Chapter 743
"Future World" is here!
In fact, Hollywood movies, even if they are blockbuster special effects movies with an investment of billions, are not always tried and tested. In recent years, since "Titanic" made a lot of money, special effects movies have quickly become popular. Every year, Hollywood produces about ten special effects blockbusters with an investment of more than 100 million US dollars.
But in fact, what should special effects films do? How to grasp the balance between special effects and stories, how to grasp the investment allocation between special effects and stars, etc.?
Not everyone is James Cameron, and not everyone can spend money recklessly like him, using a large investment amount to achieve perfection in all aspects, so in fact, many people who have tasted the sweetness Well, there are many who can earn four to five billion at the box office in North America. There are already three or four films with a global box office of more than one billion US dollars in the past two years, but they have lost more.
Of course, after two or three years, who made the money, who lost the money, why they made the money, and why they lost the money. Gradually, Hollywood filmmakers and production companies seem to be gradually finding a certain pattern.
Then, "Future World" came!
As soon as it was released in North America, it quickly won a lot of applause.
The box office exploded, and the box office ranked fourth in North American box office film history in the first week, and the word-of-mouth also exploded. It was even called "the most successful special effects movie after the Titanic"!
Liao Liao and the others saw this movie for the first time in the United States. Liao Liao even made a phone call and spoke highly of this movie.
Then, just as the "Chinese-style special effects" craze set off by "Sword Immortal" in China was on fire, even so hot that it almost covered up people's criticisms of the film's weak story, "Future World" released in July On the 22nd, it was officially released in China.
And because of the super high box office and excellent reputation of this movie in North America, Li Qian got the news that the opening canvas of this movie is as high as more than 2,700 yuan. Affected by this, "Sword Fairy" was forced to free up some The canvas came out, so, from the number of canvases to the filming rate, "Future World" is not inferior to "Sword Immortal" in the same period.
Chinese-style fairy tale blockbuster VS Hollywood sci-fi blockbuster!
China's highest level special effects, oriental fantasy style VS the world's top special effects, typical future sci-fi style!
This is a big PK!
It's not that no one has seen the weakness of "Sword Fairy", and even many people have criticized it publicly or privately, but in the face of such a big PK, in the face of the country allowing Hollywood movies to be imported into China It was the first time after the screening that a domestically produced blockbuster was qualified to compete head-on with a Hollywood blockbuster, and everyone still subconsciously hoped that the box office of "Sword Fairy" would continue to explode and kill "Future World"!
Hu Fei, who has always been good at hype and operation, of course will not let go of such a good operation opportunity. Therefore, a few days before the release of "Future World", a large-scale discussion about "supporting domestic blockbusters", "China's People still prefer Chinese style" and other propaganda, has been overwhelming.
Li Qian also took a few hours to go to a large theater in Xiamen to watch "Future World", and then returned to the set. Whenever everyone discussed this matter, he chose to keep his mouth shut. No words.
The filming here continues, the best thing is that the actors who don't have a role will take time out to watch "Future World", and the staff will also take time to watch it. Other than that, it's just filming, filming, filming!
Then, a week goes by in no time!
Li Qian was very satisfied with the shooting progress and production quality of "Huang Feihong". Then, the box office rankings came out—almost every domestic filmmaker, after seeing this list, subconsciously stared at him. Bright!
In the second week of its release, regardless of whether it was good publicity or the special effects were really good, "Sword Immortal" scored a box office of 85.63 million in one fell swoop this week-surpassing the first week indeed!
Moreover, adding up the two weeks, its total box office reached 156.94 million yuan in one fell swoop!
In just two weeks and 12 days of release, its total box office has surpassed the hit "My Sassy Girl" at the beginning of the year, and it has become the top of this year's domestic movie box office list, and at the same time it has become this year's domestic box office list. Second place—it seems to be only a week away from the first place, the Hollywood blockbuster "Legend of the Dark Night", which hit the Hollywood blockbuster in June, and now has a total box office of more than 230 million.
As for the Hollywood blockbuster "Future World" released on Thursday, although the box office is really strong enough, it was only released for four days this week, and it won a box office of 58.49 million! However, under the premise that the number of canvases and film schedules are almost the same between the two, "Sword Fairy" still opened up a gap of more than 27 million, which is more than the third place in this week's box office! This gap is still very obvious!
There is no doubt that even without Hu Fei's help, the domestic media would have cheered!
Great victory for domestic films!
For the first time in the history of a domestic film, it has defeated a Hollywood blockbuster with both box office and word of mouth - this is a head-to-head victory!
As a result, the media, writers, film critics, and even filmmakers in the industry, when they were interviewed and wrote comments, they all had an uplifting and passionate tone, and they all believed that the rise of domestic films The big time has come!
