Chapter 697 Chapter 209
Small waves, at first glance smoothed out.
In this world, the most indispensable thing is to praise the popular and disobey the black, and Li Qian, who has gone from popular to even more popular, and from more popular to the most popular, has already enjoyed many such successes and pursuits on music records. That scale does not seem to be comparable to the waves he has caused in the domestic film and television industry with "My Sassy Girlfriend", but the various situations are roughly similar.
It's just a guest when you come to the door, not to mention that this is the birthday celebration of my teacher, Mr. Cheng, and he is not here to make trouble. Of course, Li Qian has no possibility of chasing the guest.
It's just that, despite Fang Shaobai's repeated suggestions, he resolutely declined the proposal to go to toast the guests with his seniors - although he went to toast, everyone basically would not have any opinions, but he is young and late , claiming that he is not qualified to represent the sect, but no one has any opinions.
So, you guys are here, I accept the love, and when the opportunity is right in the future, maybe you can talk about cooperation or something, but under normal circumstances, I still won’t have any real dealings with you guys!
Over the years, Li Qian has always done things like this.
I will not fawn on and flatter anyone, and I do not expect or hope that anyone will come to fawn on me and flatter me—if the conditions are right, everyone can cooperate, but I don’t have the need to cooperate with you. No matter what I play, I can be self-sufficient.
Therefore, after Mr. Cheng's birthday passed, a small number of people in the circle criticized it slightly.
After all, everyone understands that everyone is going to celebrate Mr. Cheng's birthday for Li Qian's sake. If you want to simply talk about Cheng Yunshan—no matter how respected the old man is in the Beijing opera and literary circles, it's none of my business?
But, Li Qian pretended not to know from the beginning to the end, he didn't even come to pay respects with a glass of wine!
Naturally, no one would say anything in front of them, and they would never get the chance to meet Li Qian face to face, but behind the scenes, it was unavoidable for someone to gossip and spread bad names!
Besides, over the years, Li Qian has enjoyed a great reputation outside, but within the circle of the record industry, has he received less infamy and various criticisms?
However, this time, even if there were occasional minor discussions, the impact would be relatively limited.
Moreover, just three days after the old man's birthday party, the new box office rankings were released again. Everyone's heated discussions about the box office performance of "My Sassy Girl" quickly overwhelmed everything else!
In the new week, the three most popular movies recently still dominate the top three box office rankings, and the ranking order has not even changed in the slightest!
Among them, "The Escape Hero" has come to the sixth week of its release, and it is definitely the end, but because recently, there have been no new movies with strong box office appeal in China, except for the previous " Hello heroine! " and "My Sassy Girl", "The Escape Hero" has not received too many impacts and challenges. In addition, Zheng Yuan's film has already signed a guaranteed screening agreement with many theaters. , So, in the past week, "The Escape Hero" still got a good release scale.
Compared with last week, it has been slightly reduced, but the canvas is still as high as 2246, and the film scheduling rate is quite good. It is precisely because of the scale of release that many new movies released in the first week look up to and envy, "The Escape Hero" still won a box office of 7.54 million in its sixth week of release!
Yes, even compared to the data of the previous week, the attendance rate of this movie this week has dropped sharply, but even so, because of blindly handing over the screening hall and canvas to those who have no experience For movies that have passed the test of the market, theater operators are still more willing to help Zheng Yuan continue to harvest some box office residual value!
At this stage, six weeks have passed, and the total box office of "The Escape Hero" has reached 91.25 million yuan, and it is definitely possible to declare a profit smoothly!
For the producers, distributors, and theater chain operators, the initial investment costs have already been recovered, and even if the attendance rate drops a little, as long as the screening continues, almost all the tickets sold are profits—the difference In fact, it is just a relationship between earning more and less!
Because of this, as early as last Saturday, the distributor of "The Escape Hero" had already announced in advance that the film would extend its screening cycle in five domestic theaters, and the time for its release was initially determined to be March 20— —Based on this calculation, the release cycle of this movie can reach about 60 days!
You know, "The Escape Hero" is a commercial movie through and through! Moreover, it has been released on a large scale for a long time with more than 2,000 canvases!
It is not the kind of literary film with small-scale screenings that rely on word-of-mouth to support the box office!
However, the strong and profitable box office revenue, Zheng Yuan's consistent box office appeal, and the off-season of the box office in the next two months or so, make the new movies that enter the theater either lack of appeal or lack of confidence from the theaters. In short, The combination of these things makes the theaters prefer to give it the canvas so that their screening halls will not be too idle, and they are unwilling to invest costs to risk other movies.
And the smooth extension of the screening cycle can almost announce that "The Escape Hero" has stepped into the 100 million box office club-although this kind of box office that can only be obtained by extending the screening cycle will appear to be lacking in quality, But as long as it exceeds 100 million, it is a victory, and it is worth bragging about it. It will be easier to attract investment in new movies and get more canvases for new movies when they are released!
After all, today, although it seems that it is getting easier to break through 100 million, so far, there are only about 20 domestic films with a box office of over 100 million!
Therefore, even a big star like Zheng Yuan, who has already had two movies with a box office of over 100 million before, can add such a movie to his resume, which is something to be proud of.
Compared with his "Escape Hero", the fourth week of its release is "Hello Woman!" "Although with a much higher attendance rate than "The Escape Hero", with a screening scale of 1863 canvases, it won a weekly box office of 10.24 million, ranking second on the box office list, but...if there is no accident For example, if you give it a long-term screening for eight months or even a year, it can already declare that it has no chance of breaking through 100 million!
The reason is simple. After the fourth week of screenings, Lu Ping's transformational film has a good reputation and attendance. Even the public's reputation and evaluation are relatively average. Level, but he just doesn't have the ability to hit the box office at all!
