One Thousand Five Hundred and Thirteenth Comprehensive Review Released

"Sight and Hearing", 100%, "An epoch-making movie in theaters! Alfonso Cuaron proved with a masterpiece that went down in history that movies still belong to the cinema, there is no doubt that this is the A visual effects work that goes beyond 'Avatar' and brings an unprecedented cinema viewing experience!"

The premiere of "Gravity" came to an end, and the British professional film magazine "Audio & Sound" immediately commented, and boldly and arrogantly stated that this was a work that surpassed "Avatar". The choice of words and sentences revealed the official stance they were crazy about, which undoubtedly pushed the film's praise to new heights.

But it also ushered in numerous controversies for the film.

From the perspective of comprehensive media reviews, "Avatar", which received 83 points that year, is indeed not one of the film works with the highest evaluation by film critics; but no one can deny the important position of this work in the history of the film industry, no matter Whether it is the historical breakthrough of the first $700 million box office in North America, or the comprehensive innovation of 3D technology for the cinema viewing experience, this is a work of great significance for the times.

Now, Sight & Sound magazine uses the word "transcendence" directly, on the one hand, this pushes the expectations to an unparalleled height; on the other hand, James - Cameron supporters are completely outraged Well, to put it simply, "trick the black".

Us Weekly's keen sense of news is undoubtedly among the best in the industry. Reporter Gavin Hunter seems to have anticipated this day. During the Toronto Film Festival, he made an appointment for James Cameron's Interview opportunities, and after the premiere came to an end, James' official response was released.

"The strongest space science fiction movie ever made."

This is James Cameron's original words.

Throughout the interview, James bluntly stated, "Technically, Alfonso has made a breakthrough again, and he has almost reached perfection for the control of weightlessness and spacewalking; in terms of visual effects, 'Gravity' Compared to 'Avatar', it is indeed an admirable breakthrough and progress, which is undoubtedly an exciting and exciting result. I think it is an important breakthrough for the entire film industry."

"From this point of view, I don't think the media's comments are wrong, on the contrary, I agree with them. I am very happy to see the emergence of 'Gravity'. At the New York Film Festival, I and A Fong Suo met, and I expressed my admiration and admiration for his work in person. Of course, when I make 'Avatar 2' in the future, I also look forward to being able to surpass the visual experience achievements brought by 'Gravity' again. ."

"It's a very good work, personally, the development and advancement of technology in less than five years is amazing. Alfonso accomplished an impossible task. I wouldn't think 'Gravity' is any better than 'Avatar', but I agree it's two equally good works.

"

"I highly recommend every 'Avatar' fan to come into the cinema to support this movie, personally, I've already booked my weekend tickets to watch it again, I love some of the plot details in the movie ."

In the official response, James sent his praise with a positive attitude.

Anyone who knows James well knows that he has an unparalleled confidence in his professional and technical fields, even to the point of arrogance and narcissism - but every artist has this quality, And James presented it in his own way, and Hollywood executives have become accustomed to it. Now, "Gravity" can be praised and recognized by James, which is undoubtedly the best affirmation for Alfonso.

Although James supports "Gravity" with an official stand, the "Avatar" fanatics will not completely calm down. Those anger and protests are still boiling on social networks, and they are doing their best to maintain their hearts. The "magical work" in the film, and called on the vast number of fans and audiences to join forces to resist "gravity", which is also a trend that Warner Bros. did not expect at all.

However, fortune and misfortune depend on each other, the pros and cons are one, and everything has two sides.

The boycott campaign launched by "Avatar" fanatical supporters on social networks has instead aroused the curiosity and interest of more ordinary audiences.

Originally, the film festival received rave reviews, and people always took it for granted that this was an art film during the awards season; coupled with the special attributes of the autumn season, many ordinary audiences were outside the audience, but now " After the direct and indirect connection between "Gravity" and "Avatar", especially the boycott of the group of fanatical fans, gradually reversed the fixed impression of ordinary audiences.

Could this be considered a blessing in disguise? Only the box office numbers can prove it.

The short review of "Sight and Hearing" is just a part of the praise frenzy. After the premiere of "Gravity" ended, the media comprehensive review and Rotten Tomatoes index and other review data were fully opened, and interested audiences finally There can be a more intuitive and more vivid evaluation feedback.