With the success of "The Swordsman and the Monk" and "The Sword Immortal", Liu Chengzhang almost became the pride of the entire nation for a while, and was hailed as "the leader of domestic films" by countless media!
But in this case, whether it is the spontaneous behavior of netizens and movie fans, or the wrestling between filmmakers, the attacks on "Sword Immortal" on the Internet, especially in major forums and QQ groups It gradually became stronger without knowing it!
What's more, even Hu Fei couldn't completely suppress it. Even in the context of such a big victory, many filmmakers and film critics have stepped forward, or wrote articles, or in interviews, commented on the entirety of "Sword Immortal" The emptiness and emptiness of the film was mercilessly attacked!
The story is messy, the characters are dry, and apart from the beautiful pictures and amazing special effects, the whole movie is almost empty, full of messy threads, and abrupt characters, which have become the main points of criticism.
Moreover, as time progressed, in just a few days, the intensity of this kind of criticism became more and more intense. At this time, it was no longer a problem of a certain person, but a lot of audiences who had watched the movie began to flock to Feel free to choose a place you are familiar with to complain!
This kind of complaint gradually gathered into a powerful force!
However, at the same time, almost all viewers who have watched "Future World" have a very high evaluation of this movie, and they all think that this is a good movie that is definitely worth the ticket price!
Typical Hollywood top-notch special effects, plus a certain amount of imagination, plus a classic story line of strong individual heroism that Americans love to watch, Europeans love to watch, and Chinese people also like to watch!
Although its box office temporarily lost to "Sword Immortal", its reputation exploded on the Internet!
Of course, it is said that neither Hu Fei nor Liu Chengzhang cared.
In fact, so far, although the speed of development of the Internet has repeatedly surprised people, the power of the Internet allows everyone to exchange opinions freely, and the opinions of a single ordinary person can easily influence another person thousands of miles away. The power of opinions has never been truly and thoroughly revealed.
Even if some people were aware of the influence of online public opinion before, what they saw was only the influence of good word-of-mouth—for example, the fans spontaneously formed on the Internet to support the rap style of Li Qian's solo debut album. Quite, for another example, the word-of-mouth of "My Sassy Girl" formed a huge boost to the box office explosion after the Internet explosion, and so on.
However, there have been no specific examples of negative influence, or a landmark event that has formed a certain scale and certain influence.
And now... this iconic event is here!
When the time entered August, in fact, before the release of the box office rankings, tickets for "Sword Fairy" all over the country began to sell poorly. Many theaters began to choose to transfer the screening halls that originally belonged to "Sword Fairy" to "Future Movie". The gossip of "The World" has already spread.
And when the box office rankings were released, this gossip was completely confirmed!
In the third week of its release, the box office was a big hit in the first two weeks. Under the background that many people feel that even if it just continues the previous trend, its box office this week will never be lower. Zhou, but suddenly there was a sharp dive in the box office!
The single-week box office was 41.25 million, compared with last week, the box office dropped by as much as 52%!
Cut it in half!
Compared with it, the box office of "Future World" exploded directly. In the second week of its release, it surprisingly surpassed the box office results of the first week - as high as 73.24 million this week!
The increase is as high as 25%!
As soon as the box office rankings came out, the whole country was shocked.
Those who were advocating "Sword Immortal" last week and a few days ago lost their voices in an instant!
And even those who originally criticized it and worried about its box office prospects never expected that this film, which directly killed "Future World" last week, would usher in such a week. ! Such a cut in half will be ushered in!
You know, the film market is different from the record market. The record market still needs a process of accumulation and fermentation, but the box office market is often more direct.
Especially for blockbusters such as "Sword Immortal" and "Future World" with sufficient publicity, more than 90% of the cases will be the highest in the first week, but gradually decrease-otherwise, there will not be only The term box office decline is hardly used to get the so-called "increase".
However, due to the special circumstances, "Sword Fairy" and "Future World" had special circumstances where the box office of the second week surpassed the box office of the first week!
Of course, from the current point of view, it seems that the box office of "Future World" will be a big hit in the second week, which is more stable than that of "Sword Fairy"-even if the next week is a big hit, even if the two-week box office has successfully reached 130 million Many million highs, but it still seems to be full of staying power!
However, "Sword Immortal" seemed to run out of confidence after two weeks of box office explosions, and the negative word-of-mouth that swelled and fermented caused its box office to be directly cut in half in the third week!
Even after the box office came out in the second week, many people were optimistic that it would continue its dominance this week, and that it would surpass "Legend of the Dark Night" with a relatively healthy decline. Even though "Legend of the Dark Night" only drank a little soup and collected the last part of the remaining box office this week, it still successfully passed the 240 million box office mark, and its total box office in China also smoothly reached 24107 However, due to the sudden drop in the box office of "Sword Immortal", the total box office in the first three weeks was only 198.19 million. Overnight, it seemed that the distance between it and "Legend of the Dark Night" was already a little out of reach!
