One Thousand Five Hundred and Eighteen, Back to the Book in an Instant

The production cost of the entire "Gravity" work is only 100 million US dollars. Now that large-scale commercial movies are everywhere, this can only be regarded as having just reached the minimum threshold; however, in recent years, science fiction movies have generally been sluggish, and only a handful of truly outstanding works have been made. Numbers, the investment in each work can be called an adventure.

Positive and negative views are vigorously debated back and forth from the film's inception to its world premiere.

Warner Bros. is no exception. Kevin Tsujihara and Barry Mayer represent two factions. Barry is willing to believe in Renly's strong appeal and chooses to give it a shot; but Kevin chooses Alfonso Cuaron. The previous work, "Children of Men", was used as an example, expressing concern about the box office prospects.

In 2006, Universal Pictures invested 75 million US dollars to complete the filming of "Children of Man", the film by Clive-Owen, who was at the peak of his career, joined Julianne Moore and Michael Caine. Starring, Charlie-Hunnam, who had just crossed the sea from England to work hard in the United States, also participated in a small role.

The film chose to land at the Venice Film Festival and entered the main competition unit. It also ushered in a craze for word-of-mouth. The media comprehensive evaluation reached 84 points, becoming an important seed player in the first half of the awards season that year, but unfortunately, it finally won the Oscar. Among the nominations, the work only received three nominations for Best Adapted Screenplay, Best Cinematography, and Best Film Editing, and nothing.

In terms of box office, "Children of Man" chose to be fully released on Christmas Day, but it only received 35 million US dollars at the North American box office; overseas box office data was also bleak and sluggish, and the total global box office was only 69 million. Not even able to break the threshold of 70 million.

Not to mention making a profit, Universal Pictures has also invested countless efforts from publicity and distribution to academy public relations, which eventually led to a small loss of 30 million, which is disappointing.

After that, on the one hand, it was because Alfonso began to invest in the exploration and research of technology. In order to shoot "Gravity", he spent five years researching related technologies; There are doubts about the box office ability of the cable.

This has been the case since "Harry Potter and the Prisoner of Azkaban". Alfonso has always been able to win a lot of praise from the media. His talent and ability are unquestionable, but he has never been able to do it in the box office market. To win the hearts and minds of ordinary audiences, even the Harry Potter series failed to make him a breakthrough, and "Prisoner of Azkaban" even created the lowest box office in the series.

What's more, during the filming of "Gravity", Alfonso's dedication and enthusiasm for technology is obvious to all, and everything seems to be replicating the historical process of "Son of Man".

In the end, in a battle between Kevin and Barry, the former won the backing of Time Warner's parent company.

In fact,

After "Gravity" won a 15-minute standing ovation frenzy at the Venice Film Festival, there was mourning among Warner Bros. executives as things moved in the direction of "Son of Man" again, first Alfonso , and then Renly, two artists with outstanding artistic temperament collide, and "Gravity" becomes more and more disturbing.

Warner Bros. has also seriously discussed the possibility of losing money in "Gravity". If they now change the commercial attributes of the film and start focusing on the artistic attributes, will they be able to reduce their losses? But considering the $100 million the film has put in, even more than "Children of Men," they need more box office support and more awards season prospects to recoup the cost.

As a result, Warner Bros. chose to release in October, adhering to a strategy of advancing and retreating and defending, and is always ready to change the post-publicity plan.

That's the difference after Warner Bros. changed its CEO.

Although Barry Mayer is an impatient, impulsive hero, and some decisions do seem to be quick and quick, but overall, Barry's spirit of risk-taking has also paid off handsomely for Warner Bros; and now Kevin- Tsujihara appears to be more smooth, comprehensive, risk assessment, etc., but lacks some enterprising spirit and gambler spirit.

However, the influence of the helmsman on the entire company requires long-term observation. Pain in a short period of time is inevitable.

Now, the box office of "Gravity" has been released in the opening weekend, with 143.6 million US dollars, which easily surpassed the investment cost line, and made history with an incredible attitude. If nothing else, With the escort of excellent reputation in the early stage, Warner Bros. can recover the cost next week and enter the profitability stage.

The "Gravity" that turned out is not a loss-making project, but a box office bomb comparable to "The Avengers", which really swept away the haze and dullness of the autumn season, showing a completely different attitude. Definitely the most shocking and shocking news of 2013!

