One Thousand Five Hundred and Thirty One 1 Drum

"Thor 2" VS "Gravity".

Strictly speaking, this cannot be regarded as a formal duel, and now there are really few news media that pay attention to those old events; this can only be regarded as a sideshow duel at most, and the attention is only limited to a very small circle, and even more so. To be precise, it should be between a small group such as Chris Hemsworth and agent Fisher Morgan.

Do not compete for victory or defeat.

It's not for showing off or being obsessed, just hoping that I can win once, even if it's just a small one, and it's also my expectation and hope for the excellent performance of "Thor 2" at the box office. The knot will completely pass, and then let go of the past and start a new future that belongs to you. Maybe.

But the situation is still not optimistic.

"Thor 2" encountered bloodbath again in terms of media word of mouth and audience feedback. This cannot be said to be expected, but at least not unexpected; in addition, the box office of the opening weekend still failed to break the 100 million threshold, the second in a row. The second time failed to live up to all expectations under the public's attention, and finally achieved 80 million data, barely meeting expectations.

Objectively speaking, the opening weekend of $80 million is not a bad figure, not only a 30% improvement over the premiere figures of "Thor"; "Star Trek: Darksiders" all performed better --

The former's opening weekend was 62 million, and the final North American box office was 262 million; the latter's opening weekend was 70 million, and the final North American box office was 228 million.

After such a horizontal and vertical comparison, the final box office of "Thor 2" should also reach a level of more than 250 million, and even have the possibility of hitting 300 million.

This is a good and a happy event.

However, all of this is more like a consolation. The box office of "Gravity" reached 140 million in its opening weekend. As soon as it debuted, it showed a strong momentum of sweeping away thousands of troops. It's unbelievable; and "Thor 2" is still struggling with how to seek superiority without making himself more depressed.

It really doesn't make anyone happy.

The same is true.

The premiere box office of "Thor 2" showed a good explosive force, and the enthusiastic support of Marvel fans made the series of movies find a small rise; but the terrible word of mouth still lacked enough appeal and influence, and then The box office trend curve shows a bloody collapse.

The box office plummeted 58 percent the following week.

The box office plummeted 61 percent again in the third week.

The momentum of the entire cliff-like collapse could not be stopped at all. The most tragic part is that after the box office of "Thor 2" showed a plunge in the third week of its release, the weekend box office only achieved data of over 10 million, and then... its weekend box office data lost to "Gravity". , lost to "Gravity" in its tenth week of release.

In the face of the "gravity" that has stepped out of the sky-defying curve with a strong reputation, "Thor 2" only occupied the advantage for two weeks, and then collapsed.

Although this may sound incredible, it is the truth:

Chris lost to Renly again, in a frustrating and decadent way; and, at least, the previous summer season opening matchup was still vigorous and well-received, and even if he lost the matchup, the attention was still everywhere, and this A loss did not stir up any waves, and it was lost silently.

What is certain is that "Renly Hall VS Chris Hemsworth" has truly gone into history. Nobody pays attention.

The final North American cumulative box office of "Thor 2", not to mention the challenge of 300 million, even 200 million is still a big problem. After dawdling before the threshold for a long time, but still not able to squeeze in, regrettably stayed at At the position of 194 million, the follow-up box office trend curve is really bad.

Of course, this data has been improved compared to the first part of the series two years ago, an increase of about 15%; but compared to the lively before the premiere, the final cumulative box office has lost to "The Amazing Spider" successively. Man" and "Star Trek: Darksiders", this is definitely an extremely disappointing result.

However, with the strong appeal of the Marvel Universe, the overseas box office of "Thor 2" has fully doubled. From the edge of the original 200 million threshold, it directly rushed to the 400 million mark, which also made the film's popularity. The worldwide box office grossed $600 million! There is still a long way to go before the big explosion, but the results are still satisfactory.

Compared with the production cost of 170 million yuan and the promotion cost of more than 40 million yuan, "Thor 2" finally managed to maintain a breakeven only with box office revenue, with no profit, but no loss, which is very important for Disney. It is a progress, which also means that the layout of the Marvel Universe has begun to speed up.

To make an interesting comparison, the total global box office of "Thor 2" has successfully reached 600 million, while the North American box office of "Gravity" is hitting 600 million. This is the gap.

