One Thousand Five Hundred and Fifty-Five, the Strong Man Broke His Wrist

Many times, history is made inadvertently. Only when the phenomenon is gradually taking shape can people realize it, and then go back and analyze the so-called right time and place, trying to find the context and logic of the development of things, and then use history as a mirror, hoping to know the pros and cons of the ups and downs.

When "Titanic" and "Avatar" came out, no one could have foreseen the heights the movies would achieve; the same was true when "Gravity" came out.

But now, "Gravity" has become the fourth film in North American film history to break $600 million at the box office, and then the third film in overseas market history to break $1 billion at the box office. , the level of excitement even overshadowed the Marvel adaptation movies that dominated the market in recent years, attracting everyone's attention——

After all, there are only two Marvel and DC, and the resources are in the hands of a few people, but "Gravity" replicates the sci-fi miracle of "Avatar", and every director in every company may follow a similar trajectory and pattern , to create your own myth, does this mean that science fiction movies still have a strong market on a global scale? And is the visual shock brought by 3D technology and IMAX film the future of the film industry?

History is born. More important than history itself, how much enlightenment can this history-making track bring to today's market?

Interestingly, during the awards season at the end of the year, "Transcendence" was released, and finally achieved a box office of 6 million US dollars in North America, which was described by many media as Renly's first Waterloo; "Folk Ballad" reached the top in Cannes, and now "Gravity" has swept the box office again, but the media who were waiting for Renly to fall have disappeared and were quietly slapped in the face.

635 million in North America, 1,008 million overseas, and 1,643 million globally.

This is the final box office data of "Gravity", which easily rewrites all the records of the North American autumn file; and it also occupies a place in North American film history, currently ranking third in the total box office of film history, second only to "Avatar" " and "Titanic".

At the same time, countless records in various overseas single markets have also marked the name of "gravity", and the grandeur and grandeur in the annals of history are indeed different; it currently ranks third in the history of overseas gross box office records, behind "Avatar" and "Titanic".

Finally, the global box office also ranks third in film history. The only regret is that it did not become the third film in film history with a total global box office of 2 billion US dollars. Such a natural moat is still out of reach. In addition to the work itself, it still needs a little catalyst and even a little luck.

History was born again.

Last year, after the release of "Edge of Tomorrow",

As a dark horse, it has become one of the biggest winners of the summer season. The amazing performance data of 550 million in North America, 630 million overseas, and 180 million in the world are all in the major box office lists at the end of the year. Ranked second, second only to the "Avengers" who have been sharpening a sword for four years.

This year, "Gravity" landed on the market, and once again became the biggest surprise of the year, especially after a disappointing and embarrassing summer season, the movie's strong counterattack in the autumn season has become more precious and rare. Up, it surpassed "Iron Man 3" and became a real annual explosion.

The box office has exploded in an all-round way for two consecutive years, and two consecutive works are the protagonists. Now Renly has proved its strong strength in the market. Any doubts and worries no longer exist, and more doubts are still concentrated in the market. Same question: will there be a sequel?

In the film market of the 21st century, the ability of originality has begun to decline sharply, and the difficulty of script innovation and market development is gradually increasing. The rise of Disney and Disney is due to this, and the predicament of Universal Pictures is also derived from this.

There is no doubt about Renly's box office appeal; instead, how should we make full use of Renly's market appeal to win more box office and subsequent peripheral interests? How to really maximize the benefits?

The sequel of "Edge of Tomorrow" is always in preparation, but it is still waiting for the script stage, and there is no more news from Warner Bros.; and "Gravity" makes it clear that it is impossible to shoot a sequel, just like the "Titanic" is generally, if a sequel is made abruptly, I am afraid that all the signs will be smashed.

So, how exactly should you make the most of Renly's brand? Especially considering the plasticity and variability of Renly, there are more possibilities in character selection and script interpretation, and the image has never been played as a superhero before, which makes Renly have more potential.

The entire industry has begun to seriously discuss this issue, and all kinds of film projects that have bundled countless huge interests have considered Renly for the first time, and no one can make an exception; at the same time, Universal Pictures is on pins and needles. .

