let me think about it..."

"But I'm worried about theater chains..."

Shen Xudong waved his hand: "What's there to worry about? We have already signed contracts with 28 theaters, the only ones missing are the New Film Alliance and Wanda. The big deal is that it won't be shown in their theaters... We'll talk about the details tonight!"

Chen Xi had a different opinion: "...I think it's better to talk about it."

"Okay, then ask Gao Jun to make an appointment..."

It's not that Shen Xudong is strong... but that the existing policies are indeed too biased towards theater chains and cinemas - even the rights to operate advertising screenings in cinemas are gradually returning to cinemas...

Especially powerful theaters!

Nowadays, theater movies basically only have trailers and pre-screening advertisements...

But trailers generally don't charge money - they are all produced by their own companies, so why do you have the nerve to charge for them?

Even if they are not in the same company, they are still in the same circle and help each other.

So, a lot less income!

Moreover, the revenue from most pre-screening advertisements is not guaranteed - whether a work can become a hit, and what level the number of viewers and the number of broadcasts can reach need to be tested by the market after it is released.

Tianmei Media has launched a tiered revenue sharing model - payment based on the number of movie viewers.

The higher the number of moviegoers, the higher the advertising costs...

There is also a one-time buyout model.

Advertisers believe that the classification is based on the number of visitors...

…

"The situation at this stage is obvious. 90% of movies cannot recover their costs. The huge investment and operating pressure of theater chains continues unabated... Replacement of equipment, such as 3D and other technological updates, rent, labor and other costs continue to increase. Our theaters Line parties are also facing huge pressure to survive, and many theaters are currently operating at a loss. Reducing the two-point account sharing may lead to more theaters losing money."

"At present, the general policy of the government and industry associations to support theaters has not changed. After all, 100,000 people in my country currently have one screen, while in the United States, 8,000 people have one screen..."

Shen Xudong invited a group of people to the hotel, including the leaders of the Film Bureau and a group of people from China Film...

As soon as we came in, a group of people started complaining.

Shen Xudong smiled and said: "Eat first. Since I dare to invite everyone here today, it means that I am sure to convince you!"

“…”

Although they didn’t know what kind of medicine Shen Xudong was selling in his gourd, a group of people still had peace of mind to eat...

In fact, if Shen Xudong took the lead in this dispute over the division of accounts, the theater chain would definitely agree!

Because...whether Tianmei or Golden Harvest, the movies they produce and distribute can really make money, and they can also help theaters make money.

After having a full meal, Shen Xudong called out the "囧囧" crew represented by Xu Zheng, Huang Bo, and Wang Baoqiang. The three of them toasted with a round of wine and made all their gestures, and then Ning Hao brought the crew of "One Shot to the End" Yu Hewei, Yang Xiaomi, Mao Zijun and Song Qian, who play the role of Xiaoxianrou and popular idols, also came out to play...

There is actually another movie called "The Lover", but "The Lover" won't be released until January.

Zhao Jun spoke first: "Xudong, actually, we can understand that your producer wants to make more profits, but what you did this time is really wrong!

In the past, when Zhang Weiping asked for an increase in share, he would discuss it with us. Watch the movie first in the morning, then have lunch after watching it, and discuss it while eating. Look at you guys, just issuing a notice is like a court issuing a summons. You have no basic respect for us at all. The taxi charges two yuan more and we listen to all opinions! "

Wu Hehu also said: "That is, your film company is upstream, and our theater chain is downstream, but you have to understand that we are in an upstream-downstream relationship, not a superior-subordinate relationship. What does it mean for you to send us a notice?"

"This is indeed something we did wrong," Shen Xudong nodded, and continued: "But let's be honest, in the United States, film distributors can get 60%, but their box office revenue is still small, accounting for only 20%. If our box office only accounts for 20%, 20%, those 2 points are really nothing, and we don’t care about it, but our box office accounts for 80% of the total revenue. We movie companies rely on the box office to survive, so we only get 43% of the share. You can say it yourself. Is it reasonable? Is our request for a 45% share excessive?”

"And now the policy has been introduced, 5% of the special funds are used to support theaters..."

"This policy was planned three months ago and has nothing to do with our current dispute over account sharing!"

Shen Xudong shook his head: "...The people above don't understand movies, don't you guys understand either? If this continues, I really have to give up making Chinese-language films. It's not like I can't make money by investing in Hollywood! From now on, Chinese-language films have nothing to do with me. , you can do whatever you like...is that okay?"

This time it was the people from the film bureau who couldn't sit still: "...then what do you think?"

Shen Xudong sighed, and then said: "The reason why I didn't stand up in the first place is very simple. Whether it's "囧" or "One Shot", including publicity, the maximum cost is only 60 million, let alone 43%. The share is a 13% share, and I can guarantee to recover the cost...I really don’t like the two points of sharing the account!”

"However, I can't just make mid-budget movies. Apart from other things, we jointly produced "The Thieves" with China Film and several theaters, and the cost was as high as 150 million, and we will also make the "Journey to the West" series in the future. , "Liao Zhai" series, and there will also be science fiction movies...the cost starts at 200 million, with a 43% split, I am really under pressure..."

"I have two plans here, please listen to them."

After looking around at the group of people in the audience, Shen Xudong continued: "First, it is divided according to the box office... For movies with a box office of more than 500 million, it is based on a 45% share ratio. If it exceeds 1 billion, 47%, and if it exceeds 1.5 billion, 48%. 2 billion cap, 49% account sharing;”

Zhao Jun answered: "This plan is okay. The movie exceeds 500 million, and the theaters and theaters are also making some money... Is there another plan?"

"According to cost!"

"cost?"

The theater representative below was a little dissatisfied: "How do we know the authenticity of a movie's cost?"

Shen Xudong waved his hand: "We will disclose the accounts to the major theater chains...accept everyone's supervision!"

"...That won't work either. Actors' remuneration is set by your producer. Who knows if there's something fishy about it..."

Shen Xudong thought for a while: "Then let's do the first one and divide the accounts according to the box office?"

Representatives from the theater chain started discussing: "I think it's OK...the higher the box office, the higher the share of the movie. This is what it should be!"

"Yes...the higher the box office, the bigger the pie will be. Even if we give a profit of ten points, it will still make more money than a movie worth 300 million!"

Zhao Jun discussed with Wu Hehu and Gao Jun for a while, and then stood up: "I think we should count the number of moviegoers."

“Movie attendance?”

"After all, ticket prices will change, and the number of moviegoers can truly represent the market response of the movie!"

Shen Xudong nodded immediately: "Okay, let's distinguish based on the number of moviegoers..."

After speaking, he looked at Director Chen from the Film Bureau: "Director Chen, would you like to say a few words?"

Director Chen shook his head: "Back then, there were few theaters in the country. In order to encourage the construction of more theaters, the country tilted the box office accounting policy towards theaters, and the producers suffered more. Now that theaters have become saturated in many cities, the accounting should be divided It's up to the market to decide, so it's only a matter of time before distribution and theaters fight. It's better to fight this fight sooner rather than later. It's best to establish a communication mechanism... I think your communication today is very good, and it is more rigid than before. Notifications are much better!”