Chapter 683

In a movie theater that can accommodate 170 to 80 people, there are about 120 people sitting around - this is Thursday night, seven o'clock.

There were bursts of laughter in the screening hall from time to time.

Just in time for a script of the heroine to be buried alive, in Songjiang Mansion, Zhao Xiaofan, He Yinmei, and their partners laughed so hard at this moment, He Yinmei laughed so hard that tears almost came out, and Zhao Xiaofan did too. lol.

In Shuntian Mansion, Zhao Minghe deliberately kept himself reserved and reserved from the very beginning, but when watching the movie for more than 20 minutes, when one after another small paragraphs and small burdens in the movie are thrown out one after another, Rao is him. No matter how much I held on to the idea of ​​watching it carefully and going back to write a film review, I couldn't help laughing along with the other people in the screening hall at this time.

Nothing else, it is really funny!

And at this time, in Shuntian Mansion, in Chang'an Mansion, in Chengdu Mansion, in Guangzhou Mansion...in countless large, medium and small cities across the country, I don't know how many people came to the cinema in twos and threes after dinner— —For the vast majority of people who are full of various jobs during the day, but are used to some entertainment and entertainment every day, the movie theater after 8:30 every night is a place they often go to.

Moreover, this year is quite different from previous years at this time.

At this time in previous years, most of Zhao Meicheng’s movies in movie theaters have been offline, and even if they haven’t, most of them have already seen them. Most of the movies released before Valentine’s Day are really not very good-looking, but this year is different. , This period after the Spring Festival this year, it seems that it has suddenly become the release time that many movies are keen on - "Let's Talk about a Big Business" has not yet been offline, "The Escape Hero" has been released for two weeks, and it is just now. And director Lu Ping's new movie "Hello, Heroine!", who has a good reputation among a considerable number of movie fans! " has also been released, and what's more, even Li Qian, the most popular singer in the domestic music scene and known as the "leader", also produced his first film directed by him, which was released before Valentine's Day.

This is equivalent to such an off-season, there are four movies of well-known characters in the cinema, and they are fighting! If you add other ordinary directors and low-budget films, it is rare for many big movie theaters to screen seven or eight films at the same time at this time of year!

At eight o'clock, there was a little excitement in the cinema that hadn't been seen for nearly half a month before.

After a while, more than a dozen people came out of the theater over there, some with smiles on their faces, and some with a look of indifference. They listened carefully and could hear what they were discussing. Well, they were watching "Let's Talk About Big business"!

After a while, another group of people came out. Some men were happily doing various actions, as if they were trying to describe and reminisce about a certain part of the movie. You asked him, what movie did he watch? Does it look good? He would say, "Hello, female hero!" ", it's okay, it's pretty good-looking!

They were queuing up here to buy tickets, and after a while, another screening hall also ended, and the crowd came out in a rush. All of those people were excited, or smiling, or at least full of smiles.

If you ask them, they'll say it's My Sassy Girl.

Does it look good?

Looks great!

It's funny, fun, and super super super super touching!

Good movie!

Many people who had made up their minds to watch "My Sassy Girl" naturally looked forward to it even more now, and those who originally planned to come and find a movie to kill some time, when it came time to buy tickets, they often went along with their mouths. Just give me a name—many people, many middle-aged people in their 30s and 40s at first glance, maybe they were not prepared to watch Li Qian's movie, but Li Qian's first movie that was promoted by the newspapers before He didn't take the film work seriously, but at this time, he still gave the name smoothly.

"Give me a copy of My Sassy Girl!"

"Two Sassy Girls, thank you."

…………

Walking out of the screening hall amidst the crowds, listening to the young people around him who looked to be in their twenties discussing the movie enthusiastically, Zhao Minghe subconsciously smiled.

It must be several years, right? At least it will take two or three years, I haven't seen such a work!

Make people laugh and move people!

Well, Zhao Meicheng in the early years still had this ability. At that time, domestic film directors were either focused on martial arts films, or they were full of "art". Urban comedy films flourished for a few years, but soon there were endless bad films. Zhao Meicheng seems to be the only one who effectively brings laughter to the audience!