In the media comprehensive review, the comprehensive review of fifty-four media finally settled at 99 points!

Undoubtedly, this is the best space movie in film history, not only surpassing "Avatar" with 83 points, "Inception" with 74 points, "2001 A Space Odyssey" with 82 points, "Batman: Darkness" The Knight" scored 82 points, becoming a well-deserved first place among similar films.

It also surpassed the 62 points of the box office champion "Iron Man 3" in the first half of 2013, the 62 points of the 2012 year-end box office champion "Avengers", and the 2011 year-end box office champion "Harry Potter and the Deathly Hallows". "Toy Story 3" scored 87 points, the 2010 year-end box office champion "Toy Story 3" scored 92 points, and so on, which have become the highest-rated commercial films in recent years.

To be precise, it's the highest-scoring commercial film of all time, a record previously held by 1940's "Gone with the Wind," a masterpiece of the color film era that earned 97 points from the Media Review. It was rated as the best commercial film in film history by Marilyn Monroe in 1959.

Then there is "Ratatouille" produced by Pixar in 2007. This animated commercial film is far ahead of all live-action works with 96 points in the media comprehensive review, and has become the champion of good reputation in commercial films since the new century.

until now.

"Gravity" officially broke such a record. This is a milestone! A milestone that sparked a frenzy throughout the industry!

Along with the rave reviews, the industry also broke the news that the new CEO of Warner Bros., Kevin Tsujihara, actually didn't like the work: because it was too simple, too esoteric, and too tricky. Not for Renly, but in the post-production stages of the film.

Kevin-Tsujihara believes that the film's box office will be a fiasco, perhaps even worse than last year's "Super Battleship" and "Alien Battlefield".

In the later stages of filming, Alfonso applied to increase the budget investment, because the cost of computer special effects production exceeded the plan, and they also needed an allocation of about 10 million yuan, but Kevin gave it a severe objection, even at the expense of Barry May. Ye launched a head-to-head confrontation. In the end, Time Warner Group chose to support Kevin, but the budget could not be approved. Alfonso could only shrink his clothes, move things around, and cut out some shot ideas, and stumblingly completed the production of the entire work.

During post-production, Kevin took over as Barry's CEO, and faced a company that needed to be reorganized. He didn't intervene in Alfonso's editing work for the time being, but he has been interfering in publicity and distribution, cutting venues and cutting premieres. costs, cut advertising costs, and so on.

A simple horizontal comparison shows that the premiere of "Gravity" completely relied on fans to support the field, while the premiere of "Edge of Tomorrow" last year created the most innovative event in film history. From scale to treatment, it can be said that It's a huge difference. According to professional estimates, the investment cost of the two premieres is almost four times different.

In addition, the public screening venues of "Gravity" have also been greatly reduced to only 3,500.

What kind of value is this? There are more than 4,000 screening venues for summer commercial films, even animation and comedy; among the top 15 works in the box office rankings in the first half of the year, only the number of venues is lower than "Gravity". A "Hot Police Flower," a $40 million comedy starring Sandra Bullock and Melissa McCarthy.

Jeff Robinoff, who left Warner Bros., couldn't help but complain at a private party, "Alfonso is dancing ballet on the tip of a knife, and even if Renly joins, their situation is not too bad. Okay. Now that Renly is branded as Barry, some people don't always like to see the old general continue to shine."

One emperor and one courtier.

If you look at the cooperation negotiation process of "Interstellar Crossing" again, Jeff Robinoff's point of view seems to be further corroborated; if you go back to "Gravity", you can see that the work's The situation is really not very good, and you can smell the signs from Venice.

But who would have thought that "Gravity" not only detonated a frenzy of praise, but also broke historical records and reached an incredible height with sturdyness. Now the momentum has become somewhat unstoppable, which makes people unable to help but start get curious-

Under the circumstance that Warner Bros.'s publicity is not strong, just relying on Renly's strong appeal at the film festival, how much premiere box office can it generate? How long can the long-term advantage of excellent word-of-mouth in the box office be extended? Most importantly, what will the North American and global box office achieve in the end?

How long can the three fires of Kevin Tsujihara's new office last?

At least from the current point of view, the balance of the situation is tilting towards "gravity" little by little. In addition to the comprehensive media reviews, scores such as Rotten Tomatoes, Cinema Scores, and IMDB are ushering in a full-blown frenzy!