Chapter 709 Counting Money

The meeting of Minghu Culture has always been short.

This time the theme is "My Sassy Girl", mainly about two things.

The first is the issue of box office receipts.

With the statistics of last week's box office, "My Sassy Girl", which was released for six weeks, has already received a total of 157.46 million box office. Calculated, as of last Sunday's nearly 160 million box office, Minghu Culture will be able to divide a total of about 83 million from it.

On average, it is about 54% of the overall box office.

This percentage is neither low nor high.

It is not low, but compared to most of the small and medium-sized film and television companies and production companies in China, the box office share ratio of more than 50% is something they have never even dared to think about.

Although Minghu Culture is a newcomer in the film industry, Minghu Culture is not a small company, especially in terms of distribution. Minghu Culture holds the most powerful record distribution channel in China at present-although this channel itself has a great influence on the distribution of movies. , I can’t help you with a dime, but the people who opened up this channel with their own hands are still there. With them, Minghu Culture can discuss each family separately, and finally get the distribution done by itself, without having to be like other Chinese media. Like small film and television production companies, they can only be forced to hand over the distribution rights to other companies for operation, and a large part of the final profits will be severely cut off.

But on the other hand, this percentage is not too high.

Although Minghu Culture has handled the distribution of the film by itself, as a newcomer in the film and television industry, it is almost impossible to negotiate a satisfactory price from the theater alliance and various theaters!

What's more, if you deduct your own distribution costs and publicity costs, the money that will eventually fall into the pocket may not be comparable to directly handing over the distribution rights to others.

However, self-published films, these are the rules set early in the morning!

It doesn't matter how much money you have, you have to do it!

Of course, with the success of "My Sassy Girl", when we talk about the next movie, the conditions will definitely be much more relaxed!

Although this movie will be offline within this week, it will continue to be screened in 30 to 50 theaters across the country, and it will last for about three or four weeks, so overall, the total box office will exceed 160 million. Wan, it's not a big problem - such a size is already qualified to make a small challenge to the theater alliance!

According to different agreements, around this week, there will already be several theaters splitting the box office of the first week and the second week, and paying the bills, that is to say, when the harvest comes, it will be here soon!

Of course, theater operators are well known for their dominance. They will definitely not pay until the last day of the billing period for the real bulk of the overall box office—and if they can call at that time, it is considered a good salary. It is a big company, The treatment that can only be obtained by famous directors and blockbuster movies! It is common for ordinary film producers and distributors to be in arrears for several months.

However, when all the box office share is finally credited to the account, all publicity and distribution expenses will be deducted, and then the original filming and production expenses will be deducted. Calculated, the net profit brought by the film's domestic release should still be about 62 million!

In addition, the foreign box office is considered a net profit.

And the second thing I want to talk about in today's meeting is the upcoming overseas release of "My Sassy Girlfriend".

This movie became popular at the beginning, and it attracted the attention of Japan, South Korea, and many countries in Southeast Asia. Since then, there have been continuous contacts and negotiations. It’s not that movies that are used to watching movies in the local area cannot be sold. As for Southeast Asia, it goes without saying that although the influence of Chinese movies in Southeast Asia has been deteriorating due to the sweep and impact of Hollywood blockbusters, as long as they are in the domestic market There are still many movie fans who are willing to join in on the hot movies.

After all, the influence of the Chinese language in the local area, the movie-watching habits of local movie fans for many years, etc., are all Hollywood blockbusters, and it is difficult to completely replace them for the time being.

Of course, it can be sold, but don't expect too much price!

Moreover, even in several Southeast Asian countries where Minghu Culture has initially established some record distribution networks, it is almost impossible to do their own distribution. A one-year installment period, or...an inexpensive buyout.

Basically, the better the domestic box office, the higher the selling price.

In the end, Qi Jie made a decision, and the negotiation with the distribution department was based on a buyout method.