But in the past two years, I don’t know whether it’s because Zhao Meicheng can’t play new things, or because I’ve watched so many of his movies over the years, and I’m already a little tired of aesthetics. In short, I think his movies are good or good, but I still feel that It's old-fashioned, lacking something new and exciting.

But today, unexpectedly, a film like "My Sassy Girl", which was not in the plan, or ranked relatively low in the plan, and is optional, actually brought me such a big surprise!

Since years ago, the promotion of this film has slowly started, and although Zhao Minghe is not a fan of Li Qian, and has never been very interested in him, the number one idol in the hearts of young people, but "New White" "Legend of the Wife" has a very high status in his heart, so under normal circumstances, if Li Qian made a movie, he would of course come and watch it. It's a pity that last year's "Meteor Garden" certainly got very good ratings , but in Zhao Minghe's eyes, it is absolutely a trash drama! As a result, he even felt a little disgusted with Li Qian.

In terms of Minghu culture, it has always been more willing to spend money on publicity. Advertising, media public relations, and film critic public relations are all being done. Zhao Minghe has also received similar public relations, but at that time, he would rather go casually. Brush up on Zheng Yuan's "The Escape Hero" and use it to write something to cheat money, and I'm not too willing to watch Li Qian's movie - I'm afraid it will be like "Meteor Garden" back then. I hoped to see it, but ended up stepping on stinky shit, disgusting!

But now... Well, if I knew this movie was so good, I would definitely write a movie review without their public relations!

As he walked out along the flow of people, thinking about it, he could hear a few boys and girls discussing something while walking, and he listened attentively, and their topic actually immediately cheered up Zhao Minghe— —

"Let me tell you, I watched it for the second time, and I paid special attention to it. Absolutely, there is definitely a UFO at the place where Ah Niu was standing under the tree at the beginning of the movie!"

"Let me tell you, I guessed, that old man who came to tell the heroine the story about the tree when the heroine went up the mountain, is probably an alien!"

"Damn it, it's not enough, sister? Are you explaining it as a sci-fi movie?"

"Hey, you still don't believe me! I'm so mad, let's watch it again if we have the ability, and I'll tell you when we see it!"

Zhao Minghe stopped suddenly.

Not to mention, when watching it, he also murmured about those few plots in his heart.

While speaking, he had already reached the entrance of the cinema, and there were indeed a few young people who turned around and went back.

Hmm...a play within a play?

Is it a play within a play, not to mention, this movie is worth watching a second time!

He stopped right at the entrance of the cinema, hesitated for a moment, then turned around and went back.

"Here are two copies of My Sassy Girl, in the middle of the fifth row."

"I'm sorry sir, the 8:25 show of "My Sassy Girl" no longer has a fifth row, and all the four seats in the middle are gone."

"Ah? How did it sell so fast?"

"Yes sir, there are still nine tickets left for "My Sassy Girl" at 8:25, do you think you want more?"

The boy and the girl hesitated for a moment, and the people behind them said: "Give me three! Is there any more that are next to each other?"

The conductor said, "I'll show you...and more! I'll charge you thirty-six yuan!"

"Hey, hey, we're at the front of the queue! I want two!"

When finally it was Zhao Minghe's turn, it was dangerous, there was only one last ticket left!

And just as he turned around to walk away after getting the tickets, he could still hear a young couple lamenting from behind, "Why did they sell out so fast! Why are there no tickets? Do you have any other shows? No, We don't watch anything else, we just watch "My Sassy Girl!"

"Sorry, this is the last filming of "My Sassy Girl" today."

"Don't you have a night show? Don't you go to this?"

"Recently, there is only one night show in our store, and the most recent ones are "Hello Women!"."

"well……"

"Should you be on "My Sassy Girlfriend", why are you on "Hello Female Hero!"!"

…………

Thursday, February 12th, is the third day of the release of "My Sassy Girl".

On this day, on many online forums, forums of major portal websites, especially on the "Minghu House Audio-Visual Culture Forum" opened last spring, one after another film reviews after watching "My Sassy Girlfriend" Posts began to spring up like mushrooms after a rain, and there were many of them, all of which seemed to be of a high standard.

