Chapter 820 Big Brother Style
"First of all, according to the market theory of the great economist Hu You. Tofronsky, sales is a complex science, but also a simple science."
Li Ye had heard a lot of "success masters"' tricks in his previous life. If those tricks were moved to 1987, they would be so confusing that you would not understand them at all. Even Ma Ali would have to bow down and bow down.
However, Li Ye was better than those masters. He at least produced some real evidence.
"This is a market research report made by Ding Jiuchang, deputy sales section chief of our first branch. He recorded and analyzed in detail the demand and opinions of the transportation market for light trucks."
Li Ye took out several printed research reports from his bag and distributed them to several important people in the meeting room.
Master Lao Ding, who had been drinking tea, immediately glanced at Li Ye and a barely perceptible smile appeared on the corner of his mouth.
After his son Ding Jiuchang was transferred from another unit, he listened to Li Ye's advice, went to the market and made great efforts, collected a lot of user opinions, and finally wrote this research report, it was Lao Ding who helped him write it.
"This report is nothing! It's just a cliché!"
Section Chief Park glanced at it for a few times and threw it aside.
Lao Ding's eyes condensed, revealing a trace of murderous intent.
It was not easy for Ding Jiuchang to show up at such a meeting. You looked at my son and then undermined him. Are you going to make an enemy?
Li Ye said lightly: "A cliché? Then why hasn't it been solved? Finding market demand and solving market demand, isn't this the responsibility of your sales department?"
"Most drivers reported that our 130 water temperature is too high in summer, so why don't you increase the radiator? It only took us a week to solve this problem in our first branch."
In fact, many of the problems in this report are not unknown, but no one knows them because they find it troublesome.
For example, the problem of high water temperature.
If you want to enlarge the water tank, you need to find the technical department for demonstration first, then find the finance department to pass the budget, then report to the higher level, and finally find the supply department to find the source of goods.
I don’t get a few cents more salary, am I bored and looking for such a big trouble?
Think about those people who created miracles by their own efforts in difficult years. In fact, they just asked for trouble and solved so many problems.
But after more than 30 years of development, as the older generation of responsible and faithful people gradually aged, the salted fish style made the already increasingly bloated enterprises lose the last bit of innovation.
But Section Chief Park did not think he had a problem, but impatiently questioned Li Ye again: "The problems you mentioned have nothing to do with the problems mentioned by the factory director. The factory director wants to ask you why you set the price of J3 type 130 so low."
[I just want to set it so low, is it your business? 】
Li Ye really didn't want to explain to these people anymore, because their thinking was still stuck in the planned economy era, waiting for users to come to him and give him money.
Li Ye's sales strategy is to gain the recognition of users in the shortest time and then occupy the market.
So how can we gain the recognition of users?
Is it "far ahead" with empty promises?
Forget it! You tell the driver how good my car is, how advanced the technology is, how fuel-efficient and durable it is, but if you shout until your voice is hoarse, will people believe it?
But you only need to shout two words - cheap, and people will buy it whether they believe it or not.
When more people buy it, the truth will be revealed whether you have advanced technology, fuel-efficient and durable.
Think about being far ahead. At the beginning, did you show your sincerity to "give it to friends"?
If it was as expensive as the kidney machine when it was first launched, you can see that ordinary people would not care about it.
But now Section Chief Park and others do not understand these principles. They believe that Li Ye is either stupid or bad. It is a good thing that can be increased in price after leaving the factory, but it is sold cheaply.
Fortunately, Lu Zhizhang understands Li Ye.
Facing Section Chief Park's questioning, before Li Ye could say anything, Lu Zhizhang started to roar again: "What do you mean it has nothing to do with the factory director's question? Isn't this obvious?
We build what kind of cars the people need. Have you learned ISO's customer needs in vain?"
"."
Lu Zhizhang spitted and suppressed Section Chief Park, but Xiao Jingang interrupted and said, "Old Lu, don't interrupt. What does the pricing of your factory's new cars have to do with ISO? In any case, your pricing affects the benefits of the head office.
As the deputy director of sales, Li Ye Director, you must review this matter, and you must also return the sales rights to the factory."
"Old Xiao, don't give me that. The current scale and efficiency of the first branch are inseparable from the decision of Comrade Li Ye. You don't have to give credit, but don't put a hat on others.
Everything needs evidence. Why are the products of the first branch so popular, while those of the main factory are in a backlog? Is it because of insufficient technical strength? Find the problem yourself, okay?"
Li Ye looked at Lu Zhizhang who was firing on all cylinders, and was very glad that he decided to let him be the director of the first branch.
Lu Zhizhang was already the director of the factory office at the time, and he was a well-known figure in the factory. At this time, except for the big director, he could fight with anyone and end the battle with a few spit.
On the other hand, even if Li Ye had the support from above, he was young and inexperienced after all. He was not as imposing as a bunch of old hands in a state-owned enterprise.
If someone doesn't reason with you, what can you do even if you are right?
Xiao Jingang was annoyed by Lu Zhizhang's criticism, and he said directly to Li Ye: "Deputy Director Li, please express your opinion! Do you obey the decision of the unit and take the interests of the unit into consideration?"
"."
Lu Zhizhang narrowed his eyes, thinking about how to block this question for Li Ye.
But Ma Zhaoxian, who had been watching, was out.
He said coldly: "Do you obey the decision of the unit? Deputy Director Xiao, how come I don't know the decision of the unit?"
"."
Deputy Director Xiao was stunned. He thought that with his position, he could suppress Li Ye steadily in such a meeting room, but he never thought that he would be "unreasonably troubled" by Lu Zhizhang, and now he even made Ma Zhaoxian out.
In theory, before the people below can't make a fuss, people of Ma Zhaoxian's level should not speak.
But since Ma Zhaoxian has spoken, Xiao Jingang is not good enough, and the big director must come forward to hold it.
But Xiao Jingang looked at the factory director several times in a row, but the other party did not say anything, but looked at him sternly.
Li Ye shook his head slightly and sighed softly in his heart.
Regardless of whether Xiao Jingang's words were self-righteous, Ma Zhaoxian was one step ahead of him in terms of "responsibility".
In his previous life, Li Ye once heard someone say an example to describe the leader of the unit.
That is why Su E has never been able to defeat Dengta?
Because he is a coward, he has never had a "big brother style".
North Korea wants to reconcile the entire peninsula, but was hit head-on by Dengta. At this time, Su E was cowardly and asked his second brother to go up and fight.
Aren't you making trouble?
A big battle is not a winner, in fact, Dengta and the Flower Planting Family are both win-win.
Everyone says that Dengta is not a thing, but the younger brother was beaten, and the big brother really ended up!
Although the Flower Planting Family is the second child, he is tougher, more capable of fighting, and more "big brother style".
Now Ma Zhaoxian is becoming more and more like a big brother.
Li Ye, this small chess piece, may seem like a small pawn, but he is the first move to stir up the storm.
Do you think that Li Ye is just trying so hard, just because it is as simple as "market economy"?
Struggle has always been a matter of one hair moving the whole body.
He has made the first move, do you dare to take it?
Why don't you take it?