There are seven countries in Japan, South Korea, and Southeast Asia. The total buyout fee is 7.65 million US dollars, which is equivalent to about 15.3 million Chinese dollars. It can be seen that the director of this movie is Li Qian, and it can be seen that Li Qian has always been very popular in Southeast Asia. In view of the fact that this movie took over 150 million Chinese yuan at the box office with an unstoppable posture in the off-season at the beginning of the year, this price is not bad.

At least to say it out, it sounds much better and has a lot more face than those other films that don’t move $200,000 in a certain country or $300,000 in a certain country.

In addition to this, there is only one country, and the choice is to share.

This country is Singapore.

Although it is a country built with the Chinese as the absolute main body, the official language of this country is English. The attitude of his government is pro-Western and alienated from China.

It’s just that among the people, because the Chinese account for the majority of the country’s nationalities, the influence of Chinese culture among the people has always been higher than that of English culture. Even though English culture has become more and more popular in the country in recent years, at least Chinese is still It is not one of the languages ​​with the highest rate of folk usage.

Of course, no matter how developed the economy is in a small country like this, its total population determines that its box office is limited. There are several large movie theaters, but countries and cities with relatively mature business models choose split distribution, and the size can be regarded as a preliminary attempt.

The expectation of its final box office share is even negligible.

And then, that's basically it.

The biggest theme of the whole meeting is counting money.

After all the calculations, when everything is off the assembly line, excluding the sales profit of the original soundtrack and the subsequent DVD distribution, just in terms of box office screenings, this movie can bring a total of 78 million to 80 million yuan to Minghu Culture. pure profit.

This is awesome!

Even if the total investment of 10 million in publicity is calculated, the return on investment of this film is 800%!

Of course, the account is not such an algorithm. In fact, what major companies publish is an account, which is the return on investment mentioned above. What was mentioned during the chat in the industry is another account.

For example, "My Sassy Girl", as rumored outside, indeed, before the film was expected to be shot, the filming budget of 10 million has already received 8.3 million advertising fees. Its actual shooting investment, In fact, only 1.7 million.

However, what the company's top executives know well, and everyone in the industry knows that they will silently calculate it is another account.

For example, although the actual filming investment of "My Sassy Girlfriend" is less than 2 million, what about the distribution cost? Does it cost money to make copies? Does the issuer run around asking for money? Then, what about publicity costs? I won’t talk about the crew’s shows everywhere, just give them some meaning, and I won’t talk about the crew meeting held in theaters. Although money is required, it is a mutually beneficial thing after all. Money is limited, but advertising money? The food, clothing, housing and transportation of propagandists? Spend some money, send a red envelope gift and pull the page?

Adding these together, there are less than 20 million!

So, basically speaking, it was an investment of 30 million yuan, and the recovery was less than 100 million yuan!

This is the real ledger!

This kind of return on investment is dazzling for other film companies, but for Minghu Culture, which has long been accustomed to the astonishing return on investment of records with sales of millions of copies, It's not surprising—it's just that its total profit is amazing after all.

Not to mention those who currently only buy albums in China and Southeast Asia, even a record by the international queen Liao Liao, it is difficult to get back so much profit for the company at once!

So basically speaking, the film and television route that Li Qian formulated for Minghu Culture, and the first step of the film that he personally executed, is the same as the original "Legend of the New White Snake" opened the way for TV dramas in one fell swoop. A huge success that almost no one dared to believe!

Under the deliberately low-key handling of Minghu Culture, the production cost of "My Sassy Girlfriend" is 10 million yuan, and the distribution promotion fee is 20 million yuan. This kind of investment ratio of 1:2 is still the outside world. Nothing is known, or is still speculation.

This proportion of funding is still very rare in the current country.

But in the same circle, there are no real secrets at all.

With the success of "My Sassy Girl", this secret will be revealed sooner or later. It is estimated that by that time, many people and many companies will be shocked!

And in the next step, perhaps those domestic film companies and distribution companies are likely to further escalate the already fierce publicity war!

Of course, that's another story.

…………

After the meeting, some people are encouraged, some are inspired, and some may feel pressured.

After Li Qian went back, he finished the paragraph he was currently writing, then got up and went up to the ninth floor.

There is one thing that has been delayed for a long time, and it is time to meet him.