One Thousand Five Hundred and Thirty

In the first week of November, "Ender's Game", "The Last of Las Vegas" and "The Turkey Story" premiered, making an impact on the Halloween schedule.

But unfortunately, all three works fell into the slump of word of mouth, and the poor performance was like a nightmare that could not be woken up. The freshness index is 61%, 45% and 19% respectively.

In other words, all three works failed.

In particular, "Ender's Game" is the most disappointing. All major media have said that director Gavin Hood's rhythm control and character creation have serious problems. There is no sci-fi core and no climax/tide. In just two hours, the huge inner core becomes more and more desolate.

Overwhelming regrets and scolding made this ambitious work "dead before you start your career".

The final box office trend also proved that the media's vision was accurate.

Over three days of opening weekend, "Ender's Game" 27 million, "The Last of Las Vegas" 16 million, and "Turkey" 15 million.

You can compare the investment cost horizontally. "The Last Las Vegas" costs 28 million. If nothing else, you can expect a small profit in the end, and low-cost comedy movies are still a safe investment; "The Turkey Mobilization ", the cost is 55 million, and in the face of such a bad reputation, it can now be inferred that the film will lose a small amount of millions to less than 10 million.

As for "Ender's Game", the cost is 110 million. Although we still need to look at the performance of the household market on the Thanksgiving Day, it can be estimated now that Summit Entertainment will lose at least 50 million or more, or even more. . Don't talk about chasing "Harry Potter", even the level of "Twilight" can't be reached, the thunder is heavy and the rain is small, which is really disappointing.

Obviously, the box office impact of the three works is lackluster, and it is impossible to form an effective impact on the absolute dominance of "Gravity", which also makes the Halloween schedule once again become a "Gravity" performance stage, with a strong five-week cumulative box office. The land has reached 490 million, and the threshold of 500 million is close at hand, and a breakthrough should be achieved by next weekend at the latest.

Despite this, "Gravity" has achieved four consecutive championships, and the decline in the weekend box office is narrowing, but it is indeed still slowly declining, which also means that the hope of five consecutive championships seems to be very slim. It is also a matter of course, but no one expected that the competition for the top spot in the North American weekend box office chart in the first week of November was so fierce.

"Ender's Game," 27 million.

"Gravity," 27 million.

The weekend box-office numbers for the two titles were almost equal.

Generally speaking, the North American weekend box office rankings are announced on Sunday. The exhibitor relationship is based on the box office trend on Friday and Saturday, and then with reference to the box office pre-sale situation on Sunday, and completes the prediction according to the mathematical formula, and announces it in advance on Sunday. box office rankings. This has become the norm.

Although this prediction is not 100% accurate, on the whole, it is 95% accurate. On Monday morning, Exhibitor Relations will make precise adjustments to the box office data, and the error values ​​are all within a very small range; only very few special cases will there be deviations of more than one million dollars.

On Sunday, the exhibitor relationship announced the box office prediction list. "Ender's Game" was the champion, ending "Gravity"'s four consecutive championships, but the advantage was very weak, with a gap of less than 500,000, the official said. , because the gap is much lower than expected, it cannot be ruled out that changes will occur after the precise data on Monday is released.

On Monday, the exhibitor relationship announced the official box office list. "Gravity" topped the championship, sturdily completing the feat of five consecutive championships; while "Ender's Game" was the runner-up, and the box office gap between the two works was only less than Only three hundred thousand. On the one hand, the performance of "Gravity" is too defiant, and on the other hand, "Ender's Game" is too disappointing.

"Gravity," 27.3 million.

"Ender's Game," 27.02 million.

Here are the final box office stats, and then North America saw "Gravity" go strong five times in a row, and it's a lot more nuanced and interesting to look back at the internal disputes at Warner Bros. board executives after its opening weekend.

In the end, the North American box office charts in the first week of November, "Gravity", "Ender's Game", "Fool Show 4", "Last Las Vegas", "Turkey" respectively Occupy the top five on the list.

It can be clearly noticed that from October to November, the competition pattern of the entire market has become completely different, and the number and scale of the works released have increased by several grades, which is also the inevitable trend of the schedule.

It is a pity that the three works that premiered on Halloween this year were aggressive but misfired. Not only did they fail to burst with the expected energy, but they also collapsed from word of mouth to the box office, which is really surprising!

