One Thousand Five Hundred and Thirty-Seven the Whole City Sensation

Gu Cailing calmly pulled the hem of the suit to make sure that her clothes were perfect; then she straightened her back slightly and raised her chin slightly, showing a positive mental outlook with her head held high. But the dignified and upright demeanor still couldn't hide the panic and nervousness deep inside.

Renly-Hall.

There is no need for too many words at all. Today's top and most famous new-generation actors in the world - to be precise, the prefix of "new generation" should be removed without much impact, even the first person in Hollywood pay, Robert Jr - Downey can't even compare to this actor right now.

Just a name is enough to be amazing, powerful enough to be comparable to Leonardo DiCaprio after the release of "Titanic" in 1997, or even better.

Now, the young actor is about to land in the magic capital for promotion!

Not only the film industry, but the entire entertainment industry is a sensation! This is absolutely unprecedented!

On January 4, 2010, "Avatar" was officially released in mainland theaters, becoming the first work in history with a total box office of over one billion yuan in the mainland market; "Thailand 囧" officially landed in major theaters in the mainland, and subsequently became the first Chinese-language work in history with a total box office of over one billion yuan in the mainland market.

For a long time, because of its huge population base and vigorous economic development, Huaxia Land has always been considered to be the market with the most box office potential in the world, none of which even has a stronger potential than North America, but these are always only at the theoretical level. According to the analysis, the box office energy of this land has not been released, which is also a common subject of film industry practitioners around the world.

Since 2009, the box office potential of the mainland film market has been blooming step by step. During the Spring Festival in 2013, the turning point from quantitative change to qualitative change finally came. "Journey to the West: Conquering the Demons" broke more than 20 box office records in mainland film history, such as The first Chinese-language film to break 100 million in a single day, and so on, revitalized the entire film market and became a decisive watershed for the mainland film industry.

As of November, "Journey to the West: Conquering the Demons", "Iron Man 3", "To Our Dying Youth", "Pacific Rim", and "Dragon King of Di Renjie's God" have temporarily ranked among the top grossing boxes in the mainland. The box office of the top five all passed the 600 million yuan threshold, which is nearly 100 million US dollars according to the real-time US dollar exchange rate——

To be precise, the top four all broke through 100 million US dollars, and the fifth place "Di Renjie's God of the Dragon King" was 96.4 million US dollars.

In such a prosperous world, the mainland market has successfully risen steadily. Now it has become the second-tier ticket warehouse in the world competing with Japan and the United Kingdom, and even has a slight advantage.

In other words, the global weight of the mainland market is gradually increasing little by little, and it has become a big cake that Hollywood commercial films must not ignore.

In the past, when Hollywood commercial films went to Asia for promotion, Tokyo and Seoul were important towns that could not be ignored, followed by Hong Kong/Hong Kong and Taiwan/North. Occasionally, you could see the imperial capital and the magic capital, but after all, they were still very few. The reason is simple, but also complicated. In addition to the fact that the box office potential of the film market has never been tapped, there are also official factors.

If a foreign film company wants to release its work in the mainland, it needs to go through a very complicated set of procedures.

The mainland implements a strict import quota system for films, which includes imported sub-account films and imported buy-out batch films.

The difference between a split film and a batch film is that the former is the latest work produced by top film companies, and the number of imports is limited, while foreign production companies also need to participate in the mainland box office share; while the latter is introduced in batches, mainland film companies or distribution companies. Buying out the screening rights of foreign films at one price, foreign film companies do not participate in the box office share.

Before 2012, before the "Memorandum" was signed between the mainland and North America, the mainland introduced 20 accounts each year. Almost all of these works were monopolized by the six major Hollywood film companies. In addition, in 2004, in order to prevent American films from occupying the mainland alone In the market, there are also relevant regulations. Among the 20 accounts, six non-American films must be imported. The six quotas are basically from France's EMI, Japan's Toho, South Korea's Showbox, and Germany. Constantine and Medusa of Italy are competing.

After 2012, the "Memorandum" was officially signed, and the quota for split films was increased to 34, while the quota for batch films reached about 30. However, because the agreement was signed with the United States, all the 14 additional film quotas are affiliated to the United States, and are mainly IMAX and 3D movies.

Therefore, the films you see on the big screen in the Mainland are still mainly produced in the United States. At the same time, almost all of them are commercial films from the six major film companies, not to mention the art films of the awards season, even the works of relatively small film companies. It is also very difficult to see, such as Summit Entertainment, DreamWorks, Lionsgate, and so on.