Among them, websites such as Sohu.com and Feixun.com, although they are still in the lazy rhythm after the festival, the response speed of the Internet is definitely the fastest among all media organizations. Therefore, many posts are counted several times after they are published. Within hours, it was put on the homepage by the editor of the website!

This year's post-holiday schedule is extremely lively.

Last week, "Hello Female Heroine!" " vs. "The Escape Hero" narrowly won the box office with a box office of more than 100,000 yuan, and won the top box office list. This week is the first movie of the leader Li Qian. The biggest hot spot!

Of course, there is no doubt that it is well received!

Whether it is following the links given by major portal websites, or on several professional film and television forums, and Minghu Culture Company's own forum, the evaluation of the movie "My Sassy Girl" is almost unanimous. Applause!

Almost zero bad reviews!

Whether it's the concept of "Sassy Girlfriend", the arrangement of the hilarious plots in the play, the warm and touching ending, or the performance of the hero and heroine, er, and the beauty of the heroine... almost all of them are well received without exception!

And because of the powerful inertial effect, most of Li Qian's fans and supporters are young people. News, shared with friends, will soon be seen by more young people who are accustomed to surfing the Internet.

Therefore, the speed of dissemination of these movie viewing reviews is by no means comparable to that of traditional paper and electronic media!

In contrast, although Lu Ping is also a cutting-edge director who debuted in recent years, his perspective and the interest of his films are often those who need a certain amount of cultural accumulation and life thinking, so they are easier to like. Most of these people are over 30 years old. It is not that there are no young people, but the proportion is certainly not that large. So in just one day, the popularity of "My Sassy Girlfriend" on the Internet suddenly overwhelmed the popularity of "Hello Woman Hero!" "

In contrast, last week was "Hello Woman!" "Forcibly suppressed "The Escape Hero", because of Zheng Yuan's many successful commercial productions in recent years, he also has a very strong appeal among young movie fans, so on the Internet, even "Escape" The popularity of "Big Hero" has completely overwhelmed "Hello Female Hero!" "—Of course, a purely commercial film like "The Escape Hero" with Zheng Yuan's label does not have any obvious selling points, and it is normal to have mixed reviews.

Therefore, comparing all parties, it seems that "My Sassy Girlfriend" has been highlighted at once!

Then, February 13th arrived.

In the morning, through their respective relationships, the major film companies have obtained the movie box office for the first four days of this week, which cannot be guaranteed to be completely accurate, from the State Administration of Radio, Film and Television, the National Film Industry Association, and the domestic theater alliance— ——The development of domestic films, since the end of the 1970s, began to align with the concept of American theaters. In terms of box office statistics, it was from 1994 and 1995 that the concept of computer management and ticket counting began to be fully introduced. , The vast majority of movie theaters across the country, as well as all large-scale movie theater chains, have been able to achieve ticket counting and box office statistics on the same day.

Monday to Thursday is called the working day box office. In the box office of a week, the proportion of these four days may not reach one-third, but it is Friday to Sunday that will explode next This three-day weekend box office is a barometer, so no company will ignore it.

Just such a copy will not be released to the public, but the rough statistics that everyone gets in their hands through their own channels. There are occasional discrepancies in the statistical data of each company, but the difference is not big.

"The Escape Hero" was actually ahead of last week's hit "Hello Female Hero!" "A position!

During the four days of screening, "The Escape Hero" won a box office of 8.31 million yuan in one fell swoop with more than 2,000 canvases and a higher screening ratio than major theaters across the country-there is no doubt that the film market is recovering, and only In just four working days, "The Escape Hero" won more than 8 million yuan, and for the entire week of last week, this movie barely exceeded 10 million yuan!

At the same time, "Hello Female Heroine!" "Although the canvas of "The Escape Hero" is slightly inferior, and the film schedule is not as good, it is said that its attendance rate in various places is not bad. 7.09 million box office!

Undoubtedly, in the eyes of the domestic media, theater chains, and practitioners in the film industry, the rivalry between the two will be the main theme of the film market this Valentine's Day weekend!

