One Thousand Five Hundred and Fifty-Two Detonating the Market

As Renly himself said, he has only one "Fast and Furious 5" released in the Mainland, and he is still appearing as a supporting role, which also means that Renly's strong influence in the Mainland is all due to It is based on the theory-

As if Tom Cruise is an international superstar, then theoretically, his films will surely sell well in the mainland, but in fact, even in North America, Tom's highest box office has not been able to exceed 300 million US dollars; and In the mainland market, his appeal is far less than the actors of the Marvel family, as well as Johnny Depp and Leonardo DiCaprio.

Theory is theory and reality is reality, which is still different after all.

On a theoretical level, Renly is one of the most influential and charismatic actors today, but whether "Gravity" can replicate the miracle of "Edge of Tomorrow" and whether it can replicate the popularity of North America? It is unknown. After all, the attributes and preferences of overseas markets are still different after all, so it cannot be generalized!

Everyone expects that Renly will be able to detonate the box office in the mainland, but no one can be sure that Renly will be successful. Otherwise, PR firms wouldn't be playing on movie posters; otherwise, Warner Bros. wouldn't be turning a blind eye. In the end, it's still a lack of confidence.

Now, everything is showing a positive and clear trend, which is undoubtedly a good thing.

First, after the release of "Gravity" in North America in early October, it detonated the box office market and continued to create history; then Renly visited the magic capital, which triggered a frenzy of online and offline discussions, and the mighty and powerful momentum made the market appear A thriving and prosperous scene emerged.

The only question is, what is the conversion rate for such a boom to turn into box office revenue?

On Friday, November 22, "Gravity" officially landed on the mainland market.

The midnight show that verified the enthusiasm of moviegoers was the first to usher in a full-scale outbreak. There were more than 3,000 screenings nationwide, nearly 350,000 moviegoers, and even some movie theaters temporarily increased the number of screenings due to too many audiences. Countless audiences flocked to the theater for the first time, just hoping to watch this work first.

Such a grand occasion, even compared with North America, it is not inferior.

In the end, "Gravity" won a score of 20 million yuan at midnight, sturdily breaking the historical record set by "Iron Man 3" during the May 1st holiday this year, and in one go, beat the original record of 1,300 yuan. 1.45 million has been raised to the 20 million level, and the treatment of the entire level has been completely different.

But this is just the beginning!

Immediately after,

"Gravity" started his sturdy footsteps to break the records of mainland film history. This blockbuster visual effect, which was praised by countless people as "Avatar", showed a momentum of sweeping thousands of troops in the mainland market, whether it was admitted or not. , the behavior of mainland public relations companies to confuse James - Cameron involved, or has achieved certain results.

The single-day box office of the premiere was 175 million! It broke the "Iron Man 3" single-day premiere box office record of 130 million and a single-day box office record. Of course, it also won the record of the fastest breaking 100 million in film history.

The box office the day after its release, 252 million! Without any suspense, it became the first film in the history of mainland films to break the threshold of 200 million at the box office in a single day, crushing all the records that could be broken.

Three-day box office release, 228 million! For the second consecutive day, the single-day box office exceeded 100 million, pushing the record-setting posture to a new high/tide, making the "Iron Man 3" released in May this year suddenly eclipsed.

Within three days of its premiere weekend, "Gravity" easily broke the domestic premiere weekend box office record previously held by "Titanic 3D", directly raising the original record of 467 million to 600 million 55 million is not only a step up, but a full two steps, releasing all the energy of the mainland film market.

Now, the records created by "Gravity" are really too crazy to count. The highest box office on Friday, Saturday and Sunday, the fastest breaking through 200 million, 300 million, 400 million, etc., a series of new With all the records in the bag, what people need to do is not to keep counting the relevant records that the movie has broken, but to start counting "what box office records have not been broken."

It was a working day, but "Gravity" still maintained a record of breaking 100 million yuan at the box office in a single day. On the sixth day of its release, the cumulative total box office exceeded 1 billion yuan. Before that, it was the fastest to achieve such a result. His work is "Journey to the West: Conquering the Demons". The latter took 15 days to create such a great achievement, and now "Gravity" has simply been shortened by a large section. Such a record is really terrifying.

If nothing else, "Gravity" will break the record of "Avatar"'s 1.378 billion yuan in the mainland's total box office in its second weekend of release, setting a new high.