Therefore, the scale of the screenings has never been too big or small, and the attendance rate has always been good but rarely sold out. After four weeks, the film has received a total of 56.45 million box office. Lu Ping's unique story style, and Lu Ping's reputation in the past, allowed him to successfully obtain a pass for long-term screenings in many theaters, but it is impossible to harvest the residual value of the box office for such small-scale screenings. It can support the box office of tens of millions!
If nothing else, its final box office is likely to be between 65 million and 70 million!
For Lu Ping, the third film released in his directing career was once again a success, and it can be regarded as a smooth transition to a commercial film. The success of this film has broadened his career as a director in the future. , and for the producers, distributors and theater operators, this is a good movie that can make a lot of money, especially the producers, it should be able to make a good fortune!
But...it is said that Lu Ping didn't feel happy at all!
Because the other movie in front of him was too dazzling!
Coming to the third week of release, "My Sassy Girl" won a weekly box office of 29.38 million in one fell swoop with a screen size of 2631 pieces! Compared with last week, the box office fell by only 17.5%!
This drop is undoubtedly surprising!
Therefore, relying on the complete dominance of the box office charts for three consecutive weeks, after the third week of screenings, the total box office of "My Sassy Girlfriend" has successfully broken through the 100 million mark, reaching an astonishing 100 million yuan. 113.17 million yuan—it was only released for less than three weeks, and it broke through 100 million yuan before "The Escape Hero"!
Because of the strength of this movie since it was released, it is no longer news that it will exceed 100 million this week. Many media have already prepared various manuscripts, but this result Coming out still shocked many people!
According to the information given by the National Film Industry Association, the box office of this movie exceeded 100 million last Saturday, that is, on February 28, so it was the eighteenth day of its release!
Although this is not the fastest domestic film box office record breaking 100 million records, not even the record of domestic films, but it is enough to squeeze into the top three of the fastest domestic film box office records breaking 100 million!
What is particularly noteworthy is that in the history of film, other non-film industry stars switched to the film industry. This should be the most successful example so far!
Especially for a young idol star like Li Qian, if you say that he became an actor, a leading actor, made a movie, and got 100 million box office, maybe the shock he brought to the insiders of the movie circle would not be that big ——After all, with Li Qian's enthusiasm and fans' fanatical pursuit of him, it's normal to buy a ticket to enter the arena even just to see him appear on camera, just to see his handsome face !
But the current situation is that Li Qian is a director!
That's a faceless behind-the-scenes job!
Even if his fans and fans bought tickets to enter the venue, they still couldn't see him!
Not to mention the promotional period of the movie, Li Qian himself, who has the most promotional point in the whole movie, basically didn't participate in the movie promotion at all!
Putting this on others is simply a way to seek death!
When other people's movies are released, it is stipulated in advance when the film contract is signed before the shooting. The actors must follow and participate in the promotion throughout the whole process-as long as you are famous, you must follow everywhere!
Record shows, participate in fan interactions, and more!
And directors like Qin Wei, Du Weiyun, Liu Chengzhang, and Zhao Meicheng, who are well-known themselves, when the movie is released, they will work hard to promote it in person, just to increase the exposure of the movie. Attention!
After all, for the box office!
But when the matter came to Li Qian, he just put the words "Director Li Qian's works" on the top, and it was over. In the eyes of many film distributors, and even in the eyes of theaters, this is simply right. What a waste of his fame!
However, just like that, the movie was a hit!
Nearly 50 million box office in the first week, broke 100 million in 18 days!
A pair of rookie actors became famous overnight!
Among them, He Yingyu, the sassy girlfriend known as the "National Goddess", became popular almost overnight to the point of breaking through the sky!
The crux of the problem is that, although everyone agrees that the popularity of this movie, and its popularity to such an extent, is most closely related to the extraordinary quality of the movie itself, but why, you are not sure that the movie was originally popular. Can become popular, relying on those simple six words - works directed by Li Qian!
You know, the movie is good, the story is good, and the performance of the actors is good enough, but the movie failed to sell a good box office in the end, that is, the story of the so-called dust on the pearl, no matter whether it is Chinese or foreign, it is not uncommon. Yes, even basically every year there are good movies that make people sigh!
So, here comes the question, maybe the film’s success to the present level is ultimately determined by the quality of the film itself, but what about at first?
At the very beginning, what drew the audience into the cinema was really very likely to be just those six words - the work of director Li Qian!
That is to say, Li Qian went to make a movie, but he didn't show his face. Just relying on the word "Li Qian", even if he is a director, he can easily call the audience to the cinema!
This level of appeal, especially considering the film's box office performance of nearly 50 million in the first week, perhaps after the explosion of "Swordsman and Monk", Liu Chengzhang should be able to achieve it, and has always maintained The stable quality of the film and Zhao Meicheng, who has formed a very strong genre and style positioning, should not be a big problem, but apart from the two of them, among the domestic directors of a big and small name, who else can?
Artists Qin Wei and Du Weiyun, although they are well-known, everyone agrees that they are awesome, but their highest box office appeal is only 10 million in the first three weeks!
And now, "My Sassy Girlfriend" relied on the words "Director Li Qian's work" and, of course, also relied on its own excellent film quality. Unexpectedly, this movie is very promising to challenge the box office of 150 million!
Therefore, no matter from which angle you look at it, after stepping into the 100 million yuan club, the aura shrouded in Li Qian's body is far from what a "100 million yuan box office club member" can represent!
***
This year is coming to an end, I wish you all a prosperous Year of the Rooster in advance!
I wish you all good health, happiness and success in the new year!
Then, a routine cry may not give you anything else, but the word "joy" should be no problem! Tune in!
Finally, there will definitely be an update on the first day of the Lunar New Year tomorrow!