Chapter 686
Friday, February 13.
On this day, even before the launch of QQ’s pop-up advertisements, major theaters all over the country have received feedback from their subordinate movie theaters and stores—"My Sassy Girlfriend" is going to be a hit!
On this day, at least 20 theaters across the country held an emergency meeting, and six of them, like Boguan Cinemas, made an emergency response and greatly increased the number of "My Sassy Girlfriend" movies. Canvas and film layout, while reducing the corresponding film layout ratio of other films.
However, although "My Sassy Girl" suddenly showed a big trend on Friday, for many large theaters, they will not be so reckless to make hasty adjustments. Even after the meeting and discussion, it is only In some theaters, some of the best-selling stores for "My Sassy Girl" have moderately relaxed the authority of store managers, allowing them to adjust the number of films in a wider range in a timely and appropriate manner according to the market.
However, even so, the release canvas of "My Sassy Girlfriend" has surged from the original 1,073 canvases to the actual 1,486 canvases on February 13, and the film schedule and canvas on February 14, even more Further surge to 1711 canvases!
In particular, it cannot be ignored that when the supply of tickets for "My Sassy Girl" is in short supply, the first emergency measure adopted by many theaters is to adjust the largest screening hall in their theaters to it!
You know, there are often dozens or even hundreds more seats in a large auditorium than in ordinary small and medium auditoriums! There are even super-large screening halls in many large theater chains, and one screening hall can accommodate more than 300 or even 400 people watching movies at the same time!
Therefore, even though the total number of canvases seems to have remained the same, in fact, the overall number of tickets issued has surged!
And when February 14th comes, needless to say, no matter how conservative the theater chain is, seeing "My Sassy Girlfriend" has become popular all the way, even if they are not willing to take risks to adjust the film arrangement and canvas for the time being, they will try to make it as fast as possible. Give "My Sassy Girl" a bigger screening room!
And at the same time, with the passage of time, when the film has been released for three or four days, although the absolute number of viewers is not so large, word-of-mouth is still gradually accumulating and fermenting.
Especially when the QQ pop-up advertisement was released that evening, the influence of "My Sassy Girlfriend" on the Internet suddenly increased again!
Li Qian's name is already popular enough, but "My Sassy Girlfriend" is his film director's work. Although it must be tied with him when it is promoted, it is obviously impossible when it comes to popularity. It is on par with Li Qian's music fame.
To be honest, as a director, Li Qian's publicity role with a movie is not even as good as if he were an actor, and it will attract Li Qian's fans' attention even more!
These days, just as most people don't pay attention to the lyrics, composer and producer when listening to a song, but only pay attention to who sang the song, most people only pay attention to who sang the song when they watch a movie. Pay attention to who the leading actor and heroine of this movie are! As for who the director is, I'm sorry, even if you are as famous as Qin Wei, your influence on the vast majority of moviegoers is still limited.
The so-called Venice Golden Lion Award, fans will talk about it, and people in the circle will respect it in awe, but an ordinary person, how can he care about you! Most of them are most concerned about one point: Is this movie good or not? Was my ticket worth it!
And fans will always be a minority, and ordinary people will always be an absolute majority!
This theory can be generalized, and this is the fundamental reason why the hallowed works of art master Qin Wei cannot sell well for Zhao Meicheng's urban comedies!
In fact, even in another ten years, with the development of communication, most ordinary people have more and more channels to obtain information and know more and more things. In fact, "this is Tom Cruise The promotion effect of "This is a movie starring Leonardo" and "This is a movie starring Leonardo" are still far more than "This is a movie directed by Spielberg" and "This is a movie directed by Nolan"!
That's why a star is a star!
Of course, Li Qian's fame was not built upon after all.
The film he made as a director, its influence among fans, at least in today's China, is still not comparable to that of any star director's film!
It's just that, for the first time as a film director, he still needs to build up some reputation in this area!
And at this time, as various promotional methods on the Internet are thrown out one by one, as many fans who have watched the movie come back to share their viewing experience, and they are not stingy at all. Praise, finally, the fame of "My Sassy Girlfriend" on the Internet is getting bigger and bigger!
If we say that for Li Qian's original fans of fans and TV dramas, only about 10% to 15% of the hardcore and diehard fans would make up their minds from the very beginning to watch this movie, and only a few of them Up to 5% of people, or even only 2-3% of people, would choose to watch the movie as soon as it is released. Now, this proportion is expanding rapidly!
Perhaps 20% or even 30% of the people who want to watch this movie have already reached 20%, and the people who want to watch it as soon as possible may have reached 10%?