Obviously, the threat that "Thor 2" brings to "gravity" is really limited. In fact, the box office trend for the second week of November has already leaked to Skyrim.

Time rewinds to the opening weekend of "Thor 2". This Marvel series of films successfully won 80 million and topped the North American weekend box office chart without any suspense, but everyone's attention is focused on "the center of the earth" Gravity".

Faced with the second wave of strong shocks after the start of the holiday season, and the first wave of truly threatening positive shocks, "Gravity" handed over a 29% box office drop, and for the second week in a row its own The decline was controlled within 30%. Under the strong impact of competitors, the decline continued to narrow, and the performance was simply amazing.

This also made the weekend box office of "Gravity" reach 19.4 million in the sixth week of its release, just behind "Thor 2", and abdicated from the championship to the runner-up position, ending his incredible five consecutive championships. journey of.

At the same time, as a reference, the box office data for the same period in the sixth week of release has lagged behind "Avatar" and "Titanic", temporarily ranking third in history, and the upward momentum has slowed down after all. The follow-up trend is still not comparable to the madness of James Cameron's two god-defying works, which also means that the miracle of 700 million should be hopeless. Now it is more practical that the 600 million taels of "Avengers" Whether thirteen million can be surpassed will become the focus of the entire North American market.

After "Thor 2", "The Hunger Games 2", "Frozen" and "The Hobbit 2" appeared one after another, and the North American box office market has officially entered a period of full prosperity during the holiday season.

In the face of such a situation, "Gravity" no longer has the ability to hit the championship again, but its box office performance every week is still particularly eye-catching.

During the Thanksgiving holiday, "Gravity" once again ushered in a wave of box office recovery, handing over an ultra-low drop of 10%, which also made the film surpass "Thor 2", second only to "The Hunger Games" that premiered that week. 2", occupying the runner-up position in the weekend box office charts.

During the Christmas period, "Gravity" successfully counterattacked, soaring by 42%, second only to "Frozen", and became the most ferocious work in the weekend box office on the list, and it was killed again. The top ten ranks on the list.

This is still not the end.

After entering 2014, in order to cooperate with the promotion of the awards season, Warner Bros. launched a second round of expansion to prepare for the impact of "Gravity" on the Oscars, which also ushered in a new round of movie box office data. The space is really limited, but under the precise control of Warner Bros., the film was released all the way to the first week of May, and it was screened for a total of 30 weeks before it was officially announced.

Such a long-running screening is indeed surprising——

For reference, "The Avengers" is twenty-three weeks, "Thor" is twenty-two weeks; "Avatar" is thirty-four weeks, and "Titanic" is forty-one weeks. And "Gravity" can be screened for a full 30 weeks, which also proves that there are still audiences willing to go into the cinema to watch this work, and the box office potential has exceeded expectations again and again.

When "Gravity" officially went offline, the cumulative North American box office hit 635 million.

This work has become the fourth film in film history to break through 600 million at the North American box office, and has surpassed the "Avengers" in one go, temporarily behind the two works of "Avatar" and "Titanic", ranking third in film history; In fact, if you deduct the box office results of the re-release of "Titanic" in 2012, and only calculate the data of the year of its release, then "Gravity" will be second only to "Avatar", ranking second in film history.

Anyone else remember? Before the release of "Gravity", Warner Bros.' new CEO Kevin Tsujihara was even worried that the film might face a loss of money, which also made their distribution strategy conservative and low-key, but now?

300 million in North America? Or four hundred million?

neither.

600 million in North America!

Miracle? myth? These words are not enough to describe people's shock and joy.

If in 2012, "Edge of Tomorrow" achieved the box office data of 550 million in North America, people could still harbor a little doubt, maybe it was probably just because this work hit the audience's preferences? But now that "gravity" has swept through the 600 million sturdy data in North America, all voices have firmly shut their mouths.

Do you need any more proof?

No need at all, the name "Renly Hall" is the best proof, from art to business, from performance to glamour, from awards to box office, he is 100% absolute guarantee, not only since his debut The undefeated record is the absolute box office appeal that swept North America, truly recreating the good times of Harrison Ford, Tom Cruise and Will Smith at their peak.

What are you waiting for now? Every studio has gone completely crazy.

In fact, Thomas Tour has a mixed taste right now.