Although it is said that there are frequent rollovers in the summer season, and there are countless cases of box office failures; but at least the summer season has enough market background to guarantee, even if the loss does not seem to be too tragic, and there are no other seasons. Or if there is a car accident during the holiday, it is really like a wisp of blue smoke that disappears in a blink of an eye, and you can't even notice the slightest wave.

"Ender's Game" is just that.

But in the second week of November, the main event finally came out. It was not a casual "commercial blow-up", but an unquestionable real heavy attack. "Thor 2: The Dark World" was obviously the most popular at the end of the year. One of the eye-catching works! This work has been extraordinary from the beginning of the scale.

However, after thinking about it, people suddenly recalled that in 2011, when "Thor" was released, it was like this, with much attention and anticipation. However, it ended with the fiasco of "Thor", and the North American box office performance was far below expectations. Even with overseas box office data, Marvel Pictures still lost a small amount of money.

Yes, at a loss.

According to "Variety" magazine's internal reports, "Thor" lost about 30 million; then, why is there a sequel?

First, this is a Marvel universe, and the "Thor" work is just one piece of the puzzle. For the "Avengers", Disney and Marvel Studios have been making arrangements, and a little loss is still bearable, just like later Second, "Thor" doesn't make money at the box office, and in fact, "Captain America" ​​doesn't make money either. Disney has never thought about relying on movie box office to make profits. Disneyland and its peripheral products are the big ones for movie companies.

So, a sequel is inevitable.

Even so, Disney pulled "Thor 2" out of the summer season and chose the holiday season. Isn't this because of lack of confidence? And now, "Thor 2" is facing "Gravity", and Chris Hemsworth is facing Renly Hall again, shouldn't it...

However, such a thought just flashed by, and just after it appeared, it was snuffed out by the major news media in its infancy, because it was impossible.

"Gravity" has entered the sixth week of its release, and the previous weekend box office has entered the 20 million level; while "Thor 2" is the first week of its global premiere, and the weekend box office is at least one week according to the predicted trend. billion level.

In other words, the two works are not comparable at all, and there is no need for comparison; even if it is just a horizontal comparison in my mind, it is already incredible, not so much that people are not optimistic about the box office prospects of "Thor 2". , rather people marvel at Renly's box-office appeal.

So no one and no one should question the North American box office charts for the second week of November. Even if you want to compare, it should be a horizontal comparison of the premiere box office data of "Thor 2" and "Gravity". Looking at the sensational effect of the two movies, it can barely be regarded as an extra showdown.

But honestly, it's also unfair.

First of all, "Thor 2" is a sequel work, and it is also a sequel to the comic hero sequel, which itself has an innate advantage. The appeal of Marvel movies in the past two years cannot be ignored; secondly, Chris is no longer two After the debut of "The Avengers", this year, with the two works of "Fast Wind/Flow" and "Star Trek: Darkness and Borderlessness", it has a strong sense of presence again.

When "Thor 2" was released, the attention and discussion were different.

Therefore, many professional media have made optimistic estimates for the premiere box office of "Thor 2". Two years ago, "Thor" encountered a strong attack from "Fast and Furious 5", and the premiere box office did not even To 60 million, it is a big disappointment; now the premiere box office of "Thor 2" is very high, and many people think that it can break through the 100 million threshold.

On November 8, "Thor 2" landed in 3,800 theaters. After the grand premiere, it officially met with the audience, but the media comments announced immediately were sighs.

The Media Review scored 54 percent, the Rotten Tomatoes Fresh Index was 66 percent, the Mass Media rating was 6.2 percent, and the Popcorn Index was 72 percent.

This kind of data is really unsatisfactory, not to mention the comparison with "Gravity", even with "Thor" two years ago, it is far worse, the first part of the series was mediocre: Media Comprehensive Review Five 16 points, 75% on Rotten Tomatoes, 6.4% on Mass Media, and 74% on Popcorn.

Total retreat!

Although Hollywood seems to have formed the law that "sequels are bound to regress", but now seeing the word of mouth of "Thor 2", people can't help but start shaking their heads.

Fortunately, relying on the long foreshadowing of Marvel Studios, the audience base is already a set of numbers that cannot be underestimated, which also ensures that the opening weekend can be boosted by enthusiastic fans, and the data will not be too ugly, as it is. , although again missed the feat of breaking 100 million in the opening weekend, the figure of 80 million still gave Disney a long sigh of relief.