Of course, although "Let's Talk about a Big Business", which only has more than 600 yuan left on the release canvas, only won 1.43 million box office in the first four working days of this week. The box office has exceeded 150 million, which is only 740,000 short of the box office!

It can be said that as long as it survives this Valentine's Day weekend, it is inevitable to break 150 million.

Therefore, it is said that Zhao Meicheng is ready to celebrate.

Of course, when these major events in the film market after the festival are being discussed and analyzed by many people, it is impossible to ignore that "My Sassy Girl", which was released on Tuesday with more than a thousand canvases, was released on the market only Three days later, it has already won a box office of 5.44 million!

Although this box office result is better than that of "The Escape Hero" and "Hello Woman!" " has a certain gap, but if we only talk about the box office of a single hall and a single canvas, it is going against the trend!

"The Escape Hero", 2385 canvases this week, with a box office of 8.31 million, and a single canvas box office of about 3484 yuan! According to rough statistics, the average attendance rate of all shows in all theaters in the first four days of this week is about 24.8%.

"Hello heroine! ", this week's canvas is 2050 yuan, the box office is 7.09 million yuan, and the single canvas box office is about 3459 yuan! The average attendance rate according to rough statistics is about 31%!

The reason why the two single-canvas box offices are similar, but the attendance rate is different, is mainly because major theaters tend to arrange some large screening halls for "The Escape Hero" with Zheng Yuan carrying the flag, but Zheng Yuan The appeal of the film did not seem to explode all of a sudden, as the theaters had imagined!

On the other hand, "My Sassy Girl", which was released for three days, had a canvas of 1,073 yuan this week and a box office of 5.44 million. The single-canvas box office reached about 5,070 yuan when it was released one day less than the previous two!

And the average attendance rate according to his rough statistics is said to be as high as 47%!

What's more, according to the news from the major theaters, on Thursday night, a few hours before the statistical deadline for this wave of half-weekly data, the movie was shown in almost all the evening screenings of the theaters. , all showing a full-blown situation!

After getting the data, after a simple analysis and comparison, Lu Ping, who was leading a team to do publicity in Chengdu, had a dark complexion all day long!

On the same day, the distribution department of Minghu Culture successively received calls and faxes from the theater chain alliance—a total of more than 20 national and local large chain theater chains across the country, that is, The member units of the theater alliance sent letters and submission notices almost at the same time, and everyone almost unanimously decided to temporarily increase the screening canvas and screening rate of "My Sassy Girlfriend".

And the percentage of increase is as high as 35% in total!

Moreover, the major theaters agreed that depending on the box office performance of "My Sassy Girlfriend" on February 13, that is, today's day, it is not ruled out that on Saturdays and Sundays, the possibility of increasing the release canvas and increasing the screening rate !

In other words, the movie "My Sassy Girl" is about to compete for the three-day Valentine's Day schedule this weekend with a release capacity of at least 1,400 canvases!

At the same time, as the release canvas and film schedule rate of "My Sassy Girl" have been greatly increased, what has brought about is that the release canvas of "Let's Talk Big Business" has been cut again! Even "Hello Female Hero!", which has a considerable box office " and "The Escape Hero" release canvases have also been reduced by a certain percentage accordingly!

February 13, "The Escape Hero", 2110 canvases, "Hello, Heroine!" ", 2035 canvases, "My Sassy Girl", 1425 canvases, "Let's Talk Big Business", 504 canvases!

It has always been a small hit before, and it is also the Valentine's Day schedule for many low-cost urban love movies and urban comedy movies to fish in troubled waters to make a fortune. This year, the battle officially begins!

***

The old rules, don't break the chapters, here is a big chapter with more than 5,000 characters!

In order to ensure continuous updates during the annual meeting, I must not be able to explode, so that everyone must be very upset watching it. I am also very helpless about this! Please forgive me!

However, my change was more than 4,000 at every turn, and today it is more than 5,000. Although it is not an explosion, it is not too small.

In less than 30 hours, the double monthly pass is coming to an end, brothers, please support me again! Thanks Knife!