"Jurassic Park" and "Fast & Furious" are both sequel-capable works. Outside of superhero movies, these are the only commercial works that can get a nod from Renly. They have already been successful. Seize the opportunity, even ahead of Disney, but now it is passive, so what should we do next? Do you give up on this? Is there any room for redemption?

The problem is that Renly has already ended the "Gravity" promotion and officially started filming "Interstellar", and has been out of contact for a short period of time, which means that all contact work can only find Andy and Andy for the time being. Roy.

This is not good news for the Hollywood industry.

Everyone knows that Renly is actually a very simple actor. He has almost no requirements for remuneration, cast, production, etc., even if it is now the top name in the industry, even Tom Hanks. , Steven Spielberg is willing to give Renly a third of face, but he has never made any excessive demands, everything is based on the script and characters, in other words, as long as the project Good enough, the opportunity is equal.

But Andy, who is an agent, and Roy, who is a manager, are also different. In the final analysis, they are businessmen. They are more tricky, smooth, and ruthless. Not only does the favor card not work, but also the negotiation of interests is more complicated. The room is really limited, which also means that film companies and producers have to spend more effort, and may not be able to succeed; more importantly, large-scale film companies with rich resources are bound to have more advantages.

In fact, it is not only independent companies that are affected, but Universal Pictures, among the six major Hollywood studios, is also the first to be affected.

For Warner Bros. and Disney, in fact, they are more willing to deal with Andy. The communication between big companies can often simplify things, and the game of interests is more complicated but simpler. Basically, they are using their own chips to maximize the benefits In the final analysis, it depends on wisdom.

But for Universal Pictures, they are now caught in a dilemma.

If the strong man can cut off the cooperation immediately and re-select the actors, then things may become easier, but Steven Spielberg and Frank Marshall will not be too happy, and in the future Universal Pictures wants to re-select the actors. Talking to Renly-Hall about a partnership is bound to be even more difficult. Universal didn't want to make things completely deadlocked until the last step.

To be honest, Ron Mayer and Thomas Tour didn't expect things to come this far, especially the friendship between Steven and Renly. They completely miscalculated Steven's support for Renly.

In the past, there were always rumors in the industry that they were nothing more than a general friendship, and the cooperation in "Pacific War" was only limited to cooperation; but in fact, "Pacific War" won the Emmy Award and missed the Golden Globe Award, Tom Han Cox and Steven Spielberg teamed up to push Renly to the top of the Oscars, and after that time, their relationship became significantly closer.

The "Jurassic Park" reboot project, Steven after much deliberation, personally found Renly. The whole industry knows how critical and strict Renly is when it comes to the choice of commercial films, and Steven is also worried about being closed, and after thinking about it, he takes the initiative to come to the door; but Renly simply nodded and agreed without any hesitation. For Teven, the weight of meaning still exists objectively.

Later, Renly offered to match and introduce Tom to star in "Captain Phillips," which is now likely to be Tom's first Oscar nomination since 2000's "Remaining Island"; despite Tom's fame and connections In other words, Renly doesn't need to build bridges at all, and he can win the role with his own strength; but this is a favor that Tom still bears in his heart.

Even Steven has ridiculed many times in private that Tom is going to grab a cake with Renly this year. "I wonder if that kid Renly is starting to regret it now." It's not the same thing.

Taking a step back, Renly can now choose from countless works, and "Jurassic Park" has not even had a satisfactory script yet, Renly still did not express any dissatisfaction, and continued the cooperation, even if it improved. The remuneration is always within the scope of proportions, and the advance and retreat are appropriate. Undoubtedly, this was entirely for Steven's sake.

As a result, Universal Pictures continued to pick and choose Joe, without enough respect or sincerity, Steven himself felt too embarrassed, and naturally he took an absolute stance and stated his position.

This also means that if the strong man breaks his wrist, the loss will be too great, and he may even need to cut off the entire arm, so it is the best choice to continue the cooperation negotiation.