Objectively speaking, it is not surprising that "Gravity" can create good results. What is really surprising is that the soaring box office curve has shown a destructive attitude and achieved such a high level, which is indeed far beyond people's expectations; but if If you analyze it in depth, you can see the essence through the phenomenon, and you can know that this is inevitable by chance.

First of all, the mainland film market has shown an upward curve for four consecutive years, and the total number of screens in the mainland is rapidly approaching 20,000, becoming the second largest film market after North America, which provides a prerequisite. It is highly sought after, but due to the insufficient number of theaters, it is still unable to contribute to the box office.

Secondly, from the strong appeal of Renly Hall, to the viewing experience comparable to "Avatar"; from the rave reviews, to the blowout response at the North American box office; from the overwhelming publicity in the early stage, to Renly's personal visit to the devil The stormy seas of the capital... All of them have completed a series of important preparations for the explosion of the movie box office.

Finally, the simple plot and wonderful special effects of "Gravity" itself are undoubtedly very friendly to the audience, creating conditions for the audience to enter the cinema. To some extent, this is also the most important condition.

As a result, "Gravity" began to make history.

Everyone is asking the same question: When will the cumulative total box office of this movie in mainland China exceed 2 billion?

The answer is, twenty-seven days after the release.

After winning the single-day box office championship for 20 consecutive days, the upward momentum of "Gravity" at the box office gradually slowed down. Finally, after 27 days of release, it finally pushed the cumulative total box office figure to over 2 billion. At this time, there are only three days left until the key for the movie to be released in the Mainland expires——

There is a release key for split films. Each cycle is 30 days. After the expiration, you can apply for an extension, but most of them will not be approved, because the mainland film market still does not have a mature system like North America, and most films are released. After more than three weeks, the box office has barely grown, and there is no point in extending the key.

In the end, "Gravity" was unable to extend the key, and the cumulative box office in the mainland was fixed at 2.1 billion yuan. According to the current exchange rate, it is about 300 million US dollars. It is second only to North America in the global market and is the highest overseas. top box office.

This is the first work in the mainland with a cumulative box office of more than 2 billion, and it has no suspense in the total box office of the film history. "Avatar" and "People in Thailand" occupy the second and third places respectively!

After "Gravity" landed in the mainland market, it almost swept all the records into its pockets, showing a posture of being invincible. One or more records a day replicated the film's performance in the North American market. The miraculous performance of the company has also tapped the infinite potential of this market, making people full of more expectations for the mainland.

The most important thing is that "Gravity", as Renly's one-man show, pushed the young actor's appeal in the mainland to an unparalleled new height, and was called by many media as "Leonardo-Leonardo of the new century". DiCaprio", set off a wave comparable to the "Titanic" of the year.

After such news, after crossing the sea, it also set off a wave of waves in North America.

The reporter interviewed Renly by phone, but got a relaxed and freehand answer, "Oh, I'm not sure whether I should be happy or regretful now. It's a pity that Rooney and I didn't have a romantic relationship in the movie. Otherwise there should be more female fans than Leo; thankfully, Alfonso focused most of the shots on me, so I stole the show from the entire crew."

Intimidating, laughing, and easy-going, after Renly's answer was reported and spread, it triggered another upsurge of discussion, which further supplemented the movie's battery life.

Even Leonardo became the subject of the interview, and he laughed generously, "To be honest, I don't really know what it looked like back then, so I can't describe the specific scene now. But... I think, Renly is a very attractive guy, and I personally admire him a lot, but I think I should be slightly better."

It is precisely because "gravity" is continuing to create history, and the negative news of doubts and complaints has gradually calmed down. From North America to overseas, there is a scene of singing and dancing, and Warner Bros. up and down is even more overjoyed, not only Because of the box office success of this film, and because Renly's next work is still from Warner Bros., the collaboration that Barry Mayer tried to complete, after going around, was finally completed in the hands of Kevin Tsujihara. .

This is a good thing.

With the release of box office figures in overseas markets one after another, the pace of "Gravity" making history has become more and more unstoppable, while Universal Pictures and Legendary Pictures have become more and more gloomy. Now the whole North America is looking forward to this movie. How high can the global box office reach? Can it continue to make history?

Could it be that the second "Avatar" is really about to appear?