When it was at its peak, even if the difference in the box office was as high as 80 million, everyone would feel that the gap between "Sword Immortal" and "Legend of the Night" was only a week or a week and a half, and it would not be a problem to catch up!
But now, with the box office of "Sword Immortal" diving, no one knows how far its box office will drop next week-although the actual gap between the two sides has been caught up a lot, shrinking from 80 million to There are only about 40 million left, but even with the 40 million box office, who knows how long it will take for "Sword Immortal" to catch up?
Even... the trend has been stable for two consecutive weeks, and the total box office of "Future World", which is also a big hit, has reached a high of 131.73 million. According to its explosive momentum this week, it seems that its box office is far away from "Sword Immortal". , it doesn't look that far away.
And the most important thing is... All those who have watched these two movies successively, the more professional movie viewers, the less confidence they will have in "Sword Immortal". Instead, they subconsciously feel that the first movie in "Future World" Three weeks, it should not repeat the mistakes of "Sword Immortal" in the third week!
Not to mention, whether it is the few new movies released last week or the next few movies that will be released this week, it seems that they are not enough to positively affect the super high box office and strong box office trend of "Future World" challenge? As a result, it will be unable to affect the trend of the entire box office market?
…………
With all kinds of guesses and expectations, a week flies by.
When the new issue of the box office rankings is released, even filmmakers and audiences who originally had some expectations for "Sword Fairy", or some bad expectations for "Future World", can only He sighed helplessly.
In the new week, the box office of "Sword and Fairy" plunged again, with a market drop of nearly 44%, and once again almost cut in half, it only won a total box office of 23.27 million.
It only ranked fourth in the box office rankings of the week!
Four weeks after its release, its total box office managed to barely pass the 220 million mark!
However, the total box office of "Legend of the Dark Night", which was completely offline last week, was finally fixed at 245.37 million - "Sword Fairy" has been catching up all the way, and now it is still more than 20 million away from it!
Compared with the big dive in the third and fourth weeks of "Sword Immortal", the trend of "Future World" is as people guessed, and it continues to explode steadily and confidently!
In the third week of its release, the film successfully won a box office of 54.22 million with a healthy drop of 26%, bringing its total box office in China to 185.95 million!
Not only does it continue to dominate the single-week box office rankings, but it also overwhelms several newly released movies, and its total box office will catch up with "Sword Immortal" next week, which is already foreseeable. In the long run, It surpassed "Sword Immortal" and "Dark Night Legend" and aspired to the top of the box office rankings of Chinese movies this year. Although the box office of the blockbuster is good, it is far less powerful than it is!
Zhang Zifang's "Reunion" is indeed a good movie. Although it was frustrated at the Cannes Film Festival, and although the box office is still a niche route as always, it is not enough to support the situation, but it is really a good movie.
It's a pity that it chose to be released in the summer, and under the double-team of many blockbusters, it can't make any waves at all!
At present, there is still a glimmer of expectation in this year's domestic movies, and probably only "Assassins", which will be released on August 10, is left.
After all, it is the first blockbuster film of great director Du Weiyun!
…………
August 12th, night, nearly eleven o'clock.
Li Qian was about to go to bed after taking a shower, but suddenly received a call from Fang Baijin.
After thinking about it, he connected the phone.
Fang Baijin said: "Have you called it a day? I heard that you guys are filming a night scene recently."
Li Qian sat down on the chair and said, "Fortunately, the filming is almost finished, and work will be over before ten o'clock today." After a pause, he asked, "Why are you calling at this hour? Is there something wrong?"
On the other end of the phone, Fang Baijin took a deep breath and asked, "Have you seen "The Assassin"?"
Li Qian shook his head and said, "I haven't had time to see it yet. Have you seen it? How was it?"
Fang Baijin said: "The standard is very high, but the pace is slow. The box office shouldn't be too bad, but I expect it to be a big hit... I don't have much hope! He can't do "Future World" either!"
Li Qian gave an "um", sighed, and didn't speak.
The two sides were silent for a moment, and then Fang Baijin said again: "The night before yesterday, Lao Liu was drunk, talking nonsense, and vomited in a mess! I listened to what he said, and I regretted going astray."
Hearing this, Li Qian gave another "hmm".
Fang Baijin asked: "How long is your movie left?"
Li Qian thought for a while, and said, "Probably there is... more than a week left? It can be finished in about ten days."
Fang Baijin gave a "hmm" and said, "When you come back, I'll be in charge of setting up the game!"
Li Qian was silent for a moment, sighed, and said: "Forget it, it's useless. You should know Lao Liu better than me! If "Sword Immortal" successfully meets his expectations, it will prove that I was wrong. Everything in the past, Just laugh it off, but now... alas!"
On the other end of the phone, Fang Baijin couldn't help but fell silent.