In short, as a film director, the word-of-mouth reputation of Li Qian's film works is gradually building up on the Internet, in those praise posts one after another!
But... Fans have always had too narrow a taste for works, and from the very beginning, Li Qian chose to make "My Sassy Girlfriend" for his first movie, although he had the intention of making a youth comedy first. Meaning, but he is definitely not rushing to the work for fans!
"My Sassy Girl" is basically a work suitable for everyone from teenagers to thirty or forty years old-unless you have a very, very serious male chauvinism!
Facts have proved that with the progress of society and the enlightenment and progress of people's hearts, even many men with concubines will choose to post movie reviews on the Internet after watching it, telling their evaluations and opinions on this movie, And they also recognized and liked this movie!
So, basically, although it is still not as good as "The Escape Hero" and "Hello Woman!" ", but the number of canvases that "My Sassy Girl" can get on February 14 is not much different from the first two!
"My Sassy Girlfriend" 1711 yuan! And almost all of them are the largest screening halls that the theaters are able to offer, with the most seats!
"Escape Hero" has been reduced twice in a row, and still retains 2062 canvases. Basically, the screens obtained are medium-sized and above, and there are also many large-scale screening halls.
"Hello heroine! "'s screening canvas was further reduced to 1,735 yuan, and because of Lu Ping's strong literary and artistic attributes, even though "Hello Woman!" "Already Lu Ping can produce, more commercial works, but it is still habitually treated by the cinema as a literary film, and most of the ones allocated to it are relatively small There are almost no screening halls that can accommodate more than 200 people in a single screening hall!
"Escape Hero" seems to have more than 300 more canvases than "My Sassy Girlfriend", but considering the size difference of the screening hall, the difference in the number of sellable tickets between the two is not too big. At best, "Escape Hero" is slightly more than "My Sassy Girlfriend"!
If you consider that in many small and medium-sized theaters, due to the limited number of screening halls, after reducing the schedule of "The Escape Hero" again, in fact, many screening halls that belonged to this film will also be moved within a day. There will be one or two shows, arranged for "My Sassy Girl".
Therefore, in terms of the prerequisite hardware conditions for whether they are popular or not, the two are basically evenly matched!
As for "Hello Female Heroine!" "Although the canvas is still ahead of "My Sassy Girl" by 24 canvases, firstly, the screening halls are small, and secondly, the number of films scheduled is also squeezed. Therefore, in fact, in terms of pre-hardware conditions, Has been thrown away by "My Sassy Girlfriend"!
This is the cinema!
This is the most naked business!
On Valentine's Day, February 14th, there were nearly 9,000 canvases in the country, and these three most popular films directly took away 5,508 canvases, accounting for the proportion of the total canvases in the country. It has exceeded 61%!
Then, under the attention of major domestic production companies, film companies, brokerage companies, theater dealers, directors, producers, actors, etc., the first small explosion day in the film market in 2001 finally came. up!
Valentine's Day, plus the power of Saturday... Even today, when the entire domestic movie market has gone through a major landslide, it is still a day that cannot be underestimated!
For the whole year, it can be classified as a small schedule!
At present, there are more than 1,000 movie theaters across the country. After this round of closures and acquisitions, a large number of single-hall theaters have died. Now they are only in some relatively underdeveloped places and cities, and some of them are barely surviving. Others have already Basically, they are multiplex theaters, or at least two-hall theaters.
And on this day, from the teenage student party, the young, to the middle-aged and the elderly in their 30s, 40s, or even 40s and 50s, they all took to the streets to buy bouquets of flowers and eat together. Have a meal, then go to the mall and watch a movie-a scene that will not appear before today, and many days after today, is that almost all movie theaters are full of people from early in the morning!
There are more than 1,800 movie theaters across the country, and nearly 9,000 screening halls. Each screening hall has as few as six shows and as many as seven or eight shows in a day. Including the midnight and night shows, a maximum of nine movie shows can be arranged!
Of course, shows like "My Sassy Girl" and "Hello Heroine!" ", are all 120-minute movies, and if you add the night show in one day, you will be able to schedule eight shows if you are exhausted.
Adding all these screenings together, there are about 70,000 screenings in one day across the country. If each screening hall has 200 seats on average, it means that today the country can accommodate a total of 14 million moviegoers—there will be Do so many people come to see the movie?
The answer is, yes!
Maybe the absolute value is not that many, but tens of millions of moviegoers are sure!
From eight o'clock in the morning, when the cinema opens for business, many people have already started to come in to buy tickets, especially young people, and those who often come to watch movies. They all know that Valentine's Day is a day to watch movies and buy tickets in advance— —Especially in large and medium-sized cities, the regular movie-going consumer group has long been formed. As long as they have the intention to go to see a movie today, many people will choose to book tickets in advance!