If we further analyze the difficulty of introducing batch films and account-sharing films and the review system, etc., it will be a very complicated and complicated process, which also makes co-production films more and more popular later——

As long as a certain amount of mainland funds and mainland actors need to be introduced in the production stage, foreign films can also receive the treatment of domestic films, skipping many processes of batch films and account-sharing films; however, due to differences in Eastern and Western cultures and production levels, co-production works are The quality is still unsatisfactory, and this road is still being slowly explored.

It is precisely because of this that the number of Hollywood films that can enter the mainland market is really limited every year. Naturally, the number of foreign actors and directors who make a special trip to the mainland for promotion has also dropped significantly.

When the film company confirms the release date in the Mainland, it often asks the actors for their opinions when arranging the promotion schedule. But now the mainland market is like the oil tycoons in the Middle East. Although they are rich and oily, they are in the desert after all, no different from the wilderness. Going to the mainland market seems to be for "gold rush", which often means lowering one's worth. , the top big names are reluctant to travel across the ocean to reach the mainland to promote.

Therefore, although many top Hollywood stars have arrived in the mainland to launch their premiere promotions, and even endorse products, Tom Cruise, Leonardo DiCaprio, etc. have all visited; but overall, the number of And the quality is still lackluster. For example, when "The Avengers" was released last year, only Jeremy Renner attended the premiere of the Imperial City.

Of course, there are still big names worth mentioning: at the end of 2009, in order to promote "Avatar", James Cameron personally arrived in the capital; in 2011, "Transformers 3" was released, Michael Bay and the two leading actors arrived hand in hand In the magic capital, the heavy-duty cast lineup has caused a sensation in the entertainment circle in the entire mainland.

It's just... they're not Renly.

In other words, Renly is in full swing now, and its level and momentum far surpass that of James Cameron and Michael Bay. The sensational effect is even comparable to the arrival of the entire "Avengers" crew. This weight is enough. Make everyone so excited that they can't hold back their screams.

Two weeks ago, Warner Bros. officially confirmed that Renly will be attending the premiere meeting of the Magic City.

After the news came out, the entire mainland entertainment circle was a sensation!

Everyone, literally everyone involved in the entertainment industry, all made a splash, and everyone's first reaction was surprisingly consistent, "Is this an April Fool's joke?"

This is equivalent to when Leonardo DiCaprio made a special trip to the mainland for publicity when "Titanic" was released in 1997, and the waves created were ordinary. People have no chance to know what Leonardo will be like when he comes to the mainland in 1998, but they can see the peak of Renly when he arrived in the capital in 2013.

From Mango Channel to Tomato Channel, from Magic Capital to Imperial Capital, from TV programs to entertainment magazines, from top stars to online media, there has been a mighty heated discussion from top to bottom and from inside to outside. The first-line celebrities of the company expressed their amazement and excitement on their social media accounts, and the reaction of the stormy waves was so horrifying that the Warner Bros. office in China was a little overwhelmed.

Everyone wants to be involved.

What if you could take a photo with Renly and post it on social media? If you could make Renly appear on a variety show once? What if I could have a face-to-face interview with Renly? What if I could be on the show with Renly once? What if it was possible to get Renly to participate in the recording of the show once?

if if if...

There are countless people who would like to be a part of it if they were tumbling in their minds, and even the public relations firm responsible for hosting Renly and hosting events has already been crowded out.

At the moment in 2013, Hollywood is still groping for the mainland market. When actors and directors come to the mainland for film promotion, the planning and execution of the entire promotion activities are all packaged and handed over to the mainland. The PR agency of the company plans and operates to avoid "misunderstandings caused by unfamiliar local culture".

Take Michael Bay coming to Magic City in 2011 as an example. The public relations company's budget for activities is 1 million RMB per person, covering everything from food, clothing, housing and transportation to activity arrangements, but the actual cost should be controlled at 60 per person. Between 10,000 and 800,000. This can be viewed as a basic standard in the industry.

However, the quality of mainland public relations companies varies, and they often bundle sales or shirk responsibility. When events occur unexpectedly, it is often the fault of mainland PR companies.

This time, in order to receive Renly's arrival, the bidding of major PR firms has soared to three million. That's the power of Renly right now.

And Gu Cailing was about to see Ren Li now.