For the first time, Warner Bros. officially expressed congratulations and congratulations, as if those previous worries had never existed, and they were overjoyed and began to hype and broadcast it. The entire social network platform can be seen overwhelmingly. Relevant news, as if The promotion for the movie has only just kicked off.

Regardless of past grievances, Warner Bros. is the biggest winner, but it's debatable whether Kevin Tsujihara is happy with it.

"Gravity"'s box-office spree eclipsed every other movie in the same release.

Anyone else remember what the other production premiered this week?

"Reversal of Ace", the work starring Ben Affleck and Justin Timberlake, and this work has completely hit the street, only raking in seven million box office in three days of its opening weekend, even if the investment cost is only light Level 30 million, but such a result has basically determined the ending of a loss.

Looking back at the "Renly VS Affleck" hyped by the media, this is a bit ridiculous, because the two sides are not opponents of the same level at all.

Although Affleck has been famous for a long time, thanks to the existence of the "Boston Gang", his connections in the industry are also deeply rooted. After "Escape from Tehran" successfully counterattacked and won the Oscar for Best Picture Golden Man, his career has also reached a corresponding level. A whole new level; but compared to Renly's market appeal, Affleck is simply not enough-

From start to finish, Affleck wasn't a box-office actor.

In his entire career, he only starred in "Peerless Heavenly Tribulation" in 1998 in the early stage of his career, and the North American box office exceeded 200 million. At that time, he was only a supporting role, and the actor was Bruce Willie And he starred in "Pearl Harbor", which had a box office of 198 million in North America, but failed to make a profit because of the cost of as high as 140 million.

Quite the contrary, Affleck has always been a potent contender for box-office poison, and his career as an actor has been lackluster.

The "reversal trump card" this time also verified this truth again.

Among the cinema films in 2013, those with a premiere scale of more than 3,000 cinemas, the final box office score of "Reversal Ace" ranked in the bottom three, with an average box office figure of only two thousand dollars per venue. Such a performance really made Twentieth Century Fox depressed to the point of internal injury.

Fortunately, the investment cost is only 30 million yuan, even if the loss is really limited, it is not too fatal. What's more, what 20th Century Fox really seeks is not "Reversal of Ace", but Affleck's next work, preferably a director's work. In this way, they still can't be considered a loss.

"Gravity" topped the North American weekend box office charts in the first week of October, and it will be a box office spoiler in the next few weeks, but I don't know if it will last until Halloween.

As a sequel to a cartoon, "Delicious Food 2" was controlled by 40% in the next week due to the dislocation of the subject matter, and there was no avalanche. With a box office data of 20 million, it ranked first in the weekend box office list. second. At present, the cumulative box office in two weeks has exceeded 60 million US dollars, which is not far from the cost of 78 million, but whether it can be profitable or not depends on the overseas market and the video tape market.

"Reversal Ace" benefited from the deserted autumn season, and the box office data of 7 million US dollars also successfully occupied the third place. From the side, you can feel that the box office pulling ability of the entire schedule is still insufficient, which further highlights the evil spirit of "gravity".

In addition to the top three, many familiar faces appeared this week.

"Prisoner", which won the third place in the People's Choice Award at the Toronto Film Festival, is now in its third week of release, and the weekend box office still occupies the fourth place.

This work by Hugh Jackman and Jake Gyllenhaal managed to attract the attention of the audience, and the cumulative box office exceeded 47 million in just three weeks, just over the cost of 46 million Line, which means that the film is very likely to be profitable before the awards season, and the prospects for the awards season are even more optimistic.

The fifth place was followed by "Fast Wind/Flow", directed by Ron Howard and starring Chris Hemsworth. This biographical film focusing on two F1 drivers in the 1970s was also awarded this year. Season's seed. German-Spanish actor Daniel-Bruhl is well-received for his supporting role.

It is also a work shown at the Toronto Film Festival, and it is also a work in the awards season. The two works "Gravity" and "Fast Wind/Flow" have also attracted a lot of attention. The grievance between Renly and Chris is already an old stalk. , but people will inevitably pay some attention, but the endings of the two works are very different.

At present, the cumulative box office of "Extreme Wind/Flow" is only 18 million, which is the normal performance of the series of awards season. Compared with the investment cost of 38 million, it is not too bad, but compared to the investment cost of 38 million. "Gravity" is a world apart.

It's just that no one will compare Renly and Chris now. Is this a good thing? Or bad thing?