Therefore, on Valentine's Day, many movie theaters open their doors in the morning, and it is a lively scene!
Some people go there with a purpose, for example, I just like Zheng Yuan, I just want to watch his "The Escape Hero", and the goal is extremely firm, so of course there are also people who just rush to "Hello, Heroine!" " went, and there were even a group of viewers who hadn't watched "Let's Talk About Big Business" before, but wanted to watch it again. At this time, I spared time to watch the movie, and of course it was the first choice!
Of course, more people, especially the vast majority of young people, have finally caught up with the weekend, and they may also have an appointment with a goddess. The first choice is of course to see the first movie made by their idol—— — "My Sassy Girl"!
But in fact, for the same reason, all of the above groups of people are not the most mainstream of today's tens of millions of moviegoers!
The most mainstream and the largest group of moviegoers actually have no goal in mind before coming to the movie theater. They often read posters, introductions, and even movie names after coming to the movie theater. Only after watching the leading role, watching the director, etc., will you make an impromptu decision! What's more, sometimes, there are many people, and even seeing what other people buy, they will buy whatever tickets themselves!
But the only special thing about today is that it's Valentine's Day!
On Valentine’s Day, there are many people who accompany their girlfriends and wives to watch movies, so of course the first choice is to watch some sweet love movies!
But today, when they walk into the cinema, whether they look at the posters, or the schedule and time in the hall, they will first find a movie that is obviously about love - "My Sassy Girlfriend"!
So, there are some scenes and dialogues that happen frequently in different places and in different theaters, such as——
"What are we going to watch? Uh... this movie... My Sassy Girlfriend, it seems to be a romance movie? How about just watching this?"
"OK!"
"Hey husband, why do they all buy tickets for "My Sassy Girl"? Why don't we watch that too? So many people buy and watch, it should be the best, right?"
"Uh... that's fine, it doesn't matter! Let's watch this!"
"Hey, beauty, have you just finished watching "My Sassy Girl"? Is this movie good?"
"It's beautiful, it's very beautiful!"
Then……
"Hello, I want two copies of "My Sassy Girl."
"OK!"
"Hello, I want a copy of "My Sassy Girl."
"I'm sorry sir, the morning show is sold out, can you see the afternoon show?"
"Okay, the afternoon session is fine too!"
"Hello, I want two copies of "My Sassy Girl."
"I'm sorry sir, all the afternoon shows are sold out, can you watch the evening shows?"
"Uh... what time is it?"
"For the 8:45 p.m. show, there are still a dozen tickets left!"
"Okay, here you go!"
"Hi, I want two copies of My Sassy Girl."
"..."
"Hi, I want two copies of My Sassy Girl."
"I'm sorry sir, all the tickets for "My Sassy Girl" are sold out today, can you watch others?"
"Uh...but it's only noon? The evening ones are gone?"
"Sorry, it's gone!"
"Don't you guys have a midnight show on Saturday? I can also ask for a midnight show!"
"I'm sorry sir, the midnight show is gone! Why don't you watch "Hello Girlfriend!"? It's also a romance movie, with gunfights and action scenes. They say it's pretty good, and it's also suitable for hanging out with girlfriends. look!"
"But I just came to watch "My Sassy Girl". Everyone recommends that!"
"..."
"Hi, I want two copies of My Sassy Girl."
"..."
It was just noon, and on the ticket counters of many movie theaters, a temporary printed small sign made of A4 or A5 paper had already been erected on the counter——
All shows of "My Sassy Girl" are sold out today!
***
Three things:
1. Thanks to the Cucumber League and Ziziweiwei for their great rewards. Congratulations to Ziziweiwei for becoming the 20th leader of this book. Your additions will be posted after the annual meeting is over and I return home;
Second, when you see the update of this chapter, I must have arrived in Shanghai. I am not sure if I can write a chapter today. After all, I have been writing a book for so long, and I am also very eager to have a face-to-face communication with my peers and seniors. However, the annual meeting is a rare opportunity. I want to chat with you more and ask some questions. For example, I want to ask Shuiyu how to water^-^... Especially, there will be many years in the annual meeting My old friends are all I have known online for many years but have never met in person, so it is easy to forget the time when chatting;
Three, I will try my best to take the time to code words, and strive to keep updating, but if there is no update in these two days on the 10th and 11th, please forgive me. As a writer and author, this is a rare thing in a year for me. a social event.
The above, if I can’t write it by then, I apologize in advance now, and I will make it